Account Director

• Jul 2018 - Sep 2023

Provided account leadership for multi-million dollar communications campaigns and positive public health behavior change initiatives across all touchpoints: budgeting, research, strategic planning, creative production, coalition and partnership building across state and local governments, grassroots event organization and fulfillment, media implementation and reporting. Notable clients included the California Department of Health, the Texas Health and Human Services Commission, and the… Show more Provided account leadership for multi-million dollar communications campaigns and positive public health behavior change initiatives across all touchpoints: budgeting, research, strategic planning, creative production, coalition and partnership building across state and local governments, grassroots event organization and fulfillment, media implementation and reporting. Notable clients included the California Department of Health, the Texas Health and Human Services Commission, and the Washington Department of Social and Health Services. Topic of specialization was SNAP-Ed, and all work was reported to and approved by USDA and FNS in compliance with Federal SNAP-Ed Guidelines.

Sr. Account Supervisor

• Dec 2017 - Jul 2018

Owner

• Oct 2015 - Dec 2017

As a Digital Marketing Strategist it has been my pleasure to consult with businesses, non-profit organizations and brands on achieving their goals. During this time, I served as a freelancer and an independent contractor for worthy projects and causes. As a Digital Marketing Strategist it has been my pleasure to consult with businesses, non-profit organizations and brands on achieving their goals. During this time, I served as a freelancer and an independent contractor for worthy projects and causes.

Director of Strategy

• Mar 2016 - Jun 2017

As the Director of Strategy I oversaw all client strategy as well as the operational and sales strategy for the agency itself. As Tytanium grew, I took on a more operations-based role, and worked weekly with the CEO to develop and document the best internal processes for achieving agency and client goals. During my time at Tytanium, we achieved some amazing things: - Growth: we grew revenue by more than 50% YoY - Innovation: we tackled a new service line by bringing video production… Show more As the Director of Strategy I oversaw all client strategy as well as the operational and sales strategy for the agency itself. As Tytanium grew, I took on a more operations-based role, and worked weekly with the CEO to develop and document the best internal processes for achieving agency and client goals. During my time at Tytanium, we achieved some amazing things: - Growth: we grew revenue by more than 50% YoY - Innovation: we tackled a new service line by bringing video production in-house - Client Happiness: we more than doubled the average client retention rate, YoY - Staff Development: we developed a robust intern program and got everyone on our team Inbound Certified, we also launched the Tytanium Summit, to stimulate inter-departmental learning I enjoyed the many hats I wore while working at Tytanium. Whether I was conducting deep data dives for client strategy, hosting a live webinar, creating new processes, mentoring team members about their professional goals or just rolling up my sleeves and helping with whatever was needed: every day was different, and every day was fun! Show less As the Director of Strategy I oversaw all client strategy as well as the operational and sales strategy for the agency itself. As Tytanium grew, I took on a more operations-based role, and worked weekly with the CEO to develop and document the best internal processes for achieving agency and client goals. During my time at Tytanium, we achieved some amazing things: - Growth: we grew revenue by more than 50% YoY - Innovation: we tackled a new service line by bringing video production… Show more As the Director of Strategy I oversaw all client strategy as well as the operational and sales strategy for the agency itself. As Tytanium grew, I took on a more operations-based role, and worked weekly with the CEO to develop and document the best internal processes for achieving agency and client goals. During my time at Tytanium, we achieved some amazing things: - Growth: we grew revenue by more than 50% YoY - Innovation: we tackled a new service line by bringing video production in-house - Client Happiness: we more than doubled the average client retention rate, YoY - Staff Development: we developed a robust intern program and got everyone on our team Inbound Certified, we also launched the Tytanium Summit, to stimulate inter-departmental learning I enjoyed the many hats I wore while working at Tytanium. Whether I was conducting deep data dives for client strategy, hosting a live webinar, creating new processes, mentoring team members about their professional goals or just rolling up my sleeves and helping with whatever was needed: every day was different, and every day was fun! Show less

Startup Hustle! Mentor

• Oct 2015 - Nov 2015

Startup Hustle! Is a six-week startup incubator and accelerator right here in Sacramento. I'm thrilled to be mentoring and managing the 15 awesome startup teams to help them become huge successes! Startup Hustle! Is a six-week startup incubator and accelerator right here in Sacramento. I'm thrilled to be mentoring and managing the 15 awesome startup teams to help them become huge successes!

