Vice President Marketing Communications

• Apr 2023 - Present

► Overseeing the national growth, brand management, messaging strategy, and retention measures of a rapidly growing national healthcare company.

Senior Director Of Marketing & Communications

• Jan 2022 - Apr 2023

► Strategized and built the foundational elements for a successful, aggressive lead-generation marketing plan.

Director Of Communications

• May 2019 - Jan 2022

Led the rebranding of HealthCare Partners Nevada after being acquired by Intermountain Healthcare in 2019, working with company stakeholders from two divergent cultures and leadership styles. Instrumental in creating a new image for the company and entry into the southern Nevada marketplace in two months that would have typically taken six months to initiate. ► Leveraged relationships with journalists and media to feature a positive healthcare-related story in southern NV that heralded… Show more Led the rebranding of HealthCare Partners Nevada after being acquired by Intermountain Healthcare in 2019, working with company stakeholders from two divergent cultures and leadership styles. Instrumental in creating a new image for the company and entry into the southern Nevada marketplace in two months that would have typically taken six months to initiate. ► Leveraged relationships with journalists and media to feature a positive healthcare-related story in southern NV that heralded Intermountain's entry into market a game-changer. ► Led a successful rebrand digital campaign with click-through rates and organic search performance well over expected levels during the first seven weeks. Show less Led the rebranding of HealthCare Partners Nevada after being acquired by Intermountain Healthcare in 2019, working with company stakeholders from two divergent cultures and leadership styles. Instrumental in creating a new image for the company and entry into the southern Nevada marketplace in two months that would have typically taken six months to initiate. ► Leveraged relationships with journalists and media to feature a positive healthcare-related story in southern NV that heralded… Show more Led the rebranding of HealthCare Partners Nevada after being acquired by Intermountain Healthcare in 2019, working with company stakeholders from two divergent cultures and leadership styles. Instrumental in creating a new image for the company and entry into the southern Nevada marketplace in two months that would have typically taken six months to initiate. ► Leveraged relationships with journalists and media to feature a positive healthcare-related story in southern NV that heralded Intermountain's entry into market a game-changer. ► Led a successful rebrand digital campaign with click-through rates and organic search performance well over expected levels during the first seven weeks. Show less

Marketing And Public Relations

• 2018 - 2019

Helped the Agency build its client base and elevated services offered to accounts; managed high-profile clients. Guided clients to secure high-profile speaking engagements that helped elevate their public profile. Assisted the team navigate interviews with mainstream and popular broadcast and print/digital news outlets, e.g., CNBC, Fast Company and the NY Times. ► Improved the firm’s image which led to acquiring five new clients and an increase in the firm’s revenues, with many clients… Show more Helped the Agency build its client base and elevated services offered to accounts; managed high-profile clients. Guided clients to secure high-profile speaking engagements that helped elevate their public profile. Assisted the team navigate interviews with mainstream and popular broadcast and print/digital news outlets, e.g., CNBC, Fast Company and the NY Times. ► Improved the firm’s image which led to acquiring five new clients and an increase in the firm’s revenues, with many clients reporting having their best earning years while representing them. ► Developed a strategic social media/digital plan to help elevate the agency’s online presence and public perception of a small firm, noting a knack for hiring talented professionals with a strong business acumen. Show less Helped the Agency build its client base and elevated services offered to accounts; managed high-profile clients. Guided clients to secure high-profile speaking engagements that helped elevate their public profile. Assisted the team navigate interviews with mainstream and popular broadcast and print/digital news outlets, e.g., CNBC, Fast Company and the NY Times. ► Improved the firm’s image which led to acquiring five new clients and an increase in the firm’s revenues, with many clients… Show more Helped the Agency build its client base and elevated services offered to accounts; managed high-profile clients. Guided clients to secure high-profile speaking engagements that helped elevate their public profile. Assisted the team navigate interviews with mainstream and popular broadcast and print/digital news outlets, e.g., CNBC, Fast Company and the NY Times. ► Improved the firm’s image which led to acquiring five new clients and an increase in the firm’s revenues, with many clients reporting having their best earning years while representing them. ► Developed a strategic social media/digital plan to help elevate the agency’s online presence and public perception of a small firm, noting a knack for hiring talented professionals with a strong business acumen. Show less

Director Of Communications

• Oct 2017 - Dec 2018

Directed the messaging of an Association representing 18k educators at the fifth-largest school district in the nation. Solidified brand architecture and implemented a graphics standards manual for brand style and consistency. Enhanced and set a writing style for all communication deliverables, executed a new dynamic newsletter, and made social media channels more engaging and refined with quality content. Executed mobile and email campaigns further incentivizing members to take action as… Show more Directed the messaging of an Association representing 18k educators at the fifth-largest school district in the nation. Solidified brand architecture and implemented a graphics standards manual for brand style and consistency. Enhanced and set a writing style for all communication deliverables, executed a new dynamic newsletter, and made social media channels more engaging and refined with quality content. Executed mobile and email campaigns further incentivizing members to take action as needed. Managed an external agency and a consultant. ► Led the organization through disaffiliation from the state and national union, thereby reducing teacher’s dues by over $300/year, and saving over $4M in revenue annually for the Association. ► Served as the lead spokesperson for endorsement during the gubernatorial campaign of the winning candidate. Show less Directed the messaging of an Association representing 18k educators at the fifth-largest school district in the nation. Solidified brand architecture and implemented a graphics standards manual for brand style and consistency. Enhanced and set a writing style for all communication deliverables, executed a new dynamic newsletter, and made social media channels more engaging and refined with quality content. Executed mobile and email campaigns further incentivizing members to take action as… Show more Directed the messaging of an Association representing 18k educators at the fifth-largest school district in the nation. Solidified brand architecture and implemented a graphics standards manual for brand style and consistency. Enhanced and set a writing style for all communication deliverables, executed a new dynamic newsletter, and made social media channels more engaging and refined with quality content. Executed mobile and email campaigns further incentivizing members to take action as needed. Managed an external agency and a consultant. ► Led the organization through disaffiliation from the state and national union, thereby reducing teacher’s dues by over $300/year, and saving over $4M in revenue annually for the Association. ► Served as the lead spokesperson for endorsement during the gubernatorial campaign of the winning candidate. Show less

