Experience

PR Lab

• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Feb 2019 - Present

  • Rebranded BUPD Diversity and Inclusion's identity • Developed tagline for client • Created social media calendar and media contact list for client • Conducted survey for tagline preference and received 42 responses. • Drafted 15 mock-ups for client's social media account • Rebranded BUPD Diversity and Inclusion's identity • Developed tagline for client • Created social media calendar and media contact list for client • Conducted survey for tagline preference and received 42 responses. • Drafted 15 mock-ups for client's social media account



BCW SEA

• Singapore
• Public Relations and Communications
• 1 - 100 Employee

• PR intern

  • Jul 2018 - Sep 2018

  • Maintained routine media relations for Continental Corp. via phone call and email • Outlined communication strategy planning for pitching IDA Ireland • Planned and wrote proposals of media gathering for joint venture of Marriott International and Alibaba and Siemens • Prepared briefing book for media interview of Marriot International representatives. • Analyzed media performance of Continental Corp and outlined a comprehensive report. • Maintained routine media relations for Continental Corp. via phone call and email • Outlined communication strategy planning for pitching IDA Ireland • Planned and wrote proposals of media gathering for joint venture of Marriott International and Alibaba and Siemens • Prepared briefing book for media interview of Marriot International representatives. • Analyzed media performance of Continental Corp and outlined a comprehensive report.



Guangdong Advertising Group Co.,Ltd.

• Guangzhou, Guangdong, China

• Strategy Planning Intern

  • Jun 2017 - Jul 2017

  •Planned and implemented PR plan for Haitian Flavor Industry in variety show My Future of HNTV: designed product placement, wrote broadcasting words, enhanced brand exposure and promoted the brand that was included in Micro-blog hot search list, assisted PM in completing the planning work of the variety show Battle for Sounds of Nature of SBN and won the bid •Brainstormed and implemented Haitian Flavor Industry ‘Haitian Soy Source Festival’, put forward game ideas, managed suppliers and ensured the achievement of activity objectives •Monitored public opinions on social media platforms: wrote advertorials, brought heated topics of Zhihu, grasped the control of media trend and new topics Show less