Experience

EverestEngineering

• Australia
• IT Services and IT Consulting
• 100 - 200 Employee

• Senior Product Designer

  • Nov 2022 - Present

  Currently working for client(s): 1) AWS Currently working for client(s): 1) AWS



Bound

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Snr Experience Designer

  • Mar 2021 - Sep 2022

  Have completed wide range of projects for 6 clients: 1) Wolters Kluwer - Tax Accounting platform (deployed) 2) Australia Post - LPO Ordering platform reimagine |SAP (deployed) 3) Racing.com - UX research for Website’s features 4) TfNSW - UX research for UX Competency & Capability Building 5) Open Universities Australia- UX research and strategy for Enrolment/Study reimagine journey 6) Bupa - UX research for Health Insurance’s sales reimagine journey Won 2x in Hackaton challenge: 1) Affordable art mobile app (NFT) 2022 | Role - UX designer 2) Zazz! Catch me if you can delivery and shopping experience mobile app 2021 | role - Team Lead



nbn® Australia

• Australia
• Telecommunications
• 700 & Above Employee

• Lead Experience Designer

  • Feb 2019 - Mar 2021

  Worked as a Lead Experience Designer managing and uplifting the experience and usability issues for the B2B facing HR system Workday at nbnco. I was deployed into the HR Technology’s discovery and delivery teams, enabling me to transition the discovery findings into implementation. I supervised the full cycle of the People & Culture communication lifecycle generated from nbnco-Workday’s features for business-wide units; from notifications, alerts, confirmations to payroll, HSE and LMS. I was responsible for removing usability flaws, complexity and inconsistency to uplift employer-employees communications by applying the “job-to-be-done” framework and GEL (Global Experience Language). This approach was successfully applied to include the micro-interaction throughout nbnco-Workday’s interfaces ensuring information is written accurately, available and reachable to enhance employees’ efficiency of self-service.



Telstra Health

• Australia
• IT Services and IT Consulting
• 500 - 600 Employee

• User Experience Lead

  • May 2016 - Jun 2019

  Using design thinking in agile development I was responsible for leading the experience design for a consumer-facing mobile app, HealthNow at Telstra Health. I shaped and managed the design process from discovery to delivery. Other assignments as a lead UX designer including servicing Telstra Digital helping to deliver experiences for products such as Care Plan Connect, Partner Portal and Wideband. Using design thinking in agile development I was responsible for leading the experience design for a consumer-facing mobile app, HealthNow at Telstra Health. I shaped and managed the design process from discovery to delivery. Other assignments as a lead UX designer including servicing Telstra Digital helping to deliver experiences for products such as Care Plan Connect, Partner Portal and Wideband.



UniSuper

• Australia
• Financial Services
• 700 & Above Employee

• Snr. Experience Designer

  • Oct 2018 - Feb 2019

  Had a short gig here working on Salesforce system improving their customer experience touch points. Many hats were used to understand the needs of the end-users (employees) as well as data accuracy of the members, including service design, CX, UX and UI. Deliverables including archetypes of impacted members, impacted businesses and CRM dashboard. Had a short gig here working on Salesforce system improving their customer experience touch points. Many hats were used to understand the needs of the end-users (employees) as well as data accuracy of the members, including service design, CX, UX and UI. Deliverables including archetypes of impacted members, impacted businesses and CRM dashboard.



Shine Solutions Group

• Australia
• IT Services and IT Consulting
• 100 - 200 Employee

• UX Design Consultant

  • Mar 2015 - May 2016

  Managed user experience projects for clients such as Energy Australia, Coles & Flybuys. My portfolio involved ranging from UX consultation (including micro-interaction), ideation sketching, building wireframe, building UI library, mapping user journey, documenting design guideline for development phase. Most projects I worked required direct consulting with clients from energy and retail industries. I also worked closely with developers. Managed user experience projects for clients such as Energy Australia, Coles & Flybuys. My portfolio involved ranging from UX consultation (including micro-interaction), ideation sketching, building wireframe, building UI library, mapping user journey, documenting design guideline for development phase. Most projects I worked required direct consulting with clients from energy and retail industries. I also worked closely with developers.



Websilk

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• UX Designer

  • Feb 2015 - Mar 2015

  Short term UX contract role working on website projects for Australian Department of Education such as Australian Early Development Census website. Involved in observational user research study and reports. Short term UX contract role working on website projects for Australian Department of Education such as Australian Early Development Census website. Involved in observational user research study and reports.



Future Foundations

• Australia
• Non-profit Organization Management
• 1 - 100 Employee

• Creative Mentor

  • Feb 2013 - 2015

  Worked as a creative mentor for Future Foundations’ creative workshop held at Heritage Hill Museum and Noble Park primary School, Dandenong. I mentored talented primary school students aged 11-12 for a prestige exhibition at Federation Square every year. Related tasks are as listed below: 1. FF Workshop: I helped and supported the children to produce creative and interactive artworks without relying on computer aiming to enhance visitor’s experience during the exhibition. Conducted a final workshop about transforming artwork into business. 2. FF Design: Helped to promote Future Foundations by managing creative artwork for Future Foundations by designing marketing collateral including illustration for email newsletter and postcard invite for Future Foundations exhibition. Published postcard design and illustration for both 2013 and 2014. 3. FF Exhibition: Delivered creative directions to setup exhibition space from start to end.



