Brand Representative

• Jan 2023 - Present

Digital Event Coordinator

• Nov 2021 - Present

• Collaborate with appropriate venue websites to ensure the rollout of website changes. • Assist in updating site experience including content editing, promotional updates & quality assurance to grow subscriber base & web traffic metrics. • Maintain relationships with stakeholders & stay up to date on the latest features & promotions. • Ensure events & promotions are managed diligently across partner sites to maximize site traffic potential. • Collaborate with appropriate venue websites to ensure the rollout of website changes. • Assist in updating site experience including content editing, promotional updates & quality assurance to grow subscriber base & web traffic metrics. • Maintain relationships with stakeholders & stay up to date on the latest features & promotions. • Ensure events & promotions are managed diligently across partner sites to maximize site traffic potential.

Media & Communications Lead

• Mar 2021 - Aug 2022

• Responsible for social media experience including SEM optimization, KPI monitoring, publication schedule & quality assurance to grow subscriber base & web traffic metrics.• Collaborated with team to design & produce digital marketing content using Adobe Creative Suite or Canva, managed campaign production & supported various digital initiatives.• Advised & executed projects for marketing & communications content including digital campaigns, articles/press releases, site landing page experiences to drive new leads.• Worked with analytics team to track & report campaign performance to identify opportunities, maintain positive performance & for future campaign strategizing.• Increased media accounts Average Engagement Rates by 3% overall & increased reach & impression rates across all accounts by 486% all together.• Assisted with search engine marketing (SEM) material & published the final version of web pages.

Event Manager Intern

• Jan 2022 - May 2022

• Researched, developed, & implemented innovative campaign strategies, objectives & tactics with Event Director to generate event attendance & brand engagement.• Conceptualized & executed event logistics & set up successful concert event attractions based on internal capabilities, deadlines & outsourced to qualified vendors & talent.• Led event team to build strong, long-term, value-based relationships with partners & customers that enable achievement of sales goals & maximizing revenue.• Established & maintained relationships with vendors, venues & internal/external stakeholders.• Knowledge of audio-visual equipment, internet & hybrid technology.

Public Relations Strategist

• Aug 2020 - Dec 2020

• Worked collaboratively with account teams formulating recommendations, memorandums & content calendars to solve business problems for clients. • Created various types of account documents, briefs, reports & strategic recommendations. • Utilized the concepts & terminology that govern the role of PR account management. • Executed media & influencer outreach & secured regular coverage in targeted media outlets relevant to the clients. • Worked collaboratively with account teams formulating recommendations, memorandums & content calendars to solve business problems for clients. • Created various types of account documents, briefs, reports & strategic recommendations. • Utilized the concepts & terminology that govern the role of PR account management. • Executed media & influencer outreach & secured regular coverage in targeted media outlets relevant to the clients.