Experience

Frank Lynn & Associates

• United States
• Business Consulting and Services
• 1 - 100 Employee

• EMEA - Principal Consultant

  • 2002 - Present

  Head of Europe for the World's leading "Channels" consultancy.We help people solve their selling problems, addressing all of the channels to market from the end of your production line to the final customer with the money.Since its founding over 30 years ago, Frank Lynn & Associates has established itself as the leading consulting firm in the field of channel strategy. Our clients often just refer to us as “The Channels’ People”. Headquartered in Chicago with offices in London and São Paulo, we assist close to 100 clients in over a dozen industries with their “go-to-market” challenges each year. As thought-leaders in channel strategy, Frank Lynn & Associates’ partners publish many articles and white papers, are quoted in a wide variety of trade publications, and speak at numerous association and trade show events.Within our focus of channels to market, we provide market & customer insight and skills transfer. The market & customer insight is usually delivered through consultancy projects focused upon a particular market or sales problem. The skills transfer is delivered through our workshops, which can be tailored to your company or industry. Often these are combined and we may start a project with customer research and end with workshops to transfer knowledge and skills to the whole salesforce or start with a workshop and evolve into research. Recently we have developed a facilitated workshop approach that transfers skills, structures internal knowledge and drives to sales action plans fast.



Dynamic Markets

• Market Research
• 1 - 100 Employee

• Non Executive Director

  • Jan 2006 - Present

  Dynamic Markets is a long-established, UK-based independent market research consultancy serving both large and small clients in a variety of industry sectors. Dynamic Markets is a long-established, UK-based independent market research consultancy serving both large and small clients in a variety of industry sectors.



Market Clarity Ltd.

• Owner

  • Sep 2003 - Present

  Market & marketing strategy and customer insight. Research led, sales & marketing specialists. Previous client experience has included: 3Com, BT, Cisco, C&W, Manx Radio, Perkins/Caterpillar, Research In Motion, South African Tourism, Vodafone, Welsh and West Midlands Development Agencies. Market & marketing strategy and customer insight. Research led, sales & marketing specialists. Previous client experience has included: 3Com, BT, Cisco, C&W, Manx Radio, Perkins/Caterpillar, Research In Motion, South African Tourism, Vodafone, Welsh and West Midlands Development Agencies.



Z/Yen Group Limited

• United Kingdom
• Think Tanks
• 1 - 100 Employee

• Director of Intelligence

  • Jan 2002 - Dec 2005

  Research led business advice, customer and market expertise. Z/Yen has expertise in Finance, Technology, Government, Business Services, Charities and the Not-for-profit sector Research led business advice, customer and market expertise. Z/Yen has expertise in Finance, Technology, Government, Business Services, Charities and the Not-for-profit sector



Aspect International Consulting

• Managing Director

  • Mar 1996 - Dec 2001

  Managing Director - Aspect International Consulting (Research Division of Argyll)Concepts Director – Kaizo ( PR Division of Argyll)Aspect International Consulting delivered market research, market understanding and business strategy. Investigations focus upon the key business issues related to changes in customers and markets. The division generates £500k sales and £150k profit. Clients included 3Com, Business Objects, Eyretel, Hitachi, Mitsubishi, Netg, Prism, SAG, Synon, Vodafone, Whitaker. Z/Yen Limited acquired the research business in December 2001.



Kaizo

• Director

  • 1998 - 2001

  Kaizo was the relaunched combined PR business within the Argyll Consultancies plc. I was responsible for Strategy, Research and Business Intelligence. Kaizo was the relaunched combined PR business within the Argyll Consultancies plc. I was responsible for Strategy, Research and Business Intelligence.



Argyll Consultancies PLC

• Director

  • 1996 - 2001

  The Argyll Consultancies PLC is a communication & research group comprising Abacus PR, Arrow PR and Aspect Consulting. I was responsible for developing the group methodology. The major focus was the transformation of the group from a PR agency into a credible research led communications company. The Argyll Consultancies PLC is a communication & research group comprising Abacus PR, Arrow PR and Aspect Consulting. I was responsible for developing the group methodology. The major focus was the transformation of the group from a PR agency into a credible research led communications company.



Reliance Security

• Marketing Director

  • Mar 1994 - Mar 1996

  Managed sales support and marketing activity over the 26 separate company locations. Recruited as part of a drive to focus the business upon customer service and thus differentiate the company from the competition. Massive cultural change required in an industry that has previously accepted lower standards of service. Customer retention up to 91%, new business growth of 26%, and profits up 49%. Managed sales support and marketing activity over the 26 separate company locations. Recruited as part of a drive to focus the business upon customer service and thus differentiate the company from the competition. Massive cultural change required in an industry that has previously accepted lower standards of service. Customer retention up to 91%, new business growth of 26%, and profits up 49%.



OKI Systems (UK) Ltd

• Marketing Director

  • Dec 1990 - Feb 1994

  Brought into the company to manage the marketing changes required when OKI purchased Technitron Data, its UK importer of computer printers. Reduced direct customers from 1600 to 250, restructured the reseller network and realigned the sales discount structure. Managed a marketing budget of £3 million and a staff of 8. Despite large marketing expense the UK operation was the most profitable in Europe due to developed Brand premium. During a UK recession, product sales up an average 23% and OKI brand awareness up 26%.



Frank Lynn & Associates

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Managing Consultant

  • Oct 1987 - Nov 1990

  Business consultancy, specifically relating to sales and marketing through direct salesforces and dealer sales channels, and in the strategic and tactical adjustments required during and after company mergers. Key customers AT&T, Northern Telecom, Rank Xerox, ITW Industries, Mars Electronics, Steelcase Strafor, AM International, Petrofina, Black & Decker. Business consultancy, specifically relating to sales and marketing through direct salesforces and dealer sales channels, and in the strategic and tactical adjustments required during and after company mergers. Key customers AT&T, Northern Telecom, Rank Xerox, ITW Industries, Mars Electronics, Steelcase Strafor, AM International, Petrofina, Black & Decker.