Digital Marketing Director

• Apr 2023 - Present

Senior Consultant Digital Transformation, E commerce & Digital Marketing

• Jul 2022 - Apr 2023

-Assist in the design of the local marketing strategy in line with global objectives and sales and business development strategies of Betcris (Sportsbook & Casino). -Reduced in 20% de CAC of the gambling clients. -Increased in 30% the traffic to the website an 10% in app discharge. -Develop and execute go-to-market plans for SaaS platform GoJiraf Liveshopping, including targeted paid advertising, online and offline events, and content marketing. -Assist in the design of the local marketing strategy in line with global objectives and sales and business development strategies of Betcris (Sportsbook & Casino). -Reduced in 20% de CAC of the gambling clients. -Increased in 30% the traffic to the website an 10% in app discharge. -Develop and execute go-to-market plans for SaaS platform GoJiraf Liveshopping, including targeted paid advertising, online and offline events, and content marketing.

Digital Marketing & E-Commerce Subdirector

• Jun 2021 - Jul 2022

-Launch of sigo.com.mx an e-commerce to sell and buy used cars, generating more than thousand leads the 1st month of operation. -Planning and develop the organic and paid media strategy of the real estate business growing the influx of the shopping malls in a 30%. -Develop a perfomance focused strategy for lead gen of test drives of the car agencies Mercedes Benz, Mazda, Jac & Ford increasing en 15% de channel participation in sales. -Launch of sigo.com.mx an e-commerce to sell and buy used cars, generating more than thousand leads the 1st month of operation. -Planning and develop the organic and paid media strategy of the real estate business growing the influx of the shopping malls in a 30%. -Develop a perfomance focused strategy for lead gen of test drives of the car agencies Mercedes Benz, Mazda, Jac & Ford increasing en 15% de channel participation in sales.

Digital Media Planner

• Jul 2020 - Jun 2022

- Strategy and optimization of digital paid media. - Management of the materials with creative agencies and clients. - Activation of campaigns (FB, Instagram, Waze, Google Ads, Spotify). - KPI's analysis and reporting. - Strategy and optimization of digital paid media. - Management of the materials with creative agencies and clients. - Activation of campaigns (FB, Instagram, Waze, Google Ads, Spotify). - KPI's analysis and reporting.

Digital Director

• Jun 2020 - Jun 2021

-Increase the participation of online channels in 30% of the global sales. -Digital strategy for launching new models for Hyundai, Kia México, Center, South America, and the Caribbean. -Tailor global messaging and approach to meet customer expectations and requirements within local markets. -Head of the trading desk with more tha 15 people in charge -Highly analytical and capable of extracting business insights from data making an optimization on the digital marketing budget in 10% -Increase the participation of online channels in 30% of the global sales. -Digital strategy for launching new models for Hyundai, Kia México, Center, South America, and the Caribbean. -Tailor global messaging and approach to meet customer expectations and requirements within local markets. -Head of the trading desk with more tha 15 people in charge -Highly analytical and capable of extracting business insights from data making an optimization on the digital marketing budget in 10%

Device Strategy & Vendor Relationship Director

• May 2018 - Feb 2020

-Leading onboard of mobile vendors to enable VoLTE in their handset portfolio. -Commercial relation with vendors at C level. -Go to market and strategic marketing initiatives for MVNO and MVNE. -Forecasting and management of the commercial budget. -Cross-functional teams management. -Increase market share in 80% of VoLTE handsets in the Mexican market. Achievements -Expand to 85 devices the handset portfolio by increasing from 3 to 13 the onboard vendors in a year. -Contribute with a cost-efficient home broadband portfolio to achieve the company target of connected end-users in 80% the first year of operation. Show less

Sr. Product Manager Online

• Aug 2017 - May 2018

-Ownership on the conceptualization of the samsung.com portfolio. -Alignment of all the online channels for IM and CE product's strategic marketing plans. -Capitalizing new online business opportunities to increase sales, market share, and grow channel participation in the company. Achievements -Launch of samsung.com e-commerce with S9 pre-sale, overachieving our quota in 20% (2017) -Launch B2B sales program with Santander Bank for a caption and retention of investment strategy overachieving in 5% of the defined quota. -Development of a portfolio segmentation strategy for employee purchase programs to strengthen price positioning. -Development of new market opportunities to establish a sustainable sales channel among the organization. Show less

