Lauren Trudelle (She/Her/Hers)
Event Marketing Manager at Simplr- Claim this Profile
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Bio
Experience
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Simplr
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United States
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Software Development
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1 - 100 Employee
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Event Marketing Manager
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Feb 2021 - Present
Simplr® offers companies a human-first, machine-enabled customer experience solution that meets the demands of the NOW Customer across all digital channels. Offering a combination of a uniquely talented, flexible, and scalable staffing pool, AI-based technology, and actionable intelligence, Simplr allows companies to immediately expand their customer service capacity and engage customers with speed, empathy, and precision. With Simplr's NOW CX solution, premium brands are eradicating customer neglect, turning browsers into buyers, and turning customers into fans. Simplr is funded by Asurion, which continues to support its growth. For more information, visit http://www.simplr.ai/
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UiPath
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United States
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Software Development
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700 & Above Employee
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Event Manager, North and South America
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Apr 2019 - Jun 2020
UiPath believes that in the future, people will work in tandem with robots, focusing on impactful initiatives rather than administrative tasks. They are paving the way there with RPA (Robotic Process Automation).Responsibilities:Managed digital, proprietary and third-party tier 1 B2B events (Microsoft Ignite and Inspire, Google Next, Sapphire, Gartner) to increase revenue, attract new customers and partners.Produced for approximately 10 virtual webinars a week including creation of landing pages, registration, working with product managers, and sales stakeholders through Hubspot and Marketo. Ran all event production materials with over 600 shipments, oversaw multiple on-site vendors, agency relations, coordinated install and dismantle for proprietary live events.Project managed end-to-end events simultaneously including promotion strategy, budgets, creative development with graphics team, logistics of booth and marketing activations on third party events.Developed process and procedure document for digital events and pre/post planning documents for in-person conferences.On-site lead for U.S. trade shows providing direction to marketing staff, executives and sales teams
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George P Johnson Experience Marketing
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United States
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Advertising Services
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700 & Above Employee
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Senior Event Manager
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May 2015 - Apr 2019
GPJ is the premier worldwide experience marketing agency specializing in branded live experiences to help clients differentiate themselves from the competition. Consistently ranked one of Advertising Age’s “Top 25 Marketing Agencies”. GPJ provides its services through 30 offices around the world.Responsibilities:Ran end-to-end event management for large and small format events including third party trade shows, portions of large proprietary events, meetings, trainings, panels, keynotes, receptions and roadshows.Provided all pre-event logistical support including, venue research, contract negotiation, support agenda and content development, oversee registration needs and plan menus.Executed on-site logistics involving management of I&D staff, set-up including event signage accuracy and placement, catering, space management, venue logistics, event presenter logistics, registration, booth and lead management, and crisis management.Built and maintained strong client and vendor relationships to ensure service delivery with the flawless execution of meeting or event detailsManaged and reconciled event budgets from $10,000 to $2,000,000
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Rush Enterprises, Inc
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United States
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Truck Transportation
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700 & Above Employee
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Marketing Coordinator
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Mar 2013 - May 2015
Rush Enterprises, Inc. is the premier solutions provider to the commercial vehicle industry. The company owns and operates Rush Truck Centers, the largest network of commercial vehicle dealerships in the United States.Responsibilities:Provided support for Internal and external marketing for customers and employees in 120 locations within 20 states. Managed printed on demand site, designed and edited marketing collateral: customer invitations, e-blasts and flyers. Directed and supported production of video footage for network commercials, corporate management training, and employee and recruitment videos by editing scripts, creating shot lists and coordinating the on-site staffing plan. Managed NASCAR sponsorship campaign with Stewart-Haas Racing and #14 Tony Stewart, a major joint marketing venture. Develop marketing materials, coordinated hospitality suites/ VIP travel for major races and provided onsite management. Coordinated logistics for over 80 corporate manager training meetings in 2015, including venue contract negotiation and execution, hotel block, F&B, audiovisual, online registration and post event follow-up. Managed $6 million market budget report by executing invoice tracking system to reflect cost savings and losses that prepared for annual budget planning.
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The Scooter Store
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United States
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Medical Equipment Manufacturing
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300 - 400 Employee
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Mobility Consultant
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Jun 2011 - Mar 2013
Managed 80-100 customer accounts by building relationships and addressing daily concerns while providing knowledgeable information about customer’s needs, industry and competitors. Consistently ranked top 5% of monthly performances and ranked number one on core sales team for generating over $2.45 million in one year.
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IQPC
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United States
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Events Services
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700 & Above Employee
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Conference Producer
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Feb 2011 - Mar 2011
Developed conferences in a variety of different industries in a 17-day turnaround time. Researched and spoke with industry leaders within each event topic. Created speaker topics, agenda, recruited speakers, and wrote copy for conference brochure. I coordinated with marketing, sponsorship sales and event team for all production details of the conference from start to finish.
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Public Relations and Event Planning Intern
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Aug 2010 - Dec 2010
Handpicked to work on two-person team to coordinate venue search, catering and on-site support for multiple monthly events and trade shows. Developed strong rapport and crucial business relationships with media and sponsors. Solely responsible for writing press releases and updating copy for ULI’s website.
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The Scooter Store
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United States
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Medical Equipment Manufacturing
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300 - 400 Employee
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Event and Special Projects Coordinator Intern
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Jul 2010 - Aug 2010
Planned, organized and led company-wide quarterly events to engage over 2,000 employees. Worked directly with departmental reward and recognition programs through events and competitions.
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Public Relations and Marketing Assistant
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May 2010 - Jun 2010
Coordinated fundraising events to increase donations and encourage volunteer participation. Assisted with branching a new department of UCP by conducting research, cold calling and developing sales and marketing strategies for specific target markets.
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Education
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Jacksonville University
Bachelor of Arts, Communications