Freelance Copywriter and Digital Marketer

• Aug 2019 - Present

• Counsel small to mid-sized companies in marketing initiatives and copywriting• Activate online lead generation for companies looking to grow• Create content marketing plans to build and improve search engine optimization (SEO) and write content designed toimprove a website’s ranking• Execute social media plans to engage and grow a company’s social media following• Build an email marketing strategy that collaborates with sales to further build out sales enablement toolkits

Adjunct Faculty

• Aug 2019 - Present

• Course planning and preparation BUS 315 Integrated Marketing Communication• Lecture on integrated marketing communication tactics and channels• Guide students to success in building a career in integrated marketing communication

Director of Management, Marketing & Sponsorship

• Oct 2016 - Present

• USAT Race Director Certified• Increased race registration by 10 percent for Pancakes and Resolutions 2017 via integrated marketing• Increased email open rates by 9 percent• Grew Facebook audience by 33% in eight months• Secured beer sponsorship for four triathlons in 2017 season• Served as liaison to community groups, vendors and more as assistant race director for four triathlons and three running events throughout the season• Manage race day team and logistics for events

Digital Campaign Manager

• Feb 2018 - Aug 2019

• Through SEO efforts, I increased the Acute section of the website's search visibility score from 4.17 percent in 2018 to 4.69 percent in 2019.• Helped the Acute team increase email readership by an average of 1.5 percent through improved design.• Brought down the paid search CPL by $200 in first the first two months of the campaign by removing broad terms and irrelevant local search through keyword exclusions• Executed a successful paid LinkedIn campaign that over-performed to goals for CPL• Oversaw day-to-day digital campaign strategy for pharmaceutical distribution• Served as a liaison from the digital marketing team to the business unit to share best practices and insights• Executed paid search campaigns to drive qualified leads to the business• Implemented search engine optimization strategies to leverage corporate website as a strong marketing asset• Ran a successful LinkedIn ad campaign to drive meaningful leads for the business• Planned and executed email marketing campaigns designed to convert prospects to sales leads

Communications Specialist II

• Jul 2014 - Feb 2018

Highlights:• Launched fully automated email marketing campaign to reach customers.• Served as project manager for the company's redesign, integration of all affiliates and launch of a new consumer friendly website at motoristsinsurancegroup.com.• Wrote and executed integrated marketing communication plans.Job responsibilities: Developing and executing integrated marketing campaigns including print, digital and direct marketing; using AP Style to write and edit news releases, direct mail letters, internal newsletter, brochures and other marketing pieces as needed; and project management.

Marketing Coordinator

• Oct 2012 - Jul 2014

Responsible for writing press releases, blog posts and other media as needed; posting blogs and internet content to the web; email marketing campaign targeting and execution; event planning; database upkeep and marketing list development; webinars; submission for continuing education credits and event compliance including CLE, AIA, HRCI.

Research and Social Media Coordinator

• Sep 2012 - Oct 2012

Responsible for social media, blogging, email marketing, search engine optimization, Google AdWords, advertising, and promoting job opportunities through multiple platforms. Initiated the company's monthly email newsletter and doubled the website's traffic from one month to the next.

Communications Assistant

• May 2012 - Oct 2012

Responsible for writing press releases (one picked up by the Associated Press), writing features on success stories of physicians with electronic health records, shooting and editing video -- one of which was published by Health IT News -- designing business cards and fact sheets in InDesign and Illustrator, taking photos and using Photoshop to edit them and running a website using Joomla! Wrote a plan for engagement and growth of the company's social media and grew the company's Twitter followers by more than 60 percent.

Editor-in-Chief

• 2011 - May 2012

Assistant Editor

• Jan 2011 - May 2011

Sports Publicity LEAD

• Aug 2011 - Apr 2012

Responsible for aspects of media relations including: writing and editing press releases, website upkeep, filming and editing short movies, social media, speech writing, planning community events, marketing strategies, design.

Communications Intern

• May 2011 - Aug 2011

Responsible for writing press releases, writing features on success stories of physicians with electronic health records, shooting and editing video, designing business cards and fact sheets in InDesign and Illustrator, taking photos and using Photoshop to edit them and running a website using Joomla!

Editorial Intern

• Aug 2010 - Dec 2010

Responsible for collecting information and writing stories about the DC area including politics, music, community and more. Also responsible for updating the web version of the publication layout and copy editing.