Marketing Devices Sr. Manager

• Dec 2015 - Aug 2017

-Define governance with the business partners. -Lead the conceptualization of the strategic marketing plan and activities for handsets rotation in the company segments (prepaid, postpaid, B2B, online) to magnify the client revenue, CHURN & ARPU. -Define the customer experience in the flagship store by selecting the product, exhibition, and service that compliment AT&T business model. -Launch of new vendor's handsets and channel readiness. Achievements -Launch of AT&T flagship store in Masaryk in less than 6 months helping brand awareness.. -Increase LG’s market share from 2% to 9% in 9 months. -Regain Apple’s position in the postpaid portfolio increasing from 12% to 18% it’s market share in 6 months. -Achieve a handset exclusivity with Motorola that sells more than 100k units in 3 months. Show less

Regional Portfolio Manager

• Sep 2015 - Nov 2015

- Forecast handsets supply for direct and indirect channels.- Marketing negotiations with vendors in order to increase sales for prepaid and postpaid business.- Design and launch of Movistar handsets accessories category. AchievementsSuccessfully launch the accessories category that help increase the average ticket by 20%, decrease churn and promote cross-sells.

Innovation and Business Intelligence Manager

• Nov 2014 - Aug 2015

- Manage the business intelligence project for the device strategy team in order to provide valuable insights for the decision-makers.- Strategic local portfolio selection and management to complement the local business.- Synthesized current business intelligence data to produce reports and polished presentations highlighting findings and recommending changes.Achievements Implementation of a methodology that helps partners areas have valuable handset information such as top 3 brands, market share, and relevant information. Show less

Prepaid Manager

• Jul 2013 - Oct 2014

- Revenue assurance of the prepaid channel.- Increase the recharge point of sales.- Lead of R9 prepaid sales team.- Marketing and sales strategies to increase ARPU.AchievementsWorked with prepaid customers to understand requirements and provide exceptional service.Increase in a 20% the point of sales in 6 months.

Regional Key Account Manager

• Jan 2013 - Jul 2013

-Managed retail stores, wholesalers, hard discounts, and cash and carry accounts for home and beauty care white label products. -Managed retail stores, wholesalers, hard discounts, and cash and carry accounts for home and beauty care white label products.

Pre-paid Coordinator

• Aug 2010 - Dec 2012

-Coordinate with the tech areas the correct definition and implementation of the client prepaid necessities in order to accomplish the point of sales and estimated revenue company strategy. -Coordinate with the tech areas the correct definition and implementation of the client prepaid necessities in order to accomplish the point of sales and estimated revenue company strategy.

Key Account Manager

• Mar 2009 - Aug 2010

-Retention of the actual key accounts of the company by developing KPI's that are aligned with the company forecast of sales. Launch of a home care brand (Savia) gaining a space in the market shelf with 30 promoters nationwide and a 1% of market share in the first year. -Retention of the actual key accounts of the company by developing KPI's that are aligned with the company forecast of sales. Launch of a home care brand (Savia) gaining a space in the market shelf with 30 promoters nationwide and a 1% of market share in the first year.

Commercial Development Administrator

• Jul 2008 - Mar 2009

-Development of the different store planograms of Coca Colas products based on sales and GMROI. -Development of the different store planograms of Coca Colas products based on sales and GMROI.

Regional Sales Operations

• Nov 2006 - Aug 2007

-Analysis and elaboration of sales reports for Del Monte vegetable category. Collaboration in the construction of the S&OP and presentation to kam's. -Analysis and elaboration of sales reports for Del Monte vegetable category. Collaboration in the construction of the S&OP and presentation to kam's.

Executive Finance Account

• Oct 2003 - Jul 2005

- Pesonalized advisory and accounts investment management. Retention of clients. - Pesonalized advisory and accounts investment management. Retention of clients.