Education Services Australia (ESA)

• E-Learning Providers
• 100 - 200 Employee

• Web Designer

  • Dec 2013 - Dec 2014

  Gained valuable opportunities working across digital and print projects. Project scopes covered digital and print including interaction design projects (website and mobile design), newsletter and journal publication, brand management, storyboard visualization, infographic poster and editorial illustration. My highlight working with ESA includes the establishment of a user experience framework and lifecycle across Education Services Australia business sectors. I delivered best practice user centred design (UCD), user experience (UX) and beautiful visual design consultations internally and externally for ministerial and education based clients. Design services for clients covered user experience (UX) consultations followed by creative design to produce prototypes and end product. Examples of completed digital and website design projects include: • Asia Education Foundation website redesign, ‘myfuture.edu.au’ career profile design, My Skills resource page redesign, LunchBox Blitz interactive participatory teaching kit and workshop, Domainname.edu,au UX design solutions, ASQA UX design solutions, C-Path branding and web design, Parent Portal website design and editorial illustration, Kids Excel Singapore, PAL Singapore and Scootle Australia collaboration website design, National Consistent Collection of Data interactive assessment tool (NCCD) interactive publication design, Education National Online Assessment Capability storyboard for online infographic video, ECHL website concept design. Completed brand identity, publication and print projects include: • ABC Splash marketing collateral, Curriculum Press brand and marketing, Idea14 and eDAC logo design, ECHL logo design Safe School Hub, • IMPROVE and monthly ESA infographic posters.



Appster

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Graphic Designer /UX practitioner

  • Sep 2013 - Dec 2013

  Provided customer engagement solutions for the marketing team at Appster by producing marketing collaterals for the business. Progressed as user experience practitioner to perform mobile apps Rapid Prototype Workshop with clients. Design tasks includes: 1. Developed brand and identity to improve customer experience through print and digital marketing collateral designs. 2. Performed UX consultations to clients and recording user stories to create mobile apps design through Rapid Prototype Workshop.



XYBASE, INC.

• United States
• Airlines and Aviation
• 1 - 100 Employee

• Associate Designer - 3D & Multimedia Design

  • Nov 2000 - May 2004

  Worked on 3D characters design and animations for short video projects. I was also responsible to create interface design for PDA and website, graphic design, packaging design, spatial retail design, special visual effect (VFX) and makeup artist. Worked collaboratively with IT, multimedia, marketing, PMO and retail teams in various projects including: • Xtrack, Airport Xchange, Airport Xpert, XMB, e-Airport flight system, Retailworks, Playworks, Twinkles toys outlet, Saloma bridal gallery, Airport World Magazine, Warner Music, Shrooms, Chat-Net and NST print advertising design 1. I modelled, textured and animated 3D characters and objects for 3D short movie projects including cartoon character design for Shrooms and costume design for Chat-Net’s 3D character. 2. Worked with post-production team producing a music video titled Cinta-Salju by Samira. I involved in special visual effect (VFX) in the post-production phase. 3. Designed interface for mobile touch screen airport system called e-Airport for video-based prototype. 5. Managed and produced conceptual designs for Bridal saloon’s interior at Saloma Kuala Lumpur, Playworks family entertainment centre in Sunway Pyramid Malaysia and Malaysia Hall renovation proposal in the UK. 4. Managed and designed Playworks - a family entertainment and gaming centre located in Sunway Pyramid shopping mall- from design to construction stage. I also involved in designing way-finding signage. 5. Sustained business corporate identity by managing and produced various marketing collateral for Xybase and Retailworks such as buntings, pamphlets, greeting cards, annual report, annual diary and souvenir’s packaging. 6. Designed and published Airport Xchange and Airport Xpert print advertisements in international Airport World Magazine. 7. Improved deliverable standard for business team through presentation design workshop for PMO and business team.



COSMOPOINT INTERNATIONAL COLLEGE OF TECHNOLOGY

• Higher Education
• 1 - 100 Employee

• Sessional Graphic Design Lecturer

  • Jun 2000 - Nov 2000

  Been a part-time lecturer Teaching Basic Advertising Design to Diploma in Graphic Design students whilst practising as multimedia designer for Cosmopoint Multimedia division.

• Multimedia Designer

  • May 1999 - Nov 2000

  Cosmopoint was a notable ICT and Multimedia College recently known as Kuala Lumpur University. I joined the company in 1999 as a visualiser to help the multimedia team with concepts and storyboards for interactive projects. I was promoted as Multimedia designer working in a team my main role was to:1. Interpreting design briefs to deliver ideas using 3D models and animation using 3D Max, After Effects and Adobe Premier to produce user interface and video special effects. 2. Performed constructive creative direction before and during design processes – mostly through sketching. 3. Working in a team projects involved include corporate video designs, and interactive CD titles for marketing and advertising purposes. • Windows to Malaysia - video promo and interactive CD title • Tun.Dr. Mahathir Mohammad - short documentary and interactive CD title• Cosmopoint - Corporate video