Chief Marketing Officer

• Apr 2015 - Sep 2015

Requested is "the mobile app where you can book a table and pay with your phone at the best places in town."​ As CMO I wore many hats, as did my co-workers! Duties included digital marketing strategy, community-building, social media management, digital ad strategy, event planning and coordination and media coverage coordination. I supervised and trained interns and street team members on messaging and was on-call 24/7 to our social media community whenever they had ideas or issues to… Show more Requested is "the mobile app where you can book a table and pay with your phone at the best places in town."​ As CMO I wore many hats, as did my co-workers! Duties included digital marketing strategy, community-building, social media management, digital ad strategy, event planning and coordination and media coverage coordination. I supervised and trained interns and street team members on messaging and was on-call 24/7 to our social media community whenever they had ideas or issues to discuss. During my time at Requested we consistently increased usage by 50% month over month, an exemplary growth pattern for an emerging startup. Show less Requested is "the mobile app where you can book a table and pay with your phone at the best places in town."​ As CMO I wore many hats, as did my co-workers! Duties included digital marketing strategy, community-building, social media management, digital ad strategy, event planning and coordination and media coverage coordination. I supervised and trained interns and street team members on messaging and was on-call 24/7 to our social media community whenever they had ideas or issues to… Show more Requested is "the mobile app where you can book a table and pay with your phone at the best places in town."​ As CMO I wore many hats, as did my co-workers! Duties included digital marketing strategy, community-building, social media management, digital ad strategy, event planning and coordination and media coverage coordination. I supervised and trained interns and street team members on messaging and was on-call 24/7 to our social media community whenever they had ideas or issues to discuss. During my time at Requested we consistently increased usage by 50% month over month, an exemplary growth pattern for an emerging startup. Show less

Web Marketing Manager

• Sep 2013 - Apr 2015

The Web Marketing Manager takes the lead on all digital marketing and communication efforts for the company. Highly-focused on inbound marketing tactics, she plans the digital marketing strategy for the year, coordinates and executes multi-channel marketing efforts (email, social, mobile/text, digital ads, blogging, landing page design), measures, adapts and optimizes these efforts and, last but not least, produces lead and customer insights to constantly improve and refine the sales and… Show more The Web Marketing Manager takes the lead on all digital marketing and communication efforts for the company. Highly-focused on inbound marketing tactics, she plans the digital marketing strategy for the year, coordinates and executes multi-channel marketing efforts (email, social, mobile/text, digital ads, blogging, landing page design), measures, adapts and optimizes these efforts and, last but not least, produces lead and customer insights to constantly improve and refine the sales and customer experience. Show less The Web Marketing Manager takes the lead on all digital marketing and communication efforts for the company. Highly-focused on inbound marketing tactics, she plans the digital marketing strategy for the year, coordinates and executes multi-channel marketing efforts (email, social, mobile/text, digital ads, blogging, landing page design), measures, adapts and optimizes these efforts and, last but not least, produces lead and customer insights to constantly improve and refine the sales and… Show more The Web Marketing Manager takes the lead on all digital marketing and communication efforts for the company. Highly-focused on inbound marketing tactics, she plans the digital marketing strategy for the year, coordinates and executes multi-channel marketing efforts (email, social, mobile/text, digital ads, blogging, landing page design), measures, adapts and optimizes these efforts and, last but not least, produces lead and customer insights to constantly improve and refine the sales and customer experience. Show less

