Experience

Lume Wellness

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Social Media Marketing Specialist

  • Oct 2023 - Present

  Chicago, Illinois, United States



Self-employed

• Creative Writer

  • Dec 2016 - Present

  • Authored and illustrated the graphic memoir THE WAY SHE FEELS: MY LIFE ON THE BORDERLINE IN PICTURES AND PIECES (Tin House Books, 2021), a Book Riot Best Book of the Year, 2022 Lambda Literary Award Finalist, and 2022 Heartland Bookseller Award Finalist. • Utilized exceptional writing, editing, and proofreading skills to produce works published by notable outlets such as TIME magazine and The Guardian. • Showcased work via launch events, readings, podcast and event appearances, and… Show more • Authored and illustrated the graphic memoir THE WAY SHE FEELS: MY LIFE ON THE BORDERLINE IN PICTURES AND PIECES (Tin House Books, 2021), a Book Riot Best Book of the Year, 2022 Lambda Literary Award Finalist, and 2022 Heartland Bookseller Award Finalist. • Utilized exceptional writing, editing, and proofreading skills to produce works published by notable outlets such as TIME magazine and The Guardian. • Showcased work via launch events, readings, podcast and event appearances, and interviews to promote publications and build audience loyalty. • Developed social media calendar and produced original, creative content to generate interest for new and upcoming projects and publications.

• Designer & Digital Illustrator

  • Dec 2018 - Present

  • Illustrated works featured by outlets such as TIME magazine, The Guardian, The Rumpus, and Belletrist. • Developed illustrations for modular home workout program The ABCs of Fitness, utilized in marketing communications, social media outreach, program videos, and other digital media. • Scouted by Spruce Books/Penguin Random House to illustrate Yay All Day: Good News Journal, published in August 2021. • Created illustrations to accompany each of the 11-tracks on singer-songwriter… Show more • Illustrated works featured by outlets such as TIME magazine, The Guardian, The Rumpus, and Belletrist. • Developed illustrations for modular home workout program The ABCs of Fitness, utilized in marketing communications, social media outreach, program videos, and other digital media. • Scouted by Spruce Books/Penguin Random House to illustrate Yay All Day: Good News Journal, published in August 2021. • Created illustrations to accompany each of the 11-tracks on singer-songwriter Emily Ann Peterson’s EP, Something’s Gotta Give, and illustrated album artwork for single, Dr. Ford.



Freelance

• Creative Copywriter

  • Jan 2014 - Present

  • Wrote voice-driven marketing copy for influential clients such as sustainable clothing brand Summersalt and Dart Container’s SOLO Cup brand. • Implemented targeted SEO strategy into marketing communications and website copy for clients of Directive Consulting to improve positioning & drive traffic. • Authored a long-form article that garnered the most click-throughs in Better Magazine’s history at the time of publication. • Crafted blog posts, marketing communications, and new… Show more • Wrote voice-driven marketing copy for influential clients such as sustainable clothing brand Summersalt and Dart Container’s SOLO Cup brand. • Implemented targeted SEO strategy into marketing communications and website copy for clients of Directive Consulting to improve positioning & drive traffic. • Authored a long-form article that garnered the most click-throughs in Better Magazine’s history at the time of publication. • Crafted blog posts, marketing communications, and new media proposals for Full Fathom Five Digital, a multimedia publisher founded by James Frey, author of A Million Little Pieces. • Conducted interviews with subject matter experts to compose feature-length articles and wrote, edited, and published blog posts under strict deadlines for Her Campus Magazine. Show less



NGNG Enterprises Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Copywriter & Brand Manager

  • Aug 2022 - Oct 2023

  • Led and executed all digital marketing initiatives and social media platform development for NGNG Enterprises and the Amber Vilhauer brand to maximize exposure, boost and generate sales, and produce long-term clientele. • Produced high-impact, story-based messaging for the NGNG and Amber Vilhauer brand newsletter, receiving and maintaining the highest response and click-through rates since its inception in 2016. • Served as Resident Copywriter, producing results-driven copy for diverse… Show more • Led and executed all digital marketing initiatives and social media platform development for NGNG Enterprises and the Amber Vilhauer brand to maximize exposure, boost and generate sales, and produce long-term clientele. • Produced high-impact, story-based messaging for the NGNG and Amber Vilhauer brand newsletter, receiving and maintaining the highest response and click-through rates since its inception in 2016. • Served as Resident Copywriter, producing results-driven copy for diverse uses, including websites, newsletters, online marketing, blogs, print ads, book jackets, and social media, aligned with project-specific goals and clients' overarching brand identity and personality. • Developed and implemented social media strategy that grew NGNG's Instagram following by 15% in <90 days after remaining stagnant for 6+ months and garnered the most engagement in the company's history on the app. Show less



