Marc Ferrara
Group Account Director at Havas Tonic- Claim this Profile
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Bio
Eric Tsui
Marc is an excellent strategic account lead. I worked with him directly for over a year and learned a great deal from him. Everyone enjoys working with and respects Marc because he treats his clients’ businesses as if it were his own. Internally, he is viewed as a mentor and friend to many team members, including those in other departments. Marc cares about the quality of service and work his team provides and supports his team day in and day out. I recommend Marc wholeheartedly and believe he would be an asset to any team.
Leanne Keogh
I had the opportunity to work closely with Marc at Havas Tonic, and I can confidently say that he is one of the most skilled and knowledgeable leaders I have had the pleasure of working with. Marc is a true expert in his field, with an exceptional understanding of the advertising industry and a keen eye for detail. He consistently demonstrated a deep understanding of our clients' needs, and his strategic insights were instrumental in driving successful campaigns. Aside from his professional expertise, Marc is also an exceptionally kind and caring person. He was always willing to lend a listening ear and offer advice and support, both personally and professionally. His approachable and empathetic nature made him a great leader and mentor, and he was always willing to go the extra mile to help his team achieve their goals. Marc possesses a rare combination of professional expertise, strategic thinking, and personal warmth, and I have no doubt that he would be an asset to any organization lucky enough to have him on board.
Eric Tsui
Marc is an excellent strategic account lead. I worked with him directly for over a year and learned a great deal from him. Everyone enjoys working with and respects Marc because he treats his clients’ businesses as if it were his own. Internally, he is viewed as a mentor and friend to many team members, including those in other departments. Marc cares about the quality of service and work his team provides and supports his team day in and day out. I recommend Marc wholeheartedly and believe he would be an asset to any team.
Leanne Keogh
I had the opportunity to work closely with Marc at Havas Tonic, and I can confidently say that he is one of the most skilled and knowledgeable leaders I have had the pleasure of working with. Marc is a true expert in his field, with an exceptional understanding of the advertising industry and a keen eye for detail. He consistently demonstrated a deep understanding of our clients' needs, and his strategic insights were instrumental in driving successful campaigns. Aside from his professional expertise, Marc is also an exceptionally kind and caring person. He was always willing to lend a listening ear and offer advice and support, both personally and professionally. His approachable and empathetic nature made him a great leader and mentor, and he was always willing to go the extra mile to help his team achieve their goals. Marc possesses a rare combination of professional expertise, strategic thinking, and personal warmth, and I have no doubt that he would be an asset to any organization lucky enough to have him on board.
Eric Tsui
Marc is an excellent strategic account lead. I worked with him directly for over a year and learned a great deal from him. Everyone enjoys working with and respects Marc because he treats his clients’ businesses as if it were his own. Internally, he is viewed as a mentor and friend to many team members, including those in other departments. Marc cares about the quality of service and work his team provides and supports his team day in and day out. I recommend Marc wholeheartedly and believe he would be an asset to any team.
Leanne Keogh
I had the opportunity to work closely with Marc at Havas Tonic, and I can confidently say that he is one of the most skilled and knowledgeable leaders I have had the pleasure of working with. Marc is a true expert in his field, with an exceptional understanding of the advertising industry and a keen eye for detail. He consistently demonstrated a deep understanding of our clients' needs, and his strategic insights were instrumental in driving successful campaigns. Aside from his professional expertise, Marc is also an exceptionally kind and caring person. He was always willing to lend a listening ear and offer advice and support, both personally and professionally. His approachable and empathetic nature made him a great leader and mentor, and he was always willing to go the extra mile to help his team achieve their goals. Marc possesses a rare combination of professional expertise, strategic thinking, and personal warmth, and I have no doubt that he would be an asset to any organization lucky enough to have him on board.
Eric Tsui
Marc is an excellent strategic account lead. I worked with him directly for over a year and learned a great deal from him. Everyone enjoys working with and respects Marc because he treats his clients’ businesses as if it were his own. Internally, he is viewed as a mentor and friend to many team members, including those in other departments. Marc cares about the quality of service and work his team provides and supports his team day in and day out. I recommend Marc wholeheartedly and believe he would be an asset to any team.
Leanne Keogh
I had the opportunity to work closely with Marc at Havas Tonic, and I can confidently say that he is one of the most skilled and knowledgeable leaders I have had the pleasure of working with. Marc is a true expert in his field, with an exceptional understanding of the advertising industry and a keen eye for detail. He consistently demonstrated a deep understanding of our clients' needs, and his strategic insights were instrumental in driving successful campaigns. Aside from his professional expertise, Marc is also an exceptionally kind and caring person. He was always willing to lend a listening ear and offer advice and support, both personally and professionally. His approachable and empathetic nature made him a great leader and mentor, and he was always willing to go the extra mile to help his team achieve their goals. Marc possesses a rare combination of professional expertise, strategic thinking, and personal warmth, and I have no doubt that he would be an asset to any organization lucky enough to have him on board.
