Sr. Manager, Demand Generation (Global Marketing Operations & Digital Marketing)

• Sep 2021 - Present

- Oversee channels that lead to 44% of marketing-generated opportunities - using the website, digital marketing channels, marketing automation and marketing technology platforms to drive lead conversion and re-engagement.- Architect strategic programs to increase net new leads conversion, including 56% increase in landing page conversion due to A/B testing program, 67% increase in demo landing page conversions after implementing personalization and 33X return on investment for BDR chat.- Drive executive-level reporting of marketing performance analytics, including campaign performance, marketing funnel reporting, and web analytics, and build reporting dashboards to track pace towards marketing KPIs. Show less

Manager, Global Marketing Operations & Digital Marketing

• Aug 2018 - Sep 2021

Led marketing automation and digital marketing team during a period of organizational hypergrowth.- Managed digital marketing campaigns that led to a 158% increase in web conversions in 2020 to compensate for loss of leads from in-person events, including launching and managing over 45 webinars- Oversaw SEO initiative that resulted in a 138% increase in organic search traffic YoY, 21% more Page 1 keywords and 31% more Keywords ranking 1-100.- Supported a 17 person, global Business Development Rep team by optimizing lead scoring, lead routing and lead-to-account mapping, - Led Marketing transformation project that finished under budget and on-time for a simultaneous website, marketing automation and CRM data integration of an acquired company. Show less

Pardot Administrator & Digital Marketing Manager

• Oct 2016 - Aug 2018

As Marketing Automation Manager, I led implementation of Inbound Marketing best practices, administered Calabrio's marketing automation platform (Pardot) and website (Wordpress), and guided the strategy and execution of digital/inbound marketing efforts. - Oversaw Pardot marketing automation, including building emails and landing pages to support Demand Generation, including lead upload, scoring and BDR round robins. - Built out and drove continual optimization for 5 prospect email nurture programs, as well as an ongoing Thought Leadership email nurture and the pre-/post-event nurtures - Managed Wordpress website page creation and conversion optimization.- Worked with Product Marketing to promote new releases via emails, demos, advertising and product webinars- Managed Display and Paid Advertising channels.- Managed Campaign and Opportunity Reporting for the Marketing Organization Show less

Inbound Marketing Strategist

• Apr 2016 - Sep 2016

Advised clients at Elite Level HubSpot agency on new marketing technology capabilities and inbound marketing best practices for using websites to attract and convert new prospects. - Set marketing automation strategy, and managed execution and reporting for clients. - Conducted A/B testing for a B2B printing client that has resulted in a 466%, 548% and 893% increase in landing page conversions. - Managed a bestselling author’s email newsletter with 145,000+ subscribers and optimized landing pages to have an over a 30% conversion rate. - Designed and executed an inbound marketing plan (landing page copy, ebooks and blog posts) for an education client that increased new contacts by 565.52% year-over-year. - Project-managed a team of writers, marketing specialists, and designers to produce social graphics, videos and visuals that delivered marketing campaigns for clients. Show less

Senior Content Strategist

• Mar 2015 - Apr 2016

As a Senior Content Strategist, I helped clients attract visitors to their websites and turn prospects into customers through inbound marketing. My work included: - Developing and executing content strategies based on keyword research and buyer personas - Writing compelling blog posts, social messages, long-form content (such as ebooks) - Conducting interviews to create articles and long-form content - Creating and optimizing sales-oriented website, landing page and email copy - Optimizing blog post and website copy for SEO - Editing and proofing content to ensure quality, consistent voice, and tone - Researching keywords and brainstorming post ideas to take advantage of SEO opportunities - Managing freelance writers Show less

Content Marketing Lead

• Jun 2014 - Feb 2015

Created content designed to attract and convert prospects through digital channels for two Fortune 500 technology companies, a global non-profit, and an educational institution. My work included: - Writing SEO optimized blog posts for two leading sales and marketing blogs - Drafting social messages to promote blog posts and build relationships with influencers - Creating an ebook and landing page copy to help a top B2B client convert site visitors to leads - Brainstorming post ideas for high-value keywords - Interviewing subject matter experts to create thought leadership content - Proofreading/editing blog posts, ebooks and social messages - Leading influencer outreach that increased Conversion Page Views by 5,509 in 2 Weeks Show less

Sales Enablement & B2B Marketing

• Feb 2014 - Jun 2014

As a B2B Marketing and Sales Enablement Specialist ("Innovation Catalyst" March 2014 - June 2014), I worked to advance the company's thought leadership and draw prospects into the sales funnel. My responsibilities included:- writing blog posts for a B2B audience of product marketers and product development managers- crafting speaking presentations and ebooks- marketing speaking engagements and conference events to the Ideas To Go subscribers,- interviewing experts such as Daniel Pink for the Ideas To Go newsletter - conducting research for Ideas To Go's upcoming book on cognitive biases Show less

Sales Enablement Specialist

• Jul 2010 - Feb 2014

As a Sales Enablement Specialist ("Innovation Process Specialist"), I focused on sales support for Ideas To Go facilitators. My responsibilities included:- scoping innovation projects based on conversations with buyers- creating proposals and presentations for sales leaders- estimating domestic and international projects - designing and executing thought leadership events at conferences

Content Strategist

• Sep 2005 - Jul 2010

I helped companies build the essential components of their online presence to get attention on the internet, show proof of their thought leadership and demonstrate their personality. My work included blog posts, email newsletter campaigns, white papers, ebooks, online publicity campaigns and helping small organizations new to online marketing get started online. I edited the Awesome Women, Play to Your Strengths and Selling to Big Companies newsletters. Currently, I'm a weekly contributor on the Personal Branding Blog, a top Career blog with over 100,000 visitors per month that is syndicated by Yahoo!, AOL, Entrepreneur Magazine, Globe And Mail and many more. Show less

Business Development Specialist

• Aug 2009 - Feb 2010

Fresh Thinker

• May 2007 - 2010

A blog about creativity, innovation and fresh ideas. A blog about creativity, innovation and fresh ideas.

Marketing Associate

• Jan 2008 - Jun 2008

ecoEnvelopes makes envelopes easy to reuse--no more origami, no baffling instructions – simply zip open, insert your response and seal just like a normal envelope. ecoEnvelopes makes envelopes easy to reuse--no more origami, no baffling instructions – simply zip open, insert your response and seal just like a normal envelope.

Lateral Thinking Trainer

• May 2006 - Jun 2008

I was a certified trainer in the Lateral Thinking techniques of Edward de Bono. I was a certified trainer in the Lateral Thinking techniques of Edward de Bono.

Onsite Event Coordinator and Digital Marketing Advisor

• Sep 2006 - Feb 2007

I traveled with innovation guru Edward de Bono to conventions and training sessions and handled onsite event coordination so that he was able to concentrate on his speech. At the same time, I advised de Bono about how to amplify his social presence and make his website work more effectively for him. I traveled with innovation guru Edward de Bono to conventions and training sessions and handled onsite event coordination so that he was able to concentrate on his speech. At the same time, I advised de Bono about how to amplify his social presence and make his website work more effectively for him.