SUMMERSALT

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Customer Happiness Coordinator

  • Mar 2022 - Sep 2022

  • Maintained consistent 95% customer satisfaction rating with forward-thinking strategies focused on addressing customer needs and resolving concerns • Wrote copy for customer communications, adhering to employers’ overarching brand identity and voice.



TerraVesco®

• United States
• Farming
• 1 - 100 Employee

• Social Media Consultant & Content Creator

  • Apr 2018 - Sep 2022

  • Provided design and caption consulting, crafted graphics, and wrote copy that helped grow brand’s Instagram 3800%, skyrocketing follower count to 7600+ from <200. • Surveyed trends, successes, and impactful influencers across social media platforms to develop social media strategy for new product line, TerraThrive.



WritingWorkshops.com

• United States
• Writing and Editing
• 1 - 100 Employee

• Creative Writing Teacher & Mentor

  • May 2020 - May 2022

  • Taught self-designed asynchronous courses and workshops online. • Mentored writers at any stage in their writing journey on a one-on-one basis. Provided lessons, assignments, and recommended readings tailored to each writer's personal needs and interests. • Helped writers establish a customized writing practice that implements accountability and inspires them to create.



On Loan from the Cosmos Literary Magazine

• Founder & Editor-in-Chief

  • Mar 2020 - Aug 2020

  • Created social media campaign that amassed ~900 IG followers in <5 months. • Solicited work via organic placements & targeted ads, resulting in hundreds of submissions. • Published 50+ works by notable figures such as Brit Morin, CEO & founder of Brit + Co.



University of California, Riverside

• United States
• Higher Education
• 700 & Above Employee

• Teaching Assistant

  • Sep 2019 - Jun 2020

  Riverside, California • Designed syllabus for and independently taught an Introduction to Creative Nonfiction Workshop of 17 students. • Worked under professor guidance to teach supporting discussion sections for lecture-based courses Introduction to Creative Writing and Craft of Creative Nonfiction.



Dart Container

• United States
• Packaging and Containers Manufacturing
• 700 & Above Employee

• SOLO Cup Social Media Coordinator & Blog Author

  • May 2017 - Apr 2018

  Greater Chicago Area • Saved Dart Container more than $75k in ad agency fees by developing and producing marketing content such as blogs, promotional materials, and advertisements for social media in-house • Strategically planned, created, implemented, and monitored SOLO Cup’s social media content and campaigns using complex editorial calendar • Measured performance of all digital marketing campaigns and assessed against ROI and KPIs, preparing detailed campaign reports communicating key findings to senior… Show more • Saved Dart Container more than $75k in ad agency fees by developing and producing marketing content such as blogs, promotional materials, and advertisements for social media in-house • Strategically planned, created, implemented, and monitored SOLO Cup’s social media content and campaigns using complex editorial calendar • Measured performance of all digital marketing campaigns and assessed against ROI and KPIs, preparing detailed campaign reports communicating key findings to senior management. Show less



Full Fathom Five

• 1 - 100 Employee

• Editorial & Social Media Intern

  • May 2016 - Aug 2016

  Darien, CT Produced original, creative content for promotional blog posts, advertisements, and marketing materials.



Directive

• United States
• Advertising Services
• 100 - 200 Employee

• Copywriter

  • Mar 2016 - Aug 2016

  Remote Improved search result rankings by implementing targeted SEO strategy into marketing communications for clients across industries.



Her Campus Media

• United States
• Internet Publishing
• 500 - 600 Employee

• Feature Writer & Blogger

  • Nov 2015 - Apr 2016

  Remote Conducted interviews with subject matter experts and utilized content to compose feature-length articles and wrote and edited blog posts under strict deadlines.



Make It Better Media Group

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Editorial Intern

  • Jan 2014 - Jan 2014

  Winnetka, IL • Pitched, researched, and wrote articles published online and in print. • Wrote article that garnered the most click-throughs in the magazine’s history at its time of publication.