Tricia Murdy
Retail Branding Specialist at Benjamin Moore & Co.- Claim this Profile
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English Native or bilingual proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Marlena Jackson
I had the pleasure of working with Tricia for a number of years at Benjamin Moore & Co. Tricia has an incredible work ethic and time efficiency. She is always well versed in any project she is involved in and was a point of contact for clarification for many on our team. She conducts herself very diplomatically when dealing with conflicts.
Glenn Kuraoka
Tricia is someone you can always count on. We have worked together for the past 7 years and I have utilized her expertise on multiple occasions. Her attitude is always positive and will go out of her way to help anyone out. She is a team player and does what is best to support her customers and the company. It has been a pleasure working with her.
Marlena Jackson
I had the pleasure of working with Tricia for a number of years at Benjamin Moore & Co. Tricia has an incredible work ethic and time efficiency. She is always well versed in any project she is involved in and was a point of contact for clarification for many on our team. She conducts herself very diplomatically when dealing with conflicts.
Glenn Kuraoka
Tricia is someone you can always count on. We have worked together for the past 7 years and I have utilized her expertise on multiple occasions. Her attitude is always positive and will go out of her way to help anyone out. She is a team player and does what is best to support her customers and the company. It has been a pleasure working with her.
Marlena Jackson
I had the pleasure of working with Tricia for a number of years at Benjamin Moore & Co. Tricia has an incredible work ethic and time efficiency. She is always well versed in any project she is involved in and was a point of contact for clarification for many on our team. She conducts herself very diplomatically when dealing with conflicts.
Glenn Kuraoka
Tricia is someone you can always count on. We have worked together for the past 7 years and I have utilized her expertise on multiple occasions. Her attitude is always positive and will go out of her way to help anyone out. She is a team player and does what is best to support her customers and the company. It has been a pleasure working with her.
Marlena Jackson
I had the pleasure of working with Tricia for a number of years at Benjamin Moore & Co. Tricia has an incredible work ethic and time efficiency. She is always well versed in any project she is involved in and was a point of contact for clarification for many on our team. She conducts herself very diplomatically when dealing with conflicts.
Glenn Kuraoka
Tricia is someone you can always count on. We have worked together for the past 7 years and I have utilized her expertise on multiple occasions. Her attitude is always positive and will go out of her way to help anyone out. She is a team player and does what is best to support her customers and the company. It has been a pleasure working with her.
Credentials
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Dale Carnegie Course
Dale Carnegie Training
Experience
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Benjamin Moore & Co.
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United States
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Manufacturing
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200 - 300 Employee
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Retail Branding Specialist
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Aug 2020 - Present
Program owner for Pick Up in Store(PUIS) – the e-commerce solution for consumersSuccessfully relaunched the US e-commerce store on benjaminmoore.com with 2,000+ retailers enrolled, including mobile friendly version.o Responsible for updating and reviewing all retailer facing documents (sell sheets, how-to’s, legal agreements and training materials)o Review of all web contento Support IT User Testing prior to site launchJust launched e-commerce store on website and mobile in CanadaResponsible for review of all incoming global retailer exterior signage renderings and ensuring they are updated to comply with Benjamin Moore brand standards.Manage relationship with approved exterior sign vendors and work with them to make sure the signs they create are to our specifications. Process all incoming completed signs, verifying they meet our standards and submitting for available funding. Manage the Benjamin Moore branded Window Masking ProgramProgram manager for additional retailer and field facing programs: Mystery Shop Program, Contractor Apparel, Locker Program, Retailer Apparel. Yearly refresh of Contractor Apparel with sales volume based allotments to approximately 300 field reps.
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Retail Programs Specialist
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May 2015 - Aug 2020
Managed multiple retailer facing Benjamin Moore Retail Development programso Retailer Loyalty Program, Contractor Apparel, Retailer Apparel, Mystery Shop, Pick Up In Store and Exterior Sign Programs.Successfully managed a very intricate multi-million dollar Retailer Loyalty program – tracking monthly and semi-annually the progress of thousands of enrolled retailers. Supporting both field and retailers throughout the year to ensure the retailers were tracking to achieve a profitable rebate based on their compliance in the program.Regularly participated in cross-functional collaborations acting as the subject-matter expert for Retail Development programs. Continuously improved retail programs based on field team and retailer feedback.Developed and maintained a wide range of retail development program materials; training documentation, legal agreements, sell-in documents and marketing materials. Provided reporting on all owned programs.Department reporting expert - Provided financial modeling, forecasting and dashboards, including data analysis and business intelligence. Tracked key metrics, identified trends for deeper analysis and advised decision makers of the business implications.Gatekeeper for all retailer exterior signage proposals and quotes ensuring they adhere to brand specifications and standards.Temporary 9 month coverage for Retail Marketing position: o Worked with Creative on retailer requests for unique marketing materials ranging from direct mails to vehicle wraps to print ads and billboards from development to delivery.o Managed retailer end tagging process for TV ads from tag request to distribution of final tagged ad.
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Mercedes-Benz USA
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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After-Sales Business Management Performance Analyst
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Oct 2010 - May 2015
Prepared revenue plans/expectations and forecasts/estimations. Coordinated, managed and updated Executive Management Briefing, Customer Service Managers’ and Executive Management Meeting presentations. Customer Pay Parts Purchases reporting, analysis and forecasting. Worked with Service & Parts Marketing and Accessories Marketing to analyze revenue and profit impact of various initiatives.Supported ASBD Leadership in establishing annual dealer objectives to enable Regions to better measure and manage dealer performance.Accessories Reporting and Reconciliations - including VPC, Net Revenue, et al.Provided reporting, forecasting and business intelligence for all after-sales areas: Customer Pay Parts Purchases, Remanufactured Parts, Wholesale, Collision, Accessories and National Accounts.Point of contact for the field and internal stakeholders for all after-sales reporting.
