Experience

Luna Technologies

• United States
• Industrial Automation
• 1 - 100 Employee

• Marketing Director

  • May 2022 - Present

  Led the brand's visual identity development and set messaging across all marketing functions and consumer touchpoints, including social/digital (paid/organic), public relations, and experiential touchpoints.Define and establish the overall brand vision, including the seasonal and yearly integrated marketing strategies, campaigns, and tactics across all functions that attract, engage, and acquire new customers for B2B and DTC channels. Led the brand's visual identity development and set messaging across all marketing functions and consumer touchpoints, including social/digital (paid/organic), public relations, and experiential touchpoints.Define and establish the overall brand vision, including the seasonal and yearly integrated marketing strategies, campaigns, and tactics across all functions that attract, engage, and acquire new customers for B2B and DTC channels.



Lazarus Naturals

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Director

  • Mar 2020 - Apr 2022

  Lead the develop marketing strategy, content, and campaign development for all eComm GTM executions for a high-growth stage brand.Translate business strategy into unified, integrated, annual marketing plans that drives new customer acquisition and retention across DTC, Retail and Wholesale Channels.Amplify and execute the digital strategy for new customer acquisition via programmatic & social, loyalty programming, email automated flows, and elevated SEO content clusters.Lead organic Social Media and community development, Public Relations/Communications, influencer, and partner marketing programs.Led the concepting/positioning (and packaging development) for the launch of the Tilth & Tine brand on Amazon.com.

• Senior Brand Marketing Manager

  • Mar 2019 - Mar 2020

  Develop the go-to-market strategy, content, and campaigns for all eCommerce executions for a high-growth stage brand.Led the rebranding and launch of Lazarus Naturals by driving and establishing internal C-Level consensus, accelerating consumer insights, and optimizing internal/external design resources leading to an increase in revenue.



Goodness Brand Marketing

• United States
• Advertising Services

• Owner

  • May 2018 - Nov 2020

  Creative & Digital Content Marketing. On Demand.Clients Include: Dr. Martens USA, SendHub (BudBot), Bigfoot BBQ, Griswold Family Christmas Trees Creative & Digital Content Marketing. On Demand.Clients Include: Dr. Martens USA, SendHub (BudBot), Bigfoot BBQ, Griswold Family Christmas Trees



Nike

• United States
• Retail
• 700 & Above Employee

• Brand Manager, Global Field Sports and Nike N7

  • 2015 - 2017

  Proved successful during Digital Brand Manager stretch assignment and promoted to new role as Global Lacrosse and Nike N7 Brand Manager. Managed, stewarded, and grew one of world's most iconic brands by developing concepts into creative communications and executions to meet business goals. Oversaw creative on all internal and external content, and Nike agency relationships to deliver against seasonal objectives. Managed annual working budget of $2MM.

• Brand Planning Specialist, North America Planning, Insights and Operations

  • 2010 - 2015

  Promoted through successful exposure and initiative shown during senior administrative role. Supported long- and short-term marketing strategy development for Nike's largest business geography's brand management team. Served as consumer insights expert to accelerate brand and revenue growth for Nike North America, building out valuable cross-functional partnerships with merchandising and design (product and brand) as well as territory teams. Co-developed research projects focused on identifying key growth opportunities in apparel innovation, consumer segmentation, and brand perception. Managed additional branding roles concurrently.

• Senior Administrative Assistant, Global Entertainment Marketing

  • 2007 - 2010

  Selected to fill full-time position serving Global Head of Entertainment Marketing. Performed advanced, complex, diverse, and confidential administrative projects. Built and maintained effective relationships with key internal stakeholders and entertainment industry influencers and talent. Managed additional branding roles concurrently._Served as Music Marketing Coordinator for MusicFest NW, seeding product, and developing relationships with musicians, increasing brand visibility, influence, and loyalty._Recruited to serve as Digital Producer for Global Digital Innovation team to optimize (SEO) nikefootball.com for organic search, maximizing brand exposure and page ranking worldwide._Hand-picked by Brand Initiatives Director to serve as Digital Producer to manage development of Nike N7 website, resulting in 1st-ever website for Nike N7 brand and elevating brand presence digitally.

• Independent Contractor

  • 2006 - 2007

  Synthesized material data for head of Global Materials and Manufacturing Operations team, leading to development of new product materials and innovations.Managed effective content searches as Brand Design Research Coordinator, resulting in development of consumer-facing marketing communications and executions.



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Adidas Innovation Team Product Testing Coordinator

  • 2005 - 2005

  Adidas Innovation Team Product Testing Coordinator. Recruited athletes, analyzed test data, and articulated consumer insights to all stakeholders. Adidas Innovation Team Product Testing Coordinator. Recruited athletes, analyzed test data, and articulated consumer insights to all stakeholders.



American Cancer Society

• United States
• Non-profit Organizations
• 700 & Above Employee

• Business Development Manager

  • 2002 - 2004

  Served as primary lead for organization in 7 distinct communities throughout Oregon. Developed and executed vision and strategic direction of events to meet organizational goals and objectives. Applied organizational strategies and best practices, raising community awareness and increasing event visibility and profitability. Served as primary lead for organization in 7 distinct communities throughout Oregon. Developed and executed vision and strategic direction of events to meet organizational goals and objectives. Applied organizational strategies and best practices, raising community awareness and increasing event visibility and profitability.



CDW

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Corporate Account Manager

  • 2000 - 2002

  Created and built consultative, long-term relationships with nationwide clients, designing tailored, cost-effective technology solutions positively impacting bottom line. Partnered with cross-functional teams company wide. Created and built consultative, long-term relationships with nationwide clients, designing tailored, cost-effective technology solutions positively impacting bottom line. Partnered with cross-functional teams company wide.