Digital Marketing Strategist

• Jun 2013 - Aug 2013

The Digital Marketing Strategist is the custodian of the analysis, insight and creativity that drives AugustineIdeas’ output across digital, social and mobile platforms. She conducts category and consumer research, distills large amounts of information into easily digestible bits, draws actionable insight out of those bits, turns that insight into a creative story and presents that story to clients, consumers and colleagues. Duties and Responsibilities Include: • Being an agency and… Show more The Digital Marketing Strategist is the custodian of the analysis, insight and creativity that drives AugustineIdeas’ output across digital, social and mobile platforms. She conducts category and consumer research, distills large amounts of information into easily digestible bits, draws actionable insight out of those bits, turns that insight into a creative story and presents that story to clients, consumers and colleagues. Duties and Responsibilities Include: • Being an agency and client resource for what is happening across the digital landscape. • Working closely with internal teams, partners, and agencies to garner consumer data and apply external research to analysis. • Providing key actionable brand/category/consumer insights and learnings to cross-functional teams to apply to marketing strategies and tactics. • Assisting in the New Business process for obtaining and on-boarding digital clients, including garnering and preparing insights, strategies and recommendations for writing proposals and RFP responses. • Promoting agency thought leadership at conferences and events (including giving keynotes and presentations) • Creating learning materials to educate clients and internal departments on digital offerings • Managing the agency’s digital brand and engagement

Social Media Specialist

• Aug 2011 - Aug 2013

There are as many job descriptions for a social media specialist as there are social media specialists! Here is the best way I can think of to describe what I do every day: •RESEARCH: Need a meme explained? I’m the girl on top of the latest trends and innovations in social media and web culture. Whenever something big happens in the social media industry, I create learning materials to educate clients and staff on what’s new so they can stay ahead of the competition. •IDEAS: I’m… Show more There are as many job descriptions for a social media specialist as there are social media specialists! Here is the best way I can think of to describe what I do every day: •RESEARCH: Need a meme explained? I’m the girl on top of the latest trends and innovations in social media and web culture. Whenever something big happens in the social media industry, I create learning materials to educate clients and staff on what’s new so they can stay ahead of the competition. •IDEAS: I’m the go-to person for brainstorming ideas for social media campaigns for current and prospective clients. I collaborate with programmers to design new apps and social media integration on client websites, I strategize with SEO experts to create content that is as searchable as it is engaging, and I work with PR departments to promote and amplify the reach of client news. •CREATION: I design the brand voice and write the copy that you see on social media brand pages, and I update them seven days a week. I optimize content based on best practices for each social network, and with client goals in mind. •ANALYSIS: I collect and organize social media data into reports (both internal and for client use) and provide analysis in order to optimize content and improve results moving forward. If current methods are not reaching client goals, I recommend new strategies and tactics when applicable. •PROMOTION/OUTREACH: In addition to writing and optimizing social media posts, I identify bloggers and other influencers on the social web to help promote brands and initiatives. I find content opportunities in memes, trends and current events and work to position brands to be as relevant and cutting-edge to their target audiences as possible.

Publicity and Outreach Coordinator/ Publicist/ Social Media Specialist

• Jan 2011 - Aug 2011

Director/ Project Manager/ Writer

• Oct 2005 - Aug 2011

• Saved City of Rocklin over $80,000 by using social media and e-mail campaigns to organize and coordinate over 10,000 hours of community service (2005-2011). • Grew attendance at Rocklin Shakespeare Festival from 200 to 1000 patrons per run by creating diverse audience engagement programs through Facebook, YouTube and Twitter (2006-2011). • Saved City of Rocklin over $80,000 by using social media and e-mail campaigns to organize and coordinate over 10,000 hours of community service (2005-2011). • Grew attendance at Rocklin Shakespeare Festival from 200 to 1000 patrons per run by creating diverse audience engagement programs through Facebook, YouTube and Twitter (2006-2011).

Student Musical Activities Administrative Assistant

• Oct 2006 - May 2008

• Improved organizational efficiency of department events by creating a production checkpoint system to streamline communication between artists and administration. • Designed promotional materials for performance groups for public viewing and publication in department newsletters. • Improved organizational efficiency of department events by creating a production checkpoint system to streamline communication between artists and administration. • Designed promotional materials for performance groups for public viewing and publication in department newsletters.

Social Manager/Event Planner

• Aug 2007 - Jan 2008

• Worked with different houses in the Cooperative Association to build community through social and service-based activities, provide outreach to prospective members and promote a positive image for the Association. • Drafted budget and planned social functions and events for house of 60 residents. • Worked with different houses in the Cooperative Association to build community through social and service-based activities, provide outreach to prospective members and promote a positive image for the Association. • Drafted budget and planned social functions and events for house of 60 residents.