Credentials
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Establishing Evening Routines to Optimize the Day Ahead
LinkedInFeb, 2023- Nov, 2024 -
Figuring Out Your Next Move
LinkedInFeb, 2023- Nov, 2024 -
The Fearless Organization (Blinkist Summary)
LinkedInFeb, 2023- Nov, 2024 -
AAAA's Institute of Advanced Advertising
AAAA Philadelphia -
J. Walter Thompson Professional Development Program
J. Walter Thompson Worldwide -
Social Media Specialist Certificate (in-progress - May'23 completion)
SUNY Westchester Community College
Experience
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Havas Tonic
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United States
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Advertising Services
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1 - 100 Employee
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Group Account Director
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Aug 2018 - Present
Part of the Havas Network, Havas Tonic is a wellness agency with a complete focus on building relationships between brands and consumers. Tonic is a collaborative, fully integrated agency providing advertising, marketing, design, and digital, social and mobile solutions to leading healthcare clients. Client services lead across ViiV Healthcare HIV Treatment Portfolio; helped double revenue over 3 years to $12MM+. • Oversee scope of work and budget development. Steward negotiation and alignment across brand, procurement, and client leadership team. • Lead cross-functional team of more than 20 people. Partner with Director of Project Management to run the portfolio, fostering a collaborative, innovative, and positive work environment. • Managed successful DTC launch and 360 campaign execution for two new groundbreaking antiretroviral therapies, DOVATO and CABENUVA: -- Increased brand awareness for DOVATO to 65% in just 18 months -- Exceeded new patient starts for CABENUVA over the first two years by 30% -- Successfully launched first-ever Spanish language branded DTC TV ad in HIV category -- Guided introduction of branded social media campaign for DOVATO, the first of its kind for ViiV Healthcare Led pitch team that won consumer business for a new novel factor VIII therapy to extend protection from bleeds for people living with hemophilia A. • Mobilized creative and media agencies in partnership with HCP and Med Comms team to deliver fully integrated tactical launch plans. • Engineered development of integrated disease awareness campaign (levelsmatter.com) to help patients understand the importance of factor levels in terms of quality of life, bleed protection, and the advantage of maintaining high factor levels. Guided the integrated digital launch of AIMOVIG's "I Am Here" DTP campaign following FDA approval. Managed website, social, and digital campaign that achieved 108MM social impressions and over 2MM site visits in only 6 months. Show less
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Publicis
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United States
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Advertising Services
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700 & Above Employee
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VP, Account Director
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Sep 2008 - Jul 2018
With over 650 employees, Publicis New York is the U.S. flagship agency within the Publicis Worldwide network of over 200 offices in 82 countries. Spearheaded integrated DTC campaign development for Sanofi Pasteur vaccines portfolio including FLUZONE, MENACTRA and ADACEL. Led pitch team that won MENACTRA (meningitis) vaccine business. Guided new branded DTC campaign development for ZOSTAVAX vaccine to preemptively thwart new competitive shingles vaccine entry from GSK. Drove integrated development for shingles “Real World” and “Terry Bradshaw” disease awareness campaigns. Together, these campaigns increased consumer risk perception by more than 20% and helped reversed a sales decline for ZOSTAVAX. Oversaw strategic development and execution of Abbvie's “Double Whammy” unbranded campaign for psoriatic arthritis to drive condition awareness and diagnosis. Campaign drove over 1MM website visits (https://www.psoriaticarthritisinfo.com) to take a symptom quiz, shattering forecast by 500%. Managed execution of the "Humira At Work" campaign launch for rheumatoid arthritis in support of the pharma brand with the highest spend in 2013 (~$240MM). Managed development of LIPITOR “Don’t Kid Yourself” DTC campaign that achieved 2.5:1 ROI. Show less
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Tracy-Locke
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United States
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Advertising Services
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200 - 300 Employee
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Account Director
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Jun 2006 - Sep 2008
Tracy-Locke is an award-winning global commerce and communications agency with 500+ employees. Directed consumer promotion and retail activation for 20+ customers for Pepsi Foodservice. Spearheaded brand activation and point-of-purchase programs for Pepsi Cola beverage brands including Starbucks coffee, Tropicana, Dole, and Ocean Spray Juice, Aquafina, and Ethos water. Tracy-Locke is an award-winning global commerce and communications agency with 500+ employees. Directed consumer promotion and retail activation for 20+ customers for Pepsi Foodservice. Spearheaded brand activation and point-of-purchase programs for Pepsi Cola beverage brands including Starbucks coffee, Tropicana, Dole, and Ocean Spray Juice, Aquafina, and Ethos water.
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Havas Creative Network
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United States
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Advertising Services
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700 & Above Employee
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Account Supervisor
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2002 - 2005
New York-based EURO RSCG was among the top 20 advertising agencies in the United States (later rebranded as Havas Worldwide). Managed strategic development and DTC campaign launch for GSK’s Vesicare, a new Rx for the treatment of overactive bladder. Oversaw development of national brand re-launch campaign for Stouffer's, the largest U.S. frozen food business. Additional Agency Experience: • Alchemy: J&J/McNeil (MOTRIN, Children's MOTRIN) • BBDO: Office Depot, Frito-Lay (DORITOS, LAY's, RUFFLES, CHEETOS), Bestfoods (SKIPPY, HELLMANN'S) • JWT: Kimberly Clark (SCOTT Tissue), BELL ATLANTIC, Warner-Lambert (TRIDENT) • The Weightman Group: ALPO Petfoods Show less
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Education
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University of Delaware
Bachelor of Science, Business Administration, Marketing & Economics
Community