Head Of Marketing Communications

• Jul 2013 - Sep 2017

Served as Department team leader, directing and overseeing all marketing, communications, and public relations projects and deliverables for the government division of Chugach, representing approximately 12 different companies and four different lines of business services. Strategized & marketed for B2B and B2G. ► Designed annual marketing plans to assist with meeting revenue goals and organized and executed cohesive communications external and internal audiences to accomplish messaging… Show more Served as Department team leader, directing and overseeing all marketing, communications, and public relations projects and deliverables for the government division of Chugach, representing approximately 12 different companies and four different lines of business services. Strategized & marketed for B2B and B2G. ► Designed annual marketing plans to assist with meeting revenue goals and organized and executed cohesive communications external and internal audiences to accomplish messaging goals. ► Supported the CGS President in executing communication strategies to achieve corporate strategic goals and vision with internal/external stakeholders. ► Served as lead spokesperson for crisis communications, strategizing and drafting messaging points for media releases.

Market Researcher/Developer

• Mar 2010 - Jul 2013

Led the modernization of marketing and communications function for a billion-dollar corporation that successfully operated on government contracts, and represented as key spokesperson at industry events, tradeshows, and with potential customers both domestic and international. ► Designed a content marketing plan to modernize the company’s digital approach; built social media channels and collateral to represent all 12 government subsidiaries the company acquired as part of its… Show more Led the modernization of marketing and communications function for a billion-dollar corporation that successfully operated on government contracts, and represented as key spokesperson at industry events, tradeshows, and with potential customers both domestic and international. ► Designed a content marketing plan to modernize the company’s digital approach; built social media channels and collateral to represent all 12 government subsidiaries the company acquired as part of its portfolio. ► Navigated a number of crises and managed communications to preserve the company’s reputation. ► Collaborated with Business Development Managers to obtain and maintain relationships with key customers.

Account Manager

• 2007 - 2010

Managed and served clients’ marketing and communications needs from a variety of industries, including tourism, construction, resource development, transportation, and retail. Oversaw multi-platform advertising campaigns. ► Strategized, supervised and planned social media, collateral, website, TV and radio campaigns. ► Reviewed, coded and approved clients monthly billing ensuring all projects stay on budget. ► Created campaign and project estimates customized to each client's scope… Show more Managed and served clients’ marketing and communications needs from a variety of industries, including tourism, construction, resource development, transportation, and retail. Oversaw multi-platform advertising campaigns. ► Strategized, supervised and planned social media, collateral, website, TV and radio campaigns. ► Reviewed, coded and approved clients monthly billing ensuring all projects stay on budget. ► Created campaign and project estimates customized to each client's scope of work per project. ► Collected facts and composed draft outlines of advertising copy based on campaign goals. ► Organized press conferences with successful media interest. Developed crisis communications strategies and plans with clients. ► Assisted and implemented re-branding efforts for clients and the firm. Show less Managed and served clients’ marketing and communications needs from a variety of industries, including tourism, construction, resource development, transportation, and retail. Oversaw multi-platform advertising campaigns. ► Strategized, supervised and planned social media, collateral, website, TV and radio campaigns. ► Reviewed, coded and approved clients monthly billing ensuring all projects stay on budget. ► Created campaign and project estimates customized to each client's scope… Show more Managed and served clients’ marketing and communications needs from a variety of industries, including tourism, construction, resource development, transportation, and retail. Oversaw multi-platform advertising campaigns. ► Strategized, supervised and planned social media, collateral, website, TV and radio campaigns. ► Reviewed, coded and approved clients monthly billing ensuring all projects stay on budget. ► Created campaign and project estimates customized to each client's scope of work per project. ► Collected facts and composed draft outlines of advertising copy based on campaign goals. ► Organized press conferences with successful media interest. Developed crisis communications strategies and plans with clients. ► Assisted and implemented re-branding efforts for clients and the firm. Show less

Admissions Coordinator

• Sep 2005 - Aug 2007

Developed relationships with clients and feeder schools to increase overall enrollment. Planned, scheduled, coordinated and executed all PR and admission enrollment events. Assisted with student evaluation assessments to ensure proper placement. Developed relationships with clients and feeder schools to increase overall enrollment. Planned, scheduled, coordinated and executed all PR and admission enrollment events. Assisted with student evaluation assessments to ensure proper placement.

Marketing Intern

• Sep 2001 - May 2002