Experience

Castiron

• Software Development
• 1 - 100 Employee

• Director of Marketing

  • Feb 2023 - Present



Denver Startup Week

• United States
• Events Services

• Volunteer Assistant Marketing Chair

  • Mar 2022 - Present

  Denver, Colorado, United States



Pavilion

• United States
• Think Tanks
• 400 - 500 Employee

• Member

  • Feb 2021 - Present

  Denver, Colorado, United States Pavilion is a private, invitation-only community of sales and marketing executives at growth-focused companies.



Almanac

• United States
• Software Development
• 1 - 100 Employee

• Director of Marketing

  • Apr 2022 - Mar 2023

  • Lead growth and content marketing initiatives • Managed a team of 4 across different initiatives including content, lifecycle, social and customer development



Salesforce

• United States
• Software Development
• 700 & Above Employee

• Marketing Manager, Tableau

  • Nov 2021 - Apr 2022

  • I joined the Product Marketing team at Salesforce as part of an acquisition. • Integrated business-user-focused messaging into the extensive product portfolio



Narrative Science

• United States
• Software Development
• 1 - 100 Employee

• Director of Growth Marketing

  • Jul 2021 - Jan 2022

  Denver, Colorado, United States Narrative Science was acquired by Salesforce. • Lead growth marketing initiatives covering all website, content, messaging, demand generation, and growth strategy • Managed a team of 3 (inclusive of agencies)

• Senior Marketing Manager: Growth + Brand

  • Oct 2020 - Jul 2021

  Denver, Colorado, United States • Head of Content + Brand; lead content + messaging strategy, execution and reporting across all departments • Lead and maintain go-to-market activities from awareness through customer • Managed a team of 1

• Marketing Manager: Growth

  • Feb 2019 - Oct 2020

  Greater Chicago Area • Lead strategy and execution of Demand Generation and Digital including ABM + Awareness strategies • Monitor, track, and ensure brand consistency across all digital channels • Lead all user experience initiatives digitally • Lead communications and PR initiatives inclusive of influencer strategy

• Marketing Associate

  • Sep 2017 - Jan 2019

  Greater Chicago Area • Lead all activities across branding, events, social, marketing operations and the website • Built out marketing operations process and inbound sales lead flow • Assist in Demand Generation Strategy • Lead Content Marketing Strategy including the blog, white papers, research reports, webinars, etc. • Support Product Marketing initiatives



E*TRADE from Morgan Stanley

• Financial Services
• 700 & Above Employee

• Digital Marketing Specialist: Media, Branding & Acquisition

  • Aug 2016 - Sep 2017

  Greater Chicago Area OptionsHouse & Aperture Group, LLC was acquired by E*TRADE. • Lead and support activities associated with the media planning, buying, measurement and optimization across all media channels • Extract media insights and solutions through data in order to improve business & marketing strategies • Manage implementation and maintenance of media campaigns while tracking a 100-million-dollar media budget • Present performance-based marketing strategies and recommendations to develop… Show more OptionsHouse & Aperture Group, LLC was acquired by E*TRADE. • Lead and support activities associated with the media planning, buying, measurement and optimization across all media channels • Extract media insights and solutions through data in order to improve business & marketing strategies • Manage implementation and maintenance of media campaigns while tracking a 100-million-dollar media budget • Present performance-based marketing strategies and recommendations to develop overall business trajectory to the Director and VP of marketing • Lead productive growth of affiliate program by introducing new partners through ensuring positive ROI • Helped facilitate the launch of new brand campaign Show less



Modern Luxury

• Book and Periodical Publishing
• 300 - 400 Employee

• Senior Digital Marketing Coordinator

  • Mar 2016 - Aug 2016

  Greater Chicago Area • Maintained primary responsibilities of previous position coupled with managing the junior marketing coordinator position • Systemized and directed 300+ internal marketing projects for 12 separate markets

• Digital Marketing Coordinator

  • Apr 2014 - Mar 2016

  Chicago, IL • Coordinated, developed and executed all digital media campaigns for Modern Luxury, which included producing emails and newsletters (100+/month), digital editions (10+/month) and website advertisements (150+/month) • Actively ensured all creative units were submitted correctly and on time to satisfy daily, weekly and monthly deadlines • Managed relationships with media agencies and clients in addition to creating an organized database of all Modern Luxury’s applicable materials

• Account Coordinator

  • May 2013 - Apr 2014

  Chicago, IL • Efficiently managed accounts for 30+ sales representatives while directing the design of advertisements for 40 different magazines across 12 major metropolitan areas • Corresponded with clients to ensure their complete contentment tasked with trafficking all advertisements in an efficient and timely manner • Effectively performed under strict and moving daily, weekly and monthly deadlines while communicating these requirements to team members and clients