Sabrina Schwoob

Chef De Produit Marketing Digital at France Télévisions Publicité
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Paris Metropolitan Region, FR
Languages
  • French Native or bilingual proficiency
  • English Full professional proficiency
  • German Limited working proficiency
Skills

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Nicolas Romelé

Sabrina sait faire face à des défis comme celui d'accompagner le développement de produit stratégique comme SFR Cloud. Elle est de surcroît autonome, tenace et dotée d'une approche ROiste extrêmement précieuse.

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Credentials

  • Google Active
    Google
    Feb, 2017
    - Nov, 2024

Experience

  • France Télévisions Publicité
    • Advertising Services
    • 200 - 300 Employee
    • Chef De Produit Marketing Digital
      • Apr 2020 - Present

      - Construction Offres Marketing Multiscreen, digital et de convergence (TV, digital, social...) en lien avec les contenus diffusés sur les plateformes de France Télévisions & externes, événements marchés ou calendaires - Réalisation d'argumentaires transverses et d'aide à la vente par levier, marque ou genre de contenus pour soutenir les Offres Marketing et Actions Commerciales - Mode projet:Production et pilotage avec les Directions Marketing, Commerciales, Études et les différents experts de l'entreprise de projets transverses dans un objectif de développement business - Collaboration étroite avec la Direction de la Communication pour promouvoir les actions en interne et externe - Veille et analyse des tendances du Digital/Social (audiences, concurrence, marché publicitaire, nouveaux usages, technologies...) Show less

  • M6 Publicité
    • France
    • Advertising Services
    • 200 - 300 Employee
    • Research Analyst
      • May 2017 - Apr 2020

      - Setting up studies and arguments to help commercialize the advertising space on the M6 Group channels, with the sales team, - Setting up new commercials offers - Setiing up of a competitive intelligence - Analyzing performances of competitors - Setting up studies and arguments to help commercialize the advertising space on the M6 Group channels, with the sales team, - Setting up new commercials offers - Setiing up of a competitive intelligence - Analyzing performances of competitors

  • GROUPE M6
    • France
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Head of product Beauty and Homecare products
      • Nov 2015 - Apr 2017

      - Planning strategics to reach sales target (aim to achive 25% to increase)- Setting up live and re-play TV cable show (choice of products, business management and timetable products)- Weekly and monthly reporting and analyzing of business activities: margins, commercial business, stock rotation- Planning promotion projects : scenario, settings, participants- Analyzing and communicating the result of activities with buyers- Planning and setting up commercial business ( website, TV,SMS,Facebook) Show less

    • Head of product Jewelry
      • May 2015 - Oct 2015

      - Planning strategics to reach sales target - Setting up live and re-play TV cable show (choice of products, business management and timetable products)- Weekly and monthly reporting and analyzing of business activities: margins, commercial business, stock rotation- Planning promotion projects : scenario, settings, participants- Analyzing and communicating the result of activities with buyers- Planning and setting up commercial business ( website, TV,SMS,Facebook)

  • SFR
    • France
    • Telecommunications
    • 700 & Above Employee
    • Assistant to head of product SFR Cloud
      • Jan 2014 - Sep 2014

      - Planning actions to promote the notoriety of SFR Cloud with in the group and with customers : emailing, SMS, push applications, website - Planning actions to keep the customers such as: CRM bloc,push applications, sells, SMS - Monthly reporting and analyzing of Business activities with book media - Participation in workshops to improve SFR Cloud with owner projects MOA. - Planning actions to promote the notoriety of SFR Cloud with in the group and with customers : emailing, SMS, push applications, website - Planning actions to keep the customers such as: CRM bloc,push applications, sells, SMS - Monthly reporting and analyzing of Business activities with book media - Participation in workshops to improve SFR Cloud with owner projects MOA.

  • Groupe Casino
    • France
    • Retail Groceries
    • 700 & Above Employee
    • Assistant to head of product appliances
      • Jun 2013 - Dec 2013

      - Analyzing competitors business and sells of household products according to categories. Then I reajust the sells of different products. - To put in an offer own Brand with sourcing office - Analyzing competitors business and sells of household products according to categories. Then I reajust the sells of different products. - To put in an offer own Brand with sourcing office

Education

  • PSB Paris School of Business (Ex- ESG Management School)
    Master Marketing et Stratégies commerciales, Marketing/Marketing Management, General
    2012 - 2014
  • Université de Strasbourg
    Master Management des Projet des Organisations, Logistics, Materials, and Supply Chain Management
    2011 - 2012
  • Université de Strasbourg
    Licence économie et gestion, Affaires / gestion, général
    2008 - 2011
  • Lycée privée Jeanne d’Arc
    Baccalauréat, ES; économie

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