Craig Redford

Director at Martec Europe at Martec Europe Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Chartridge, England, United Kingdom, GB

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5.0

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Robert Newbold

I have worked with Craig and Martec on a number of occasions, through different dealer groups and have always found his professionalism and understanding to be, second to none. Craig has an outstanding grasp and knowledge of the trade and an excellent grip on automotive sales processes and procedures. Martecs training courses, delivery and professionalism, have provided some significant improvements in skills levels and productivity from the delegates that have attended and I would have no hesitation, in recommending Craig and his colleagues for a wide range of automotive consultancy, training and development.

Paul Lacy MSc

I have know Craig for many years and have always been impressed by his ability to listen to what your requirements are then add value in his response. It sound simple but most people cannot deliver on this at the right level. Craig has delivered consistently on the many projects I have asked him and his team to engage on. The feedback from my teams has always been positive and this is what makes Craig a trusted resource when I need him. You will also find with Craig that he is such a positive character and this makes it easy to do business with him. Craig understands the need to deliver commercial benefits and his track record supports the repeat business. I have no hesitation in recommending anyone to have a coffee with Craig and see how he can help you with large or small projects.

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Experience

    • United Kingdom
    • Automotive
    • 1 - 100 Employee
    • Director at Martec Europe
      • Mar 2015 - Present

      As Martec's Sales Director, I support our team and lead our sales operation.I am a self-driven, energetic, positive, passionate, persistent, tenacious and enthusiastic person that thrives to inspire those around me.

    • Automotive Sales Manager
      • Jul 2010 - Mar 2015

    • Business Development Manager/Mentor and Telephone Coach
      • Dec 2006 - Jul 2010

      Identifying and sourcing new business opportunities within the Retail network. I spent some time helping salespeople with their sales telephony handling, coaching best advice and motivating them to use different and effective techniques.Our aim is to help people, by supplying the evidence and vital information from our Solutions, which in hand will provide qualative and quantative results. With these findings we can then support the business with our 'World Class Training Programs' which will enhance the individuals skills, by focusing on positive language, behaviour, process and the ability to enhance the customer experience. A win for the business and the people involved. Providing an increase in sales, culture and the entire DNA of the business.

    • General Manager
      • Oct 2002 - Oct 2006

      General Manager for Palmers Peugeot & Alfa Romeo * Managing and Accountable for 32 Employees in the dealership* The dealership was an average sized dealership, selling around 750-800 new and used cars a year, with good average profits per unit* Top quartile in CSI for New Car Sales & Aftersales* Consistently producing over a 1,000 hours of labour sales every month in Service, with a 7 ramp workshop* Year on Year maintaining a healthly Parts stock with little obselete* Regularly achieving monthly budgets during the 4 years* Maintaining a consistent, reliable, hard working and results orientated Managment team for this period

    • General Sales Manager
      • Jan 2000 - Oct 2002

      Running the New, Used & Fleet Operations for Peugeot vehicles. We had between 4-5 Sales Advisors selling Vehicles, Finance, VRI, Paint Protection, Warranty and Accessories.During this period I also had responsibility for helping run the dealership with the Service Manager and Accountant.

    • Sales Manager
      • Sep 1996 - Jan 2000

      Managing the New & Used department for Peugeot sales. We were selling between 500-700 vehicles a year and during this period achieved budgets and targets on a consistent basis. We had 4 Sales Advisors in the team and stocked around 35-40 used cars. Palmers bought the dealership from Caledonia Motor Company in late 1996. Managing the New & Used department for Peugeot sales. We were selling between 500-700 vehicles a year and during this period achieved budgets and targets on a consistent basis. We had 4 Sales Advisors in the team and stocked around 35-40 used cars. Palmers bought the dealership from Caledonia Motor Company in late 1996.

    • Sales Executive
      • Jun 1994 - Sep 1996

      I sold new and used Peugeots. A tough time during my 2 year stint with Caledonia, there was a high turnover in staff and little in the way of support or leadership. The business ended up selling to Palmers in September 1996.I sold betweeen 230 - 280 cars a year during this period and was always competing with the the best salespeople that worked here. I was top salesperson for most of this time. I sold new and used Peugeots. A tough time during my 2 year stint with Caledonia, there was a high turnover in staff and little in the way of support or leadership. The business ended up selling to Palmers in September 1996.I sold betweeen 230 - 280 cars a year during this period and was always competing with the the best salespeople that worked here. I was top salesperson for most of this time.

Education

  • Oaklands College
    Business Studies National Diploma
    1991 - 1994
  • St. Georges School
    1986 - 1991

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