Experience

Berkshire Hathaway HomeServices Florida Network Realty

• United States
• Real Estate
• 300 - 400 Employee

• Creative Services Marketing Manager

  • Oct 2015 - Present

  Under the leadership of Founder, President and CEO Linda H. Sherrer and Executive Vice President Christy Budnick, Berkshire Hathaway HomeServices Florida Network Realty is one of the most dynamic and respected real estate firms in Northeast Florida. Founded in 1988, the company has a team of more than 300 real estate professionals in eight branch offices throughout Northeast Florida. The company owns and operates a corporate relocation division, a new home and condominium sales division… Show more Under the leadership of Founder, President and CEO Linda H. Sherrer and Executive Vice President Christy Budnick, Berkshire Hathaway HomeServices Florida Network Realty is one of the most dynamic and respected real estate firms in Northeast Florida. Founded in 1988, the company has a team of more than 300 real estate professionals in eight branch offices throughout Northeast Florida. The company owns and operates a corporate relocation division, a new home and condominium sales division, Florida Network Property Management, Gibraltar Title Services, and is in a mortgage relationship with EverBank. During the past decade, the company has sold more than 35,000 homes valued at more than $9.3 billion. Berkshire Hathaway HomeServices Florida Network Realty ranks as one of the Top 25 companies in the Berkshire Hathaway HomeServices network. Responsibilities Include: Plan marketing and branding objectives. Expand product solutions and offerings. Prepare marketing strategies alongside other company executives and staff. Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. Oversee creation and delivery of press releases, advertisements and other marketing materials. Design print ads and publications. Ensure brand messages are consistent. Gather and analyze customer insight. Nurture and enrich all external perceptions of the company and growth of market share. Engage consumers on social media. Deepen relationships with all media to ensure the most effective messaging and positioning of the organization. Lead all areas of content generation and production across all media platforms. Drive overall CRM and direct marketing. Engage other organizations within the community. Lead Creative Services marketing team to develop and execute new concepts, business models, channels and partners to position Berkshire Hathaway HomeServices Florida Network Realty as the leading real estate firm in Northeast Florida.

• Corporate and Digital Marketing Specialist

  • Aug 2014 - Oct 2015

  Under the leadership of Founder, President and CEO Linda H. Sherrer and Executive Vice President Christy Budnick, Berkshire Hathaway HomeServices Florida Network Realty is one of the most dynamic and respected real estate firms in Northeast Florida. Founded in 1988, the company has a team of more than 300 real estate professionals in eight branch offices throughout Northeast Florida. The company owns and operates a real estate division, a corporate relocation division, a new home and… Show more Under the leadership of Founder, President and CEO Linda H. Sherrer and Executive Vice President Christy Budnick, Berkshire Hathaway HomeServices Florida Network Realty is one of the most dynamic and respected real estate firms in Northeast Florida. Founded in 1988, the company has a team of more than 300 real estate professionals in eight branch offices throughout Northeast Florida. The company owns and operates a real estate division, a corporate relocation division, a new home and condominium sales division, Florida Network Property Management, Gibraltar Title Services, and is in a mortgage relationship with EverBank. Since 1999, the company has sold more than 35,000 homes valued at more than $9.3 billion. Berkshire Hathaway HomeServices Florida Network Realty ranks as one of the Top 25 companies in the Berkshire Hathaway HomeServices network. Responsibilities Include: • Coordinating company-wide events which include promotion, production and execution of event • Creating brand awareness through monthly social media campaigns and advertisements in local and national publications • Re-establishing Berkshire Hathaway HomeServices Florida Network Realty business listings through Google My Business and Bing Places for Business by completing 100% profiles for each sales office • Driving website traffic from social media through blogging and backlinks • Learning to improve search engine optimization by writing new copy for website • Assisting with search engine optimization through blogging using keywords, alt text, metatags and metadata • Developed company brochure that serves as a consumer, recruiting and agent communications deliverable



