Experience

AVR Realty Company

• United States
• Real Estate
• 1 - 100 Employee

• Director of Property Management and Construction, Southern Division

  • Mar 2023 - Present

  Responsible for leading local AVR team and managing numerous vendors to oversee day-to-day operations of The Forum at Olympia Parkway in Selma, TX and Columbus Park Crossing in Columbus, GA. The Forum at Olympia Parkway is a dominant and complex 1.2 million square foot retail power center with over 100 retailers that is spread out over three different municipalities in the north-east San Antonio corridor. Columbus Park Crossing is a 700,000 square foot first-class entertainment, dining and shopping destination with an array of more than 45 national and local retailers and restaurants, along with an AMC IMAX theater. Show less



SITE Centers

• United States
• Real Estate
• 100 - 200 Employee

• Sr. Regional Property Manager

  • Feb 2019 - Mar 2023

  Responsible for overall management and operations of 12 retail shopping centers in Texas and Florida totaling up to 4.1 million square feet of GLA and $40 million in NOI. Responsible for overall management and operations of 12 retail shopping centers in Texas and Florida totaling up to 4.1 million square feet of GLA and $40 million in NOI.



Washington Prime Group Inc.

• Real Estate
• 500 - 600 Employee

• General Manager, Rolling Oaks Mall

  • Jan 2016 - Mar 2017

  Oversaw overall marketing, management and operations for 800,000 sq. ft. shopping center in northeast San Antonio with $4.7 million annual operating budget. Led staff of ten employees and twenty-five contract housekeeping and security staff. Oversaw overall marketing, management and operations for 800,000 sq. ft. shopping center in northeast San Antonio with $4.7 million annual operating budget. Led staff of ten employees and twenty-five contract housekeeping and security staff.



GGP

• United States
• Real Estate
• 700 & Above Employee

• Marketing Manager, The Shops at La Cantera and North Star Mall

  • Oct 2014 - Dec 2015

  Drove marketing strategies and initiatives to support business goals for two luxury shopping centers totaling over 2.5 million square feet, with over $950 million in annual sales. Created and implemented overall strategic marketing, communications, and PR plans targeting local, upper-income consumers, domestic tourists, convention attendees, and Mexican nationals for two luxury shopping centers. Developed, executed, and evaluated events and promotions to increase consumer traffic, spending, and length of visits, with highest return on investment and lowest use of marketing funds. • Coordinated advertising and collateral packages for shopping centers, including scheduling and writing copy for email and digital campaigns, on-mall messaging, media kits, external advertising, and merchant communications. • Partnered with nonprofit organizations for events and promotions, resulting in additional traffic, sales, and $750,000 in free media coverage for centers. Raised over $1.2 million for associated organizations. Show less



Simon Property Group

• United States
• Real Estate
• 700 & Above Employee

• Mall Manager and Director of Marketing and Business Development at Ingram Park Mall

  • Apr 2013 - Sep 2014

  * Director of Marketing and Business Development IV at Ingram Park Mall - December 2013 - October 2014 * Mall Manager IV at Ingram Park Mall - April 2013 - December 2013 Managed $18 million property budget, with goal of enhancing value of property, maintaining physical integrity, creating environment to enhance guest experience, and supporting tenant sales to position property for future growth. Created annual marketing budgets, and reforecasted monthly budget based on retailer dues, mandatory expenses allocation, discretionary expenses, and media expenses in order to support platform programming, company initiatives, and brand messaging. Developed and executed annual marketing plans, including strategic local events, community and business partnerships, corporate marketing objectives, and financial objective impacts. Coordinated shopping center visual merchandising, signage, and advertising programs. • Identified, created, and sold over $200,000 in revenue opportunities through strategically positioning mall, media assets, and mall programming. • Focused on driving growth of social media channels, including fan base for Facebook and Twitter, as well as increasing data collection of SMS and email subscribers for shopping center databases. • Executed national and regional strategic business programs and initiatives at field level. Show less



Washington Prime Group Inc.

• Real Estate
• 500 - 600 Employee

• General Manager

  • Jun 2008 - Aug 2011

  Developed and executed marketing and business plans for center with $65 million in annual sales, by analyzing research; evaluating market and competition; identifying business strengths, weaknesses, and opportunities; and creating strategies to improve center. Increased sales, traffic, and customer loyalty by partnering with nonprofits, community groups, and government organizations, for community-based events and programs. Led staff of 50 employees, including interviewing, hiring, conducting performance reviews, training, and development. • Achieved sales numbers averaging 2% over retail industry standards. • Managed marketing budget decreases of 20% per year by analyzing best use and utilizing new strategies. Show less



GGP

• United States
• Real Estate
• 700 & Above Employee

• Marketing Manager - Multiple Centers

  • May 2003 - Jun 2007

  Marketing Manager - Provo Towne Centre - Jan 2006 to June 2007 Marketing Manager - Grand Teton Mall & Pine Ridge Mall - Jan 2005 to Jan 2006 Marketing Coordinator - Pine Ridge Mall - Jan 2004 to Jan 2005 Marketing Assistant - Newgate Mall - May 2003 to Jan 2004 Coordinated annual marketing efforts for over 2.5 million square feet of retail, entertainment, dining, and service tenants. Shopping centers varied in size from 500,000 square feet to over 800,000 square feet, with annual sales ranging from $60 million to over $175 million. Managed advertising plan, including design of internal and external ads, external media buys, newsletters, press releases, and emails. Analyzed market situation and demographics upon promotion to new centers in order to update marketing plans and better promote strengths of business, identify available opportunities, and detail tactics needed to increase sales, traffic, and market share. Partnered with nonprofits, community groups, and government organizations for community-based events and programs to support commitment to communities served. Resulted in increased sales, traffic, and customer loyalty to business for giving back. • Increased annual sales average of 4.6% and annual customer traffic counts average of 5% at each center. • Recognized for achieving 10.9% sales increase, a top-three increase within the company. • Exceeded sponsorship and advertising revenue goals by 55% through development of relationships with businesses and organizations, and secured over $200,000 in revenue versus $134,000 in combined annual goals. • Received corporate award for shopping center with best community impact, out of 118 shopping centers. Show less



Celebrating Our Diversity

• Ogden, UT

• Publicity Director - College Internship

  • Jan 2002 - Jul 2002

  • Created and implemented media and promotional plan for “Taste of Ogden” event presented by the Celebrating Our Diversity organization to promote the diversity of the Ogden City Community, resulting in 4,500 participants. • Established effective relationships with sponsors and media partners, resulting in zero out of pocket costs for over $2,000 in advertising. • Designed and distributed publicity posters and flyers, created copy for print advertisements, press release and PSA’s. • Created and implemented media and promotional plan for “Taste of Ogden” event presented by the Celebrating Our Diversity organization to promote the diversity of the Ogden City Community, resulting in 4,500 participants. • Established effective relationships with sponsors and media partners, resulting in zero out of pocket costs for over $2,000 in advertising. • Designed and distributed publicity posters and flyers, created copy for print advertisements, press release and PSA’s.