Susan Costley
Director of Marketing at Smith Anderson- Claim this Profile
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Bio
Lauren Booth
I am so grateful to have worked with Susan at Smith Anderson. Susan is an exceptional leader and mentor and I am forever thankful for the skills she taught me while at the Firm. She encompasses many skills including leadership, team management, dedication, internal/external communication, and marketing, among others. While at Smith Anderson, I truly enjoyed working with her and being a part of the marketing team. Susan led the marketing efforts that produced positive results for the Firm. I strongly recommend Susan as a director of marketing and boss.
Matthew Eisley
Smith Anderson is known for making excellent hires. Among the best hires on our non-lawyer staff is Susan Costley, our Director of Marketing and Client Development. The firm made a savvy strategic move in bring in someone with Susan’s ability, experience, and expertise as a marketing director at law and accounting firms. That depth of experience shows in Susan’s work in a multitude of ways: her highly professional approach, her assimilation of the firm’s culture, her relationships with its leaders, her effective setting of priorities, her assembling a top-flight staff, her motivational skills, and the execution of her highly-organized plan to overhaul the way Smith Anderson markets itself and attracts new business. In those ways and others, Susan is every bit as capable in her realm as our best lawyers are in theirs. She has raised our marketing game dramatically, which will pay great dividends for the firm going forward.
Lauren Booth
I am so grateful to have worked with Susan at Smith Anderson. Susan is an exceptional leader and mentor and I am forever thankful for the skills she taught me while at the Firm. She encompasses many skills including leadership, team management, dedication, internal/external communication, and marketing, among others. While at Smith Anderson, I truly enjoyed working with her and being a part of the marketing team. Susan led the marketing efforts that produced positive results for the Firm. I strongly recommend Susan as a director of marketing and boss.
Matthew Eisley
Smith Anderson is known for making excellent hires. Among the best hires on our non-lawyer staff is Susan Costley, our Director of Marketing and Client Development. The firm made a savvy strategic move in bring in someone with Susan’s ability, experience, and expertise as a marketing director at law and accounting firms. That depth of experience shows in Susan’s work in a multitude of ways: her highly professional approach, her assimilation of the firm’s culture, her relationships with its leaders, her effective setting of priorities, her assembling a top-flight staff, her motivational skills, and the execution of her highly-organized plan to overhaul the way Smith Anderson markets itself and attracts new business. In those ways and others, Susan is every bit as capable in her realm as our best lawyers are in theirs. She has raised our marketing game dramatically, which will pay great dividends for the firm going forward.
Lauren Booth
I am so grateful to have worked with Susan at Smith Anderson. Susan is an exceptional leader and mentor and I am forever thankful for the skills she taught me while at the Firm. She encompasses many skills including leadership, team management, dedication, internal/external communication, and marketing, among others. While at Smith Anderson, I truly enjoyed working with her and being a part of the marketing team. Susan led the marketing efforts that produced positive results for the Firm. I strongly recommend Susan as a director of marketing and boss.
Matthew Eisley
Smith Anderson is known for making excellent hires. Among the best hires on our non-lawyer staff is Susan Costley, our Director of Marketing and Client Development. The firm made a savvy strategic move in bring in someone with Susan’s ability, experience, and expertise as a marketing director at law and accounting firms. That depth of experience shows in Susan’s work in a multitude of ways: her highly professional approach, her assimilation of the firm’s culture, her relationships with its leaders, her effective setting of priorities, her assembling a top-flight staff, her motivational skills, and the execution of her highly-organized plan to overhaul the way Smith Anderson markets itself and attracts new business. In those ways and others, Susan is every bit as capable in her realm as our best lawyers are in theirs. She has raised our marketing game dramatically, which will pay great dividends for the firm going forward.
Lauren Booth
I am so grateful to have worked with Susan at Smith Anderson. Susan is an exceptional leader and mentor and I am forever thankful for the skills she taught me while at the Firm. She encompasses many skills including leadership, team management, dedication, internal/external communication, and marketing, among others. While at Smith Anderson, I truly enjoyed working with her and being a part of the marketing team. Susan led the marketing efforts that produced positive results for the Firm. I strongly recommend Susan as a director of marketing and boss.
Matthew Eisley
Smith Anderson is known for making excellent hires. Among the best hires on our non-lawyer staff is Susan Costley, our Director of Marketing and Client Development. The firm made a savvy strategic move in bring in someone with Susan’s ability, experience, and expertise as a marketing director at law and accounting firms. That depth of experience shows in Susan’s work in a multitude of ways: her highly professional approach, her assimilation of the firm’s culture, her relationships with its leaders, her effective setting of priorities, her assembling a top-flight staff, her motivational skills, and the execution of her highly-organized plan to overhaul the way Smith Anderson markets itself and attracts new business. In those ways and others, Susan is every bit as capable in her realm as our best lawyers are in theirs. She has raised our marketing game dramatically, which will pay great dividends for the firm going forward.
Experience
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Smith Anderson
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United States
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Law Practice
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200 - 300 Employee
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Director of Marketing
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Aug 2011 - Present
https://www.smithlaw.com/professionals-Susan-Costley Responsible for incepting and implementing the Firm’s overall marketing strategy. Includes guiding the marketing and business development efforts of teams, practices, industry and specialty groups, as well as individual attorneys. Strategic Planning, Creation Implementation and Oversight of all Firm Marketing and Business Development Programming and Activities, including: - Marketing/Business Development Plans (for the firm, practices and individual lawyers) - Business Development Training and Education - Community Involvement (e.g., sponsorships, donations, etc.) - Advertising - PR/Media Relations - Internal/External Communications - Credentialing - Collateral/Material - Social Media Programming - Budgeting/Financial Management - Staff Management - Software Selection
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Godfrey & Kahn
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United States
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Law Practice
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300 - 400 Employee
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Director of Marketing
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Nov 2008 - Aug 2011
Responsible for the Firm’s overall marketing strategy and guiding the marketing efforts of practice, industry and specialty groups, offices and individual attorneys. Also oversees the Firm’s public and client relations, marketing communications, marketing training and internal communications efforts. Responsible for the Firm’s overall marketing strategy and guiding the marketing efforts of practice, industry and specialty groups, offices and individual attorneys. Also oversees the Firm’s public and client relations, marketing communications, marketing training and internal communications efforts.
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Baker Tilly US
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United States
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Accounting
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700 & Above Employee
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Regional Marketing Manager
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Aug 2001 - Nov 2008
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SVA | A Professional Services Company
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United States
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Financial Services
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200 - 300 Employee
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Marketing Coordinator
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Apr 1999 - Aug 2000
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Marketing Coordinator
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Mar 1999 - Feb 2000
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Executive Director
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Aug 1995 - Jan 1999
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Education
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1991 - 1995
Rockford University
Bachelors of Science, Business Administration, Marketing and English -
1994 - 1994
Regent's College - London
International Marketing
Community
