Convenor & Instructor Post Baccalaureate Global Hospitality and Tourism Management

• Aug 2018 - Present

Instructor - School of Tourism Management

• Jan 2018 - Aug 2018

Instructor at the School of Tourism Management. Focused in the areas of Hotel Operations, Tourism Marketing and Applied Project Management. Applied Project Management:- Client projects included: - GranFondo International Marketing Campaigns - Restaurant Marketing Plan - Digital Marketing Campaigns for a resort and mountain bike association - Operations Management for a Tour Company - Airline HR Training ManualsHospitality Marketing:- Channel Management and understanding the hospitality distribution networks - Google Analytics to increase salesHotel Operations:- Revenue Management- Hotel Analytics including Star reports- Hotel Simulation- Trends in technology and hotel operations- Sales and Marketing Show less

Instructor

• Sep 2017 - Dec 2017

Entrepreneurship course providing students with analytical frameworks for entrepreneurship self-assessment and developing a business strategy. Special attention is given to the practices followed and problems encountered in the hospitality industry. Topics include: entrepreneurship self-assessment and career preparation, product-market strategies, the evaluation of business opportunities that are relevant to start-up and growth, franchising, and acquisitions. Entrepreneurship course providing students with analytical frameworks for entrepreneurship self-assessment and developing a business strategy. Special attention is given to the practices followed and problems encountered in the hospitality industry. Topics include: entrepreneurship self-assessment and career preparation, product-market strategies, the evaluation of business opportunities that are relevant to start-up and growth, franchising, and acquisitions.

Director of Business Development

• Aug 2017 - Dec 2017

Key Account Manager- Meetings and Incentive market

• Jul 2015 - Feb 2017

Managed a portfolio of groups, meetings and incentive accounts across North America.- Established key partnerships and strategic pricing options to grow market share for IHG- Create robust marketing strategies to ensure IHG is always top of mind. - Provide insight and industry intelligence for our partners

Key Account Director BTA

• May 2014 - Jul 2015

Manage the Business Travel Agencies for point of sale Canada for IHG. • Marketing strategies to create tailored solutions which deliver brand share growth for IHG.• Drive demand generation by managing and developing client accounts to maximize market share and revenues through total account management.• Strong client management, problem solving, effective communication, negotiation and organization skills• Participate in trade-shows and presentations to educate and create a strong understanding of our brands.• Continually analyze and assess data to ensure we are on top of any downward trends that may be happening in specific markets. Show less

Regional Sales Director- Western Canada

• Apr 2010 - May 2014

Provide hands-on sales delivery to all IHG brands Director of Sales and General Managers in both franchised and company managed hotels. Work with 60+ hotels in Western Canada to grow existing account’s business, and target new accounts for the property or region. Develop strategy and objectives for hotels around accounts opportunities in the assigned geographical region to drive measurable, incremental revenue. Provide coaching and mentoring of the sales team as a part of the hands-on sales deliver as it relates to the top account opportunities. Identify new business opportunities for IHG hotels in Canada from assigned Geographical region and disseminate leads accordingly (hotel or national level). Liaise actively with Americas Sales and HPS representatives to ensure that all sales activities are carried out in a coordinated fashion. Show less

Director of Sales and Marketing

• Mar 2006 - Apr 2010

Responsible for managing the sales and marketing team for 2 resort properties in Banff. Launched a new website for both properties. Branded the restaurant. • Led the Sales and Marketing department to 4 very successful years exceeding all targets and goals. • Branded one of the properties a Delta. • Managed the marketing mix and distribution channels to successfully maximize revenues for each property. • Key systems analyst for the property management system (Opera and Micros), online reservation system, website and online distribution channels • Prepares and administers the hotel's marketing plan and budget to achieve the rooms revenue goals * On the task force to install the new PMS Opera system. Show less

Director of Sales Delta Banff

• Mar 2006 - Apr 2010

Was part of the executive team that re-branded the property a Delta. Handled all the group tour market as well as groups and meetings. Managed the reservations and sales team. Consistently hit all metrics year over year. • Develops and implements revenue management tactics to ensure maximum revenues/yields are achieved for each department • Participates in trade-shows, conventions and promotional events within the hotel and trade related organizations • Provides overall direction, leadership, training and development to the Sales, Conference Services, Revenue and Reservations teams • Works with corporate marketing team to define key strategies for resort marketing Show less

General Manager

• Sep 2005 - Mar 2006

• Select, train and develop 50 plus team members • Generated end of month profit and loss statements • Maintained inventory for housekeeping, kitchen, restaurant and spa • Managed the fine dining restaurant- planned and organized weddings, corporate and group functions ranging in size of 10 people to 250 people • Forecast occupancy for the resort and applied revenue management techniques • Implemented new marketing strategies for the resort in order to increase RevPar • Managed a new strata development of 30 bungalows and land packages Show less

Associate Director of Sales and Marketing

• Apr 2002 - Aug 2004

• Led a team of 8 in group sales Key markets included Association and Government Sales Manager • Contract negotiation and revenue management • Seeking and maintaining a specific client base • Marketing and networking for the hotel via trade shows and online • Project manager for the creation and design of the website as well as launching the new Opera PMS system • Group sales for 344 room property with 17,000 square feet of meeting space • Led a team of 8 in group sales Key markets included Association and Government Sales Manager • Contract negotiation and revenue management • Seeking and maintaining a specific client base • Marketing and networking for the hotel via trade shows and online • Project manager for the creation and design of the website as well as launching the new Opera PMS system • Group sales for 344 room property with 17,000 square feet of meeting space

Trip Coordinator

• Sep 2001 - Feb 2002

Assisted in planning high end fishing trips into Princess Royal Island. Completed the planning process from start to finish for clients. Worked on marketing and brochures for the 5 star floating fishing lodge. Assisted in planning high end fishing trips into Princess Royal Island. Completed the planning process from start to finish for clients. Worked on marketing and brochures for the 5 star floating fishing lodge.