Prudential Network Realty

• Jacksonville, Florida Area

• Corporate Marketing and Social Media Coordinator

  • Jul 2013 - Jan 2014

  Over 25 years ago Prudential Network Realty was founded with one clear goal in mind: to raise the level of professionalism in real estate in Northeast Florida. They knew that they would achieve their goal as long as two key elements were present: 1) a well-known brand that commanded respect and trust and 2) a select team of Realtors and employees with a shared vision and passion for serving client needs. In 2013 they were presented with a rare opportunity to affiliate with the world’s… Show more Over 25 years ago Prudential Network Realty was founded with one clear goal in mind: to raise the level of professionalism in real estate in Northeast Florida. They knew that they would achieve their goal as long as two key elements were present: 1) a well-known brand that commanded respect and trust and 2) a select team of Realtors and employees with a shared vision and passion for serving client needs. In 2013 they were presented with a rare opportunity to affiliate with the world’s most respected brand: Berkshire Hathaway. On January 29, 2014 they celebrated the launch of Berkshire Hathaway HomeServices Florida Network Realty, merging the power and prestige of the Berkshire Hathaway name with Northeast Florida’s most trusted real estate company. Although their name has changed, they are the same locally owned and operated company and their commitment to their clients and the community remains as strong as their 25 year history. Responsibilities Include: • Reevaluated and established a new social media strategy promoting brand awareness and engagement • Produced new designs aligned with the new marketing campaign for advertisements in local publications • Provided social media consultations with agents to promote brand awareness, drive website traffic and build leads • Assisted with planning and executing brand/marketing strategy for transition and launch to Berkshire Hathaway HomeServices Florida Network Realty • Improved agent retention after transition through training on new platforms and assisting with website and social media profile updates • Designed and managed customization of pre-conversion, post-conversion and direct mail campaigns for 2,500+ agents Show less Over 25 years ago Prudential Network Realty was founded with one clear goal in mind: to raise the level of professionalism in real estate in Northeast Florida. They knew that they would achieve their goal as long as two key elements were present: 1) a well-known brand that commanded respect and trust and 2) a select team of Realtors and employees with a shared vision and passion for serving client needs. In 2013 they were presented with a rare opportunity to affiliate with the world’s… Show more Over 25 years ago Prudential Network Realty was founded with one clear goal in mind: to raise the level of professionalism in real estate in Northeast Florida. They knew that they would achieve their goal as long as two key elements were present: 1) a well-known brand that commanded respect and trust and 2) a select team of Realtors and employees with a shared vision and passion for serving client needs. In 2013 they were presented with a rare opportunity to affiliate with the world’s most respected brand: Berkshire Hathaway. On January 29, 2014 they celebrated the launch of Berkshire Hathaway HomeServices Florida Network Realty, merging the power and prestige of the Berkshire Hathaway name with Northeast Florida’s most trusted real estate company. Although their name has changed, they are the same locally owned and operated company and their commitment to their clients and the community remains as strong as their 25 year history. Responsibilities Include: • Reevaluated and established a new social media strategy promoting brand awareness and engagement • Produced new designs aligned with the new marketing campaign for advertisements in local publications • Provided social media consultations with agents to promote brand awareness, drive website traffic and build leads • Assisted with planning and executing brand/marketing strategy for transition and launch to Berkshire Hathaway HomeServices Florida Network Realty • Improved agent retention after transition through training on new platforms and assisting with website and social media profile updates • Designed and managed customization of pre-conversion, post-conversion and direct mail campaigns for 2,500+ agents Show less



Watson Realty Corp.

• United States
• Real Estate
• 700 & Above Employee

• Marketing and Social Media Manager

  • Mar 2013 - Jul 2013

  Watson Realty Corp. was founded in 1965 in Jacksonville, Florida. The growth and expansion of Watson Realty Corp is one of Florida’s great success stories. A family-owned business for over forty-five years, the company continues to be recognized by its peers throughout the communities it serves for its integrity, professionalism, and high standards. Watson Realty’s 1,200 plus sales associates and 450 employees and 39 sales offices serving Northeast and Central Florida as well as South… Show more Watson Realty Corp. was founded in 1965 in Jacksonville, Florida. The growth and expansion of Watson Realty Corp is one of Florida’s great success stories. A family-owned business for over forty-five years, the company continues to be recognized by its peers throughout the communities it serves for its integrity, professionalism, and high standards. Watson Realty’s 1,200 plus sales associates and 450 employees and 39 sales offices serving Northeast and Central Florida as well as South Georgia are committed to offering Legendary Quality Service and are united as a team behind a dynamic leader whose vision permeates each office. That vision, always putting the customer first and going a “step beyond” that, which is expected, has made Watson Realty Corp. the area’s #1 service-oriented real estate firm, year after year. Watson Realty Corp. has established several affiliate offices including: • Watson Mortgage Corp. • Watson New Homes Division • Watson Title Services • Watson Title Services of Northeast Florida Inc. • Watson Commercial Realty Inc. • Watson School of Real Estate • Watson Referral Realty Inc. • Watson Property Management • Watson Maintenance Services • Watson Relocation Services Responsibilities Include: • Managed company social media sites including Facebook, Twitter, LinkedIn, YouTube, Google+ and Pinterest • Monitored 41 sales office Facebook business pages • Observed and implemented changes to the evolving social media world and implementing updates • Envisioned and managed the design of print and digital marketing pieces for internal and external purposes • Equipped others with the training needed to innovate and customize marketing strategies that clearly communicates the company vision • Expanded Success School to all sales offices by offering marketing workshops to staff and associates

