Experience

OST - Open Systems Technologies, Inc.

• United States
• IT Services and IT Consulting
• 200 - 300 Employee

• Principal Strategist - Experience Design & Innovation

  • Aug 2020 - Present

  Leading digital and experience transformation by doing the hard and messy work of aligning design, technology, and culture change to deliver business value tied to value for people. - Develop IP for OST distinguishing our design-led technical approach to client challenges - Develop GTM consulting plays, playbooks and business rationale for sales and delivery execution - Assist Sales team in closing business with new and existing clients - Train organization in human-centered design and behavior design strategies - Managed M & A negotiations and transition of Azul Seven into OST - Managed the transition of Azul Seven book of business to ensure client and organizational success Results include: - Grew my client consulting engagements over 75% annually - Implemented and grew new research, behavior, and service design practices within OST - Personally brought in over $8m in revenue in 2 years Show less



Azul Seven

• United States
• Design Services
• 1 - 100 Employee

• Founder & CEO

  • Jan 2007 - Aug 2021

  Humanizing Business I was the founder and CEO of Azul Seven, a design-led innovation consultancy that helps clients deliver effective and differentiated digital products and experiences that retained customers and improved business outcomes. A Benefits Corporation based in Minneapolis, Azul Seven partnered with clients around the world to design better digital products and integrated services through systems-level thinking. Through deep collaboration with clients, we grew businesses and earned customer engagement by: - Discovering customers’ true needs & behaviors - Rapidly prototyping and testing new ideas - Launching successful differentiated products and services - Engaging employees and team to work better together - Building innovation know-how Azul Seven was acquired by OST in 2020. Show less



Helminiak & Company LLC

• Owner & Principal

  • Mar 2005 - Dec 2006

  Freelance digital strategy and consulting business. Functioned as fractional digital innovation and strategy leader. Freelance digital strategy and consulting business. Functioned as fractional digital innovation and strategy leader.



space150

• United States
• Advertising Services
• 1 - 100 Employee

• Strategic Director

  • Sep 2005 - May 2006

  Developed a strategy practice within a young, growing digital agency. Built client brands and businesses online through the strategic application of user research, business strategy, design, and development for clients across industries. Worked with sales and account teams through strategic planning, definition of business objectives and brand strategy to ensure that the goals and objectives of space150 clients were met. Developed a strategy practice within a young, growing digital agency. Built client brands and businesses online through the strategic application of user research, business strategy, design, and development for clients across industries. Worked with sales and account teams through strategic planning, definition of business objectives and brand strategy to ensure that the goals and objectives of space150 clients were met.



Larsen (a RAZR company)

• Graphic Design
• 1 - 100 Employee

• Vice President Interactive

  • 1999 - 2005

  Lead interactive group within a growing national design firm working from both our Minneapolis and San Francisco offices. Responsible for the creative concept, client management and strategic digital programs for international client base. Responsible for developing production and business processes to accomplish client goals. Collaborated with company president in the sales process and in executive management of the company. Lead interactive group within a growing national design firm working from both our Minneapolis and San Francisco offices. Responsible for the creative concept, client management and strategic digital programs for international client base. Responsible for developing production and business processes to accomplish client goals. Collaborated with company president in the sales process and in executive management of the company.



Larsen Design & Interactive

• United States
• Design

• Producer

  • 1998 - 2001

  Built client brands and businesses online through the strategic application of user research, business strategy, design, and technical development for clients across industries. Led account teams in interactive project and account strategic planning, definition of business objectives and brand strategy to ensure that the goals and objectives of Larsen clients were accomplished according to project plans. Managed and led the interactive team within Larsen to maintain profitability. Established and maintained strategic and vendor partnerships. Lead new business and proposal writing efforts. Worked with interactive team to establish, document, and maintain interactive development process. Show less