R.Ay. Gabriella Tarida Tyasningaji
Creative Marketing Executive at Jakarta Fashion Week- Claim this Profile
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English Native or bilingual proficiency
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Korean Limited working proficiency
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Indonesian Native or bilingual proficiency
Topline Score
Bio
Credentials
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Fashion and Luxury Brand Management
Università BocconiJun, 2021- Nov, 2024 -
IELTS
British CouncilAug, 2021- Nov, 2024 -
TOEIC
YBMDec, 2019- Nov, 2024 -
Certified Student Volunteer
WWF Indonesia
Experience
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Jakarta Fashion Week
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Indonesia
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Retail Apparel and Fashion
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1 - 100 Employee
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Creative Marketing Executive
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Jan 2022 - Present
Jakarta Fashion Week is the biggest leading fashion in Indonesia and fashion platform in South East Asia. For over 15 years we are honored to unite proud Indonesian designers, local labels and brands to create an emerging show to emphasized their creation. We held many season within the year such like JFW model search, JFW Icon, LPM (Lomba Perancang Mode / Aksesori), Fashion Force, Dewi Fashion Knight and JFW. - Responsible to create a year activation plan for supporting brands on every season (adjusting the activation with brand DNA to deliver the brand's message)- Creating suitable activation for every supporting brands - Making sure the collaboration between brand/designers and models are in line with the Key Visual (working with the creative director and sales manager)- Making sure the benefit are mutual for both parties (working with the account executive)- Together with social media manager and team, we create ideation for pre event, on event, post event campaign for every episodes of JFW. - Execute social media benefit for brands and designers that matches the media value- Manage a good relation between other countries' fashion week, international brand and embassies- Assigned to business trip domestic and abroad
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Fashion Conversation & Press
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Oct 2021 - Jan 2022
Fashion Conversation was one of many seasons in Jakarta Fashion Week. It was held on post Jakarta Fashion Week- involving the international and local speakers which are designers, fashion activists, fashion institute, brand directors and fashion KOL. Through a panel discussion episodes, we brought few topics related to fashion trends, archiving fashion, the growth of e-commerce, haute couture, and so on.- Making sure the conversation script is well done, edited and ready to be read- Making sure all the speakers are match with the schedule - Collecting the resources regarding topic information, theme, speaker's biography, brand/label's background- Moderating the conversation, in this case I was assigned to moderate local brands and designers- Summing up the conversation for webtorial and social media needs- Creating digital campaign for each episodes (teamed with the social media manager)- Summing up for editing needs, and published the conversation to JFW.Tv and Jakarta Fashion Week Official YouTube channel
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PwC Indonesia
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Indonesia
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Accounting
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700 & Above Employee
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Business Development Intern
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Dec 2020 - Mar 2021
Worked under the Internal Firm Service (Talent Pool) for Business Development. PwC Indonesia is part of a global network of firms and works closely with PwC firms across both Asia Pacific and the wider global network. - Reporting to the Head of Marketing and Communication regarding my responsibility towards my divison - Managing integration of the new acquisition and it’s working framework - Guiding the launch of large-scale audit and project into B2B sectors - Establish the marketing team - Developed and conducted between parties and clients for activation purposes, such as Monthly Perfomance Check (MPC). - With my amazing team division, together build a relation between international and national companies in Indonesia who works with PwC and helping my team to assist coming up projects.
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Jakarta College
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Cinere, West Java, Indonesia
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Marketing Communications Intern
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Jan 2020 - Mar 2020
Worked in a marketing communication at a Multilanguage Institute. Jakarta College is a pioneer of English Institution in Jakarta since 1985. Jakarta College take a big role when it comes to education and the importance of language ability. Not only provide the best language program for students, Jakarta College also offer abroad program for student, international employment, training and distributing translator for institution partner. • Responsible to create innovative and strategic plans in order to reach university, schools and institute • Managed campaign, acknowledge people, and build awareness about study abroad, language program, international employment and in-house training • Distributing capable translator (English, German, Indonesian, French) to the companies • Creating campaign and acknowledge people about in-house training and the importance of multilanguage
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Antara Tiga Nama
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West Jakarta, Jakarta, Indonesia
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Digital Marketing Intern
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Dec 2018 - Jan 2019
"Antara Tiga Nama" is a company engaged in the coating of iron and steel which is then distributed to various metal companies such as automotive and property. The factory is based in the Cikarang industrial area and the management office is located in the West Jakarta, and for over decades they has been partnership with Toyota and Honda. • Responsible in collecting product knowledge to create KSP (Key Selling Point) for online selling and website presentation. • Making sure the product meet the value requirements for export and import purposes • Built and managed good relationship between global joint companies • Learning the archived product & newly product to make sure the comparison for quality development • Assist the KPI of online selling • Devise innovative growth strategies and making sure the online marketing strategy is well done.
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Education
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2019 - 2021
Kyungsung University
Bachelor of Commerce - BCom, International Business/Trade/Commerce -
2016 - 2018
Atma Jaya Catholic University of Indonesia
Undergraduate, Business Administration and Management, General
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