Internal Communications Executive

• Mar 2021 - Present

Brand Manager

• Feb 2019 - Mar 2021

Brand Manager - Kate SpadeDuties:● Brand strategy, including the implementing a set of styles guides, brand guidelines, brand vision and value proposition for short and long term. ● Assist with product development, visual merchandise and new product launches as well as developing new business opportunities.● Competitor and customer insights analysis.● Analysis of sales forecasts and relevant financials and report on product sales.● Build the brands loyal customer base for the brand and Arnott’s, providing excellent pre and after sales service to our customers. ● Manage stock linked and offerings. ● Attend to brand training sessions and promote the Brand in Arnott’s. ● Drive sales within aa team environment while meeting and exceeding targets and KPIs. From Jul/20 – Member of Arnott’s Diversity and Inclusion Working group - proposed initiatives to the business and work on D&I agenda with HR, Marketing and business partners. Created a campaign and collaborated with creative content for the “Black History Month” celebration. Show less

Sales Assistant

• Aug 2018 - Feb 2019

● Greet customers, respond to questions, improve engagement with products and provide outstanding customer service.● Increase in store sales.● Support Marketing team in in-store events. ● Visual merchandise following in store and brands standards. ● Introduce promotions and opportunities to customers. ● Cross-sell products to increase UPT.Achievements: in 7 months working as sales assistant, was promoted to Brand Manager, increasing customer loyalty and increasing sales in the first year I reached the highest ATV in the department. Show less

Marketing and Events Manager

• May 2015 - Aug 2018

Produced over 30 events to showcase Traditional Brazilian Culture in Limerick, Cork and Dublin. Events such as music parties, arts and literature festivals, workshops, stand-up comedy show, concerts, gigs, themed parties and charity events. ● Organise events such as music parties, arts and literature festivals, ● workshops, stand-up comedy show, concerts, gigs, themed traditional parties and charity events. ● Work closely with Booking agents of well known bands and singers. Hired Maria Rita(Latin Grammy Awards winner), Nacao Zumbi (Brazil`s most important afrobeat group), Rincon Sapienca(MTV award nominated), Criolo (Brazil's Most Famous Rapper to name some artists hired for concerts in Ireland. ● Organise events at outstanding pubs and venues in Ireland: The Blind Pig, Habitat, Vicarstown Pub, Triskel Arts, Bernard Shaw, Wigwam, Sugar Club, Teachers Club, Button Factory, Vicars Street from conception to completion stage. ● Liaise with a range of suppliers, press and promotional partners. ● Staff recruitment and management. ● Project development and management, fundraising, meeting deadlines and budget. ● Market analysis with multicultural (LATAM and AFRO-CARIBBEAN) fostering promoting events with attendance of around 10000 and with widespread press coverage. ● Community management on Facebook groups to engage with potential audience and events ambassadors enhancing attendees experience. ● Great network with leaders from diverse communities in Ireland  Production from conception through to completion  Suppliers  Programme, Line-up  Promotion, Social Media and Networking  Supporting Bar Staff Show less

Sales Associate

• Mar 2018 - Jul 2018

Duties: • Greet customers, respond to questions, improve engagement with products and provide outstanding customer service. • Increase in store sales. • Visual merchandise following in store and brands standards. • Introduce promotions and opportunities to customers. • Cross-sell products to increase UPT. Duties: • Greet customers, respond to questions, improve engagement with products and provide outstanding customer service. • Increase in store sales. • Visual merchandise following in store and brands standards. • Introduce promotions and opportunities to customers. • Cross-sell products to increase UPT.

Brand Marketing Manager

• Sep 2016 - Feb 2017

Duties: • Launch a new product, reaching suppliers and buyers. • Create new marketing strategy. • Create and managed social media content and reports. • Monitor competitor’s digital presence. • Promote new products in activations, tasting and in-store promoting campaigns. Duties: • Launch a new product, reaching suppliers and buyers. • Create new marketing strategy. • Create and managed social media content and reports. • Monitor competitor’s digital presence. • Promote new products in activations, tasting and in-store promoting campaigns.

Marketing

• Oct 2014 - Feb 2015

Duties: • Develop and implement a successful Social Media strategy to both attract overseas student numbers and client loyalty. • Generate leads through social media. • Create strategic content for blogs, Pinterest, Instagram, Twitter and Facebook. Provide customer service via social channels where necessary, assisting students with visas etc. • Identify suitable sales agents and agencies, managing relationships as appropriate. Duties: • Develop and implement a successful Social Media strategy to both attract overseas student numbers and client loyalty. • Generate leads through social media. • Create strategic content for blogs, Pinterest, Instagram, Twitter and Facebook. Provide customer service via social channels where necessary, assisting students with visas etc. • Identify suitable sales agents and agencies, managing relationships as appropriate.

Owner

• Jul 2012 - Aug 2014

Position: Owner. Founded a fashion accessories label arising from the Creative Economy young enterprise group. Products were sold online and in stores in Sao Paulo. Developed communications strategies focused on social media. Created brand conceptions and developed a range of products along with catalogues etc. In 2014 as I moved to Ireland I ceased trading Marimolencia accessories both online and in stores. Position: Owner. Founded a fashion accessories label arising from the Creative Economy young enterprise group. Products were sold online and in stores in Sao Paulo. Developed communications strategies focused on social media. Created brand conceptions and developed a range of products along with catalogues etc. In 2014 as I moved to Ireland I ceased trading Marimolencia accessories both online and in stores.

Marketing Consultant

• Jul 2012 - Apr 2014

Duties: • Design, develop and implement marketing strategies including CRM, Sales Channel Development and Lead Generation, including clients such as Sodexo, Localweb and Sicred Bank. • Improve margins through new business models and strategic partnerships. • Engage customer life cycle management through loyalty programmes and digital marketing. Duties: • Design, develop and implement marketing strategies including CRM, Sales Channel Development and Lead Generation, including clients such as Sodexo, Localweb and Sicred Bank. • Improve margins through new business models and strategic partnerships. • Engage customer life cycle management through loyalty programmes and digital marketing.

Marketing Planner

• Jun 2008 - Jun 2012

Duties: • Develop milestone projects for both clients and OglivyOne. • Implement campaigns through new and existing channels including e-mail marketing, text, call centres, analytics, DBM and CRM integration. • Liaise with other departments as necessary including Creative, Copywriters, Web Designers and IT. Main clients were Anhanguera Education and Unilever, with the work receiving considerable recognition. Awards and Recognition • 2010 - ABEMD—Brazilian Association of Direct Marketing Gold Award - Campaigning, University Anhanguera. • 2010 - Silver Award—Campaigning. University Anhanguera. • 2012 - Friendly Advice Bronze Award—CRM/DBM, C/Campaigning, University Anhanguera. • 2010 - Silver Award—Digital/Email Marketing, CRM/DBM, University Anhanguera. • 2009 and 2010 - DMA- ECHO (Direct Marketing Association) Silver Award—Campaigning. University Anhanguera. Show less

Franchise Sales

• Aug 2007 - Jul 2008

Marketing Intern

• Apr 2007 - Jun 2007

Buyer

• Nov 2004 - Feb 2007

Administrative Assistant

• Sep 2001 - Feb 2004