Experience

Richards Graphic Communications, Inc.

• United States
• Printing Services
• 1 - 100 Employee

• Creative Services & Project Management

  • Sep 2017 - Present

  Creative Services and Production Manager / Richards Graphic Communications Inc. Manage and execute production of print and digital marketing & design for external customers. Work closely with sales to consult customers in marketing and creative endeavors. Create and execute print and digital marketing for clients, Richards Graphic Communications and its partner companies. Creative Services and Production Manager / Richards Graphic Communications Inc. Manage and execute production of print and digital marketing & design for external customers. Work closely with sales to consult customers in marketing and creative endeavors. Create and execute print and digital marketing for clients, Richards Graphic Communications and its partner companies.



Kerri Wickersheim Consulting

• Greater Chicago Area

• Marketing / Design Contractor

  • Nov 2013 - Sep 2017

  Notable Clients: I-CAR (specialty educator) | Stericycle (Health Compliance & Waste Management) | Schiele Group (commercial printer) | Travelon (consumer goods for the travel sector) Provide clients in diverse business sectors with a creative vision and tangible support, exercising hands-on marketing and design expertise to develop brands, champion digital, e-commerce and social media campaigns, and develop market-aligned content. Develop positive and communicative relationships with key stakeholders to gather requirements, discuss strategy, establish future-driven branding plans, and ultimately situate clients toward greater market readiness. Show less



Craft & Hobby Association

• United States
• Nonprofit Organization Management
• 1 - 100 Employee

• Senior Director - Creative and Marketing

  • Apr 2013 - Nov 2013

  After several years of influence as a Member of the Young Executive Committee and subsequently a member of the Board of Directors: Championed this organization’s mandate to lead the arts and crafts industry, through the significant enhancement of messaging, branding and outreach to its target audience of 25,000,000+ consumers. Served as a respected and compelling public relations ambassador of the CHA, working with a New York-based PR firm to engage celebrities in the crafting space, conduct highly visible satellite tours, and maintain the CHA’s presence at tradeshows. Accomplishments included: • On-boarding of members for the ‘CRE8TIME’ movement (see cre8time.org), achieving 19% above KPIs for member awareness targets. • Successful outreach to over 25M consumers in the craft and hobby sectors, by virtue of existing relationship between corporate partners and their consumers. • 200% increase in Facebook likes over the course of 4 months, through cross-promotion and curated content. Show less



Woodland Foods

• United States
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Manager - Marketing & Creative Services

  • 2012 - 2013

  For this respected food products supplier, empowered this organization's marketing team to drive a new and growing creative strategy. • Reporting to the CEO, led and empowered a diverse, unique and hand-picked marketing team to drive creative strategy and shopper marketing experiences within digital, brick and mortar and bog-box retail spaces.for this steadily growing company. • Restructured department’s talent pool to best capitalize on the talent of and integrate experience of current and new employees. • Collaboratively developed collateral for private label grocers, major distributors, and prominent ingredient providers and distributors from around the globe. Enhanced the company’s presence at 10+ annual industry trade shows. (Cont’d. on next page) Major & Measurable Accomplishments: • End-to-end leadership of consumer brand development, with notable involvement in developing Manitou Trading Co. from its initial brand vision to complete launch to the retailers • Development of a product catalog featuring 1,200 ingredients, designed to appeal to its variety of audiences. • Initiated and managed partnership with a web development agency to create a modern, highly informatoinal and brand-aligned website complete with e-commerce platform and strategic planning. Show less



BERNINA International AG

• Switzerland
• Manufacturing
• 100 - 200 Employee

• Marketing Manager, Sewing Supplies Division

  • 2010 - 2012

  Provided leadership and shopper marketing vision to drive renewed momentum behind the engagement of as many as 12,000 customers and end users of sewing supplies through 500 Bernina Dealers and other Independent Retailers. Maintained the momentum of future-driven initiatives by empowering and managing personnel, while remaining in tune with market data. Reported to the CEO. • Development of collaborative shopper marketing strategies of 4 Bernina-owned companies to best highlight the path of purchase for each end-user within digital, independent and big-box retail spaces Major & Measurable Accomplishments: • 40% increase in sales of the bi-monthly flyer, and 200% increase in the sale of weekly e-blasts by combining e-commerce and traditional media strategies • 15% reduction in print costs through standardization of processes and vendor negotiation. • 60% reduction in freelance design costs through restructuring of the marketing team. • Comprehensive re-branding of BREWER to attract a demographic of younger consumers while maintaining brand preference with core customer base. • Successful matrix team leadership to update and redesign an 11,000+ sku product catalog in print and digital formats including an introduction of vendor-subsidized marketing programs and media kits. Show less



3L Corporation

• Wheeling, IL

• Marketing / Creative Director

  • 2005 - 2010

  • In this strategic creative leadership role, served as a positive leader and driving force behind the development of engaging buyer experiences in trade and consumer markets across the globe. • Utilized keen shopper marketing vision to engage end-users of both brand and private label product within the digital, independent, big-box retail spaces in both core and fringe markets • Developed cohesive relationships across internal/external/private label sales teams, trade partners, internal teams, and PR/Media stakeholders, in order to execute on market-aligned creative solutions. Major & Measurable Accomplishments: • Dramatic increase in brand awareness within 18 months: from 16% to 80% across consumer markets, and from 25% to 100% across the trade by partnering with influential 3rd parties in digital and print media. • Creation, management and leadership of a 20-person international design team for content creation and curation for e-commerce and digital media properties. • Development of 3L’s new brand and complete marketing strategy of ‘MyStik®’, from earliest inception to global launch. Show less



Encyclopaedia Britannica

• United States
• Book and Periodical Publishing
• 200 - 300 Employee

• Marketing Design Manager

  • 2003 - 2005

  Key accomplishments included: management and creative concept for 2 years of Britannica’s International Marketing Catalog; Rolled out new, fun and engaging communication pieces for educational institutions; Ensured last minute updates to all consumer and educational marketing pieces (including book cover) at year end production of Britannica’s Book of the Year; Bringing excitement back to Britannica products through e-marketing and making Britannica a more current, electronic resource rather than just a printed resource. Show less



Leopardo Companies

• United States
• Construction
• 200 - 300 Employee

• Art Director

  • 2001 - 2003



Sears Stores

• United States
• Retail
• 700 & Above Employee

• Graphics Manager & Print Buyer (contracted through Aquent)

  • 2001 - 2002



American Foundry Society, Keystone Chapter

• Des Plaines, IL

• Senior Designer

  • 1998 - 2000