• Marketing and Social Media Coordinator

  • Jun 2010 - Mar 2013

  Watson Realty Corp. was founded in 1965 in Jacksonville, Florida. The growth and expansion of Watson Realty Corp is one of Florida’s great success stories. A family-owned business for over forty-five years, the company continues to be recognized by its peers throughout the communities it serves for its integrity, professionalism, and high standards. Watson Realty’s 1,200 plus sales associates and 450 employees and 39 sales offices serving Northeast and Central Florida as well as South… Show more Watson Realty Corp. was founded in 1965 in Jacksonville, Florida. The growth and expansion of Watson Realty Corp is one of Florida’s great success stories. A family-owned business for over forty-five years, the company continues to be recognized by its peers throughout the communities it serves for its integrity, professionalism, and high standards. Watson Realty’s 1,200 plus sales associates and 450 employees and 39 sales offices serving Northeast and Central Florida as well as South Georgia are committed to offering Legendary Quality Service and are united as a team behind a dynamic leader whose vision permeates each office. That vision, always putting the customer first and going a “step beyond” that, which is expected, has made Watson Realty Corp. the area’s #1 service-oriented real estate firm, year after year. Watson Realty Corp. has established several affiliate offices including: • Watson Mortgage Corp. • Watson New Homes Division • Watson Title Services • Watson Title Services of Northeast Florida Inc. • Watson Commercial Realty Inc. • Watson School of Real Estate • Watson Referral Realty Inc. • Watson Property Management • Watson Maintenance Services • Watson Relocation Services Responsibilities Include: • Developed and launched the social media strategy for Watson Realty Corp. • Implemented marketing plan to incorporate raised online brand awareness and social media efforts • Created relevant content to engage employees, associates, management and customers in conversation • Produced informative content to educate customers on the real estate industry and the company brand • Educated real estate professionals in executing digital marketing strategies, content creation and brand awareness through Success School training • Expanded video marketing by becoming certified in Final Cut Pro X • Produced marketing collateral, presentations and online advertisements



Brooks Rehabilitation

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Community Health Intern

  • Aug 2009 - Jan 2010

  Serving the community for more than 35 years, Brooks Rehabilitation has developed a long-standing tradition of providing quality inpatient and outpatient rehabilitation care to Northeast Florida and Southeast Georgia. Our 143-bed acute physical rehab hospital is unique in the region with a highly trained staff and an unmatched range of services. To supplement our inpatient services, we have an extensive network of outpatient centers as well as a cutting-edge research facility which allow us to… Show more Serving the community for more than 35 years, Brooks Rehabilitation has developed a long-standing tradition of providing quality inpatient and outpatient rehabilitation care to Northeast Florida and Southeast Georgia. Our 143-bed acute physical rehab hospital is unique in the region with a highly trained staff and an unmatched range of services. To supplement our inpatient services, we have an extensive network of outpatient centers as well as a cutting-edge research facility which allow us to provide the best continuum of care possible to the communities we serve. As a non-profit health system, we are deeply dedicated to meeting the needs and improving the health of our community. While our inpatient and outpatient services are providing community benefits each and every day, Brooks' impact reaches far beyond its walls through community donations, research, training and education, community health programming, and volunteerism. Above all else, Brooks empowers people throughout the community to reach their highest possible level of independence—at work, at play and in their everyday lives. Brooks is more than rehabilitation. It's about being you again. Responsibilities Included: • Assisted with the planning, execution, and follow-up of two annual fundraising events • Coordinated Team Brooks for the American Heart Association First Coast Start! Heart Walk • Recruited Vendors and Exhibitors • Obtained contact information from local business for donations in-kind for silent auction • Forecasted food and beverage allotment for all volunteers and golfers • Supervised volunteer recruitment and their assigned tasks • Organized thank you luncheon for Team Brooks • Maintained bookkeeping for the Brooks Gift Shop by calculating weekly deposit • Recorded volunteer service hours using Microsoft Access Show less Serving the community for more than 35 years, Brooks Rehabilitation has developed a long-standing tradition of providing quality inpatient and outpatient rehabilitation care to Northeast Florida and Southeast Georgia. Our 143-bed acute physical rehab hospital is unique in the region with a highly trained staff and an unmatched range of services. To supplement our inpatient services, we have an extensive network of outpatient centers as well as a cutting-edge research facility which allow us to… Show more Serving the community for more than 35 years, Brooks Rehabilitation has developed a long-standing tradition of providing quality inpatient and outpatient rehabilitation care to Northeast Florida and Southeast Georgia. Our 143-bed acute physical rehab hospital is unique in the region with a highly trained staff and an unmatched range of services. To supplement our inpatient services, we have an extensive network of outpatient centers as well as a cutting-edge research facility which allow us to provide the best continuum of care possible to the communities we serve. As a non-profit health system, we are deeply dedicated to meeting the needs and improving the health of our community. While our inpatient and outpatient services are providing community benefits each and every day, Brooks' impact reaches far beyond its walls through community donations, research, training and education, community health programming, and volunteerism. Above all else, Brooks empowers people throughout the community to reach their highest possible level of independence—at work, at play and in their everyday lives. Brooks is more than rehabilitation. It's about being you again. Responsibilities Included: • Assisted with the planning, execution, and follow-up of two annual fundraising events • Coordinated Team Brooks for the American Heart Association First Coast Start! Heart Walk • Recruited Vendors and Exhibitors • Obtained contact information from local business for donations in-kind for silent auction • Forecasted food and beverage allotment for all volunteers and golfers • Supervised volunteer recruitment and their assigned tasks • Organized thank you luncheon for Team Brooks • Maintained bookkeeping for the Brooks Gift Shop by calculating weekly deposit • Recorded volunteer service hours using Microsoft Access Show less