Marketing Manager

• Dec 2021 - Present

Marketing Research & Strategy Manager

• Feb 2020 - Dec 2021

• Devised in-house strategies to boost customer acquisition that improved our overall business growth for the quarter • Helped lead the planning and execution of four non-profit PR strategies that achieved their KPIs. • Helped secure the first media placement for Grand Park Square and Equilibertry in the Houston DMA, which resulted in a secondary action of additional press coverage on broadcast tv. • Assisted in developing a mobile proximity campaign for a nonprofit that generated more than 200,000 impressions and a secondary action rate of 7.81% • Provided actionable insights with integrated story analytics based on raw datasets from social media ads and campaigns, search campaigns, demographics, trends, key drivers, customer behavior, and pricing • Responsible for the development and execution of fully integrated omnichannel marketing strategies and related budgets for over five clients • Managed, developed, and implemented social media marketing campaigns for four clients in various industries including a non-profit, lawyer, branding firm, and cosmetics • Conducted one-on-one social media strategy consultations to maximize clients marketing efforts by training their staff on how to utilize their company's social networking sites • Created content for in-house team members and clients including, but not limited to, content calendars, editorial calendars, audit templates, and monthly analytics performance reports • Through conducting research, attending workshops/panels and actively listening to identify the best practices and trends, I was able to improve every client's social media metrics by more than 50% Show less

Marketing Coordinator

• Jun 2019 - Feb 2020

• Fostered client relationships and managed multiple complex marketing plans for ten clients in various industries including forging, HVAC, plastic surgery, property management, restaurant, and healthcare • Designed and distributed email blast via Constant Contact and MailChimp, updated website content, created and optimized Yelp Ads and social media ad campaigns utilizing SEO techniques • Generated, monitored, and managed review marketing campaigns for multiple clients • Measured performances of digital marketing campaigns for multiple clients to share externally and internally Show less