Shirley Li

Group Market Researcher at Activate Learning
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English -
  • Mandarin -
  • French -
  • German -

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Experience

    • United Kingdom
    • Education Administration Programs
    • 700 & Above Employee
    • Group Market Researcher
      • Apr 2020 - Present

    • United Kingdom
    • Utilities
    • 200 - 300 Employee
    • Market Researcher
      • Sep 2017 - Nov 2019

      - Set up a customer experience and satisfaction programme, including NPS tracking and deep-dive satisfaction surveys. - Implemented Qualtrics as the business’s research platform. - Led research for brand and content teams including a brand tracker. - Set up a customer experience and satisfaction programme, including NPS tracking and deep-dive satisfaction surveys. - Implemented Qualtrics as the business’s research platform. - Led research for brand and content teams including a brand tracker.

    • United Kingdom
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Assistant Market Research Manager - ELT (interim)
      • Oct 2016 - Jul 2017

      - Planned and delivered global market research projects for the ELT (English Language Teaching) Division including the Adult and Business ELT markets. - Planned and delivered global market research projects for the ELT (English Language Teaching) Division including the Adult and Business ELT markets.

    • United Kingdom
    • Education
    • 700 & Above Employee
    • Market Research Manager - UK Schools Publishing and Qualifications
      • May 2007 - Apr 2016

      - Internal research consultant: provided training and advice on best practice and methodologies. - Successfully delivered numerous quantitative and qualitative projects on time and to budget. - Scoped and successfully launched Pearson's online education research panel, the Pearson Research Community. - Internal research consultant: provided training and advice on best practice and methodologies. - Successfully delivered numerous quantitative and qualitative projects on time and to budget. - Scoped and successfully launched Pearson's online education research panel, the Pearson Research Community.

    • Market Research Manager - UK Schools and FE Colleges Publishing
      • Jul 2002 - May 2007

      - Successfully delivered numerous quantitative and qualitative research projects to inform publishing plans and strategies. - Successfully delivered numerous quantitative and qualitative research projects to inform publishing plans and strategies.

    • France
    • Telecommunications
    • 700 & Above Employee
    • Market Research Executive (interim)
      • Jan 2002 - Jun 2002

      - Project managed research projects; advised on project design and methodology; managed stakeholders and external agency partners. - Project managed research projects; advised on project design and methodology; managed stakeholders and external agency partners.

    • Netherlands
    • Photography
    • 300 - 400 Employee
    • Market Research Analyst
      • Jul 2000 - Dec 2001

      - Analysed GfK retail audit datasets, presented analysis of sell-through data trends for films and cameras to senior managers. - Analysed and reported on the competitor landscape including products and market strategy. - Analysed GfK retail audit datasets, presented analysis of sell-through data trends for films and cameras to senior managers. - Analysed and reported on the competitor landscape including products and market strategy.

    • Research Analyst
      • Jun 1996 - Jul 2000

      - Researched, wrote and presented reports on strategy, product and competitor activities in technology markets for clients including Philips and 3M. - Researched, wrote and presented reports on strategy, product and competitor activities in technology markets for clients including Philips and 3M.

Education

  • Durham University
    BA (Hons), Chinese Studies
    1990 - 1994

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