How do you build trust from both a client and your creative team? Good question. I'd ask Robin Rooney. Creative teams love her. She is always super buttoned up, giving clear direction, complete information and good insights. Plus, sharing our passion for doing great work and fearless in showing clients why the safest, most tried-and-true approach is seldom the best. Unlike many account people, Robin has a real feel for creative. As both a partner/creative director of Clarity Coverdale Fury and a working art director, I had the pleasure of working with Robin on numerous clients and campaigns. Clients love her. Robin gains trust by understanding both the client as an individual, and the marketing problems they face. Smart, organized, experienced and personal. Clients treat Robin (and therefore, the agency) as a trusted resource and close partner. Someone who sits in their chair. Someone who's goal is to make them look good. Advertising can be fun, exciting, even rewarding. Or, sometimes it can suck. The folks you work with make all the difference. Robin is positive, fun and works harder than you do. People love her.

In my experience, an awkward tension can arise between creative teams and account teams when each group has a different goal (the creative team’s goal usually being the

How do you build trust from both a client and your creative team? Good question. I'd ask Robin Rooney. Creative teams love her. She is always super buttoned up, giving clear direction, complete information and good insights. Plus, sharing our passion for doing great work and fearless in showing clients why the safest, most tried-and-true approach is seldom the best. Unlike many account people, Robin has a real feel for creative. As both a partner/creative director of Clarity Coverdale Fury and a working art director, I had the pleasure of working with Robin on numerous clients and campaigns. Clients love her. Robin gains trust by understanding both the client as an individual, and the marketing problems they face. Smart, organized, experienced and personal. Clients treat Robin (and therefore, the agency) as a trusted resource and close partner. Someone who sits in their chair. Someone who's goal is to make them look good. Advertising can be fun, exciting, even rewarding. Or, sometimes it can suck. The folks you work with make all the difference. Robin is positive, fun and works harder than you do. People love her.

In my experience, an awkward tension can arise between creative teams and account teams when each group has a different goal (the creative team’s goal usually being the

How do you build trust from both a client and your creative team? Good question. I'd ask Robin Rooney. Creative teams love her. She is always super buttoned up, giving clear direction, complete information and good insights. Plus, sharing our passion for doing great work and fearless in showing clients why the safest, most tried-and-true approach is seldom the best. Unlike many account people, Robin has a real feel for creative. As both a partner/creative director of Clarity Coverdale Fury and a working art director, I had the pleasure of working with Robin on numerous clients and campaigns. Clients love her. Robin gains trust by understanding both the client as an individual, and the marketing problems they face. Smart, organized, experienced and personal. Clients treat Robin (and therefore, the agency) as a trusted resource and close partner. Someone who sits in their chair. Someone who's goal is to make them look good. Advertising can be fun, exciting, even rewarding. Or, sometimes it can suck. The folks you work with make all the difference. Robin is positive, fun and works harder than you do. People love her.

In my experience, an awkward tension can arise between creative teams and account teams when each group has a different goal (the creative team’s goal usually being the