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Mercedes-Benz USA
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Marketing & Communications Cross-Carline Services
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May 2007 - Apr 2010
Managed working relationship with vendor on a daily basis. Ensured that customers (Dealers/Field/Customers) receive the best possible service Identified revenue opportunities through Tele Aid. Launched Marketing Initiatives to increase subscriber base - email blasts, owner's online promotions, etcSupported transition to new vendor: Led coordination with PMO office. Co-developed marketing and branding strategy for future Telematics system with MBUSA marketing, HTI and marketing agency. Ensured delivery of a first marketing strategy by year end.Managed all areas of Tele Aid Marketing.Responded to all requests from Field, Dealers, and CAC with all issues related to Tele AidManaged expos/public venues where Telematics has a presence Preparations and organization of NPSMM in March Preparations and organization of ITS World Congress in NovemberCoordinated Wired Next Fest for Telematics
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Analyst
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Jan 2007 - Apr 2010
Successfully transitioned over to a new Tele Aid service provider in November of 2009Worked on many projects within the transition such as IVR, electronic subscriber agreement, web placement, marketing, & communicationsLed coordination with PMO office for Hughes transition. Co-developed marketing and branding strategy for future Telematics system with MBUSA marketing, HTI, and marketing agency. Ensured smooth operations of the current Tele Aid service.Coordinated with vendor to address issues with service, customers, dealers, etc. Managed vendor, ensuring they resolve any issues.Addressed any issues between Mercedes & current vendor and seek resolution. Worked with vendor on a daily basis to implement & improve processes. Supported achievement of a positive profit for Tele Aid. Worked with other areas within MBUSA such as CAC, Marketing, and Digital Media. Coordinated efforts between vendor and other MBUSA areas. Developed verbiage and obtain legal approval for "hot issues." Improved Tele Aid subscription process to reduce drive-off. Increased activation of new customers. Ensured delivery of a first marketing strategy by year endTele Aid contact point for all requests from Field, Dealers, and CAC for all issues related to Tele AidManaged expos and public venues where there is a Telematics presencePrepared and organized the entire Tele Aid venue at National Parts & Service Managers Meeting in San AntonioLaunched Electronic Subscriber Agreement in collaboration with vendor. Worked with marketing to launch Search & Send at the C-Class ride and drive events. Worked with Digital Media on projects such as Search & Send Commercials, Tele Aid Digital Signage, Quick Tips for Field & Dealers etc.MBUSA lead for preparations and organization of ITS World Congress in November
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Customer Relations - Customer Assistance Representative
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Aug 2003 - May 2007
Responded to incoming customer contacts via the 800 number, internet messages & Tele aid calls.Accurately documented and updated all customer and vehicle information into FASTRACC & Tele Aid, ensuring complete documentation of customer contact, with corrections as required.When necessary, open referrals for lemon law or product liability issues. Conducted outbound telephone interviews for IBS/SES/SBS and other related surveys with the customer base, including scripted surveys.Responded to and placed orders for customer sales and technical literature requests..Answered dealer inquiries related to procedures, warranty, personal accessory & literature inventory, and order status; including research, follow-up and resolution.Received incoming customer calls for Roadside Assistance quickly; determined location, concerns and other pertinent information needed to decide the best course of action.Informed customer of Roadside options available and applicable charges if required, to ensure there are no misunderstandings of services offered.Answered customer relations calls, providing customers with prompt & accurate responses, ensuring customer satisfaction goals are met.Maintained daily communication and interaction with field/region and home office to address customer issues in a timely and satisfactory manner. Assisted CAC Learning & Performance with product training classes.
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Consumer Promotions - Customer Assistance Coordinator II
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Nov 2002 - Aug 2003
Responded to customer inquiries and place orders for The Collection catalog, as well as literature orders (technical literature, brochures, owners' manuals) by phone and mail. Maintained customer information in FASTRACC & Open Orders.Provided dealers with accurate information in regards to inventory, procedures, and orders.Fulfilled requests for sales promotions and special events.Answered general questions about European Delivery & technical vehicle information.Followed up when necessary with customers in regards to general questions and orders.Responded to Tele Aid calls, providing assistance and accurate information.Remained updated on all MBUSA products and accessories by attending training and taking online courses. Kept track of literature credits and at the end of the month provide a spreadsheet of information to several departments.Assisted in the training of new hires - maintain & update new hire books & provide telephone training
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Restaurant Manager, Waitress, Bartender
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Apr 1996 - Jan 2005
Supervised employees, prepared employee work schedules and performed various clerical duties.Greeted customers and assisted in resolving any customer complaints in a courteous and professional manner.Took inventory, prepared, placed, and received orders.Posted and made company deposits and withdrawals. Supervised employees, prepared employee work schedules and performed various clerical duties.Greeted customers and assisted in resolving any customer complaints in a courteous and professional manner.Took inventory, prepared, placed, and received orders.Posted and made company deposits and withdrawals.
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Secretary
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Sep 2001 - May 2002
Performed various secretarial and clerical duties (typed letters, filing, etc.).Catalogued books. Performed various secretarial and clerical duties (typed letters, filing, etc.).Catalogued books.
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French Connection
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United Kingdom
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Retail
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700 & Above Employee
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Sales Associate
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1999 - 2001
Assisted customers with purchases as well as resolving any problems they may have encountered. Assisted customers with purchases as well as resolving any problems they may have encountered.
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Education
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2009 - 2011
Ashford University
BA, Business Administration -
2000 - 2002
State University of New York at Albany
Psychology -
1996 - 2000
John S. Burke Catholic High School
Community
