Shirley Li
Group Market Researcher at Activate Learning- Claim this Profile
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Bio
Experience
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Activate Learning
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United Kingdom
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Education Administration Programs
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700 & Above Employee
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Group Market Researcher
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Apr 2020 - Present
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Opus Energy
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United Kingdom
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Utilities
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200 - 300 Employee
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Market Researcher
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Sep 2017 - Nov 2019
- Set up a customer experience and satisfaction programme, including NPS tracking and deep-dive satisfaction surveys. - Implemented Qualtrics as the business’s research platform. - Led research for brand and content teams including a brand tracker. - Set up a customer experience and satisfaction programme, including NPS tracking and deep-dive satisfaction surveys. - Implemented Qualtrics as the business’s research platform. - Led research for brand and content teams including a brand tracker.
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Oxford University Press
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United Kingdom
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Book and Periodical Publishing
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700 & Above Employee
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Assistant Market Research Manager - ELT (interim)
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Oct 2016 - Jul 2017
- Planned and delivered global market research projects for the ELT (English Language Teaching) Division including the Adult and Business ELT markets. - Planned and delivered global market research projects for the ELT (English Language Teaching) Division including the Adult and Business ELT markets.
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Pearson
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United Kingdom
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Education
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700 & Above Employee
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Market Research Manager - UK Schools Publishing and Qualifications
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May 2007 - Apr 2016
- Internal research consultant: provided training and advice on best practice and methodologies. - Successfully delivered numerous quantitative and qualitative projects on time and to budget. - Scoped and successfully launched Pearson's online education research panel, the Pearson Research Community. - Internal research consultant: provided training and advice on best practice and methodologies. - Successfully delivered numerous quantitative and qualitative projects on time and to budget. - Scoped and successfully launched Pearson's online education research panel, the Pearson Research Community.
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Harcourt Education (a Reed Elsevier company)
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Oxford, United Kingdom
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Market Research Manager - UK Schools and FE Colleges Publishing
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Jul 2002 - May 2007
- Successfully delivered numerous quantitative and qualitative research projects to inform publishing plans and strategies. - Successfully delivered numerous quantitative and qualitative research projects to inform publishing plans and strategies.
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Orange
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France
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Telecommunications
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700 & Above Employee
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Market Research Executive (interim)
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Jan 2002 - Jun 2002
- Project managed research projects; advised on project design and methodology; managed stakeholders and external agency partners. - Project managed research projects; advised on project design and methodology; managed stakeholders and external agency partners.
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Polaroid
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Netherlands
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Photography
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300 - 400 Employee
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Market Research Analyst
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Jul 2000 - Dec 2001
- Analysed GfK retail audit datasets, presented analysis of sell-through data trends for films and cameras to senior managers. - Analysed and reported on the competitor landscape including products and market strategy. - Analysed GfK retail audit datasets, presented analysis of sell-through data trends for films and cameras to senior managers. - Analysed and reported on the competitor landscape including products and market strategy.
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Research Analyst
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Jun 1996 - Jul 2000
- Researched, wrote and presented reports on strategy, product and competitor activities in technology markets for clients including Philips and 3M. - Researched, wrote and presented reports on strategy, product and competitor activities in technology markets for clients including Philips and 3M.
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Education
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Durham University
BA (Hons), Chinese Studies