Chad McLean

Account Director at UWG
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Contact Information
us****@****om
(386) 825-5501
Location
Detroit Metropolitan Area

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Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Account Director
      • Oct 2021 - Present

    • Advertising Services
    • 400 - 500 Employee
    • Account Supervisor
      • Aug 2018 - Oct 2021

      Client List: OnStar/Connected Services, OnStar Content & Social Client List: OnStar/Connected Services, OnStar Content & Social

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Jun 2015 - Mar 2018

      Client List: Mercedes-Benz, smart, Mercedes-Benz of Manhattan, TEVA Pharmaceuticals, Disney, Titanium Worldwide - Managed production of digital and print marketing communications ranging from online catalogues to POS collateral. - Supervised and executed development of consumer-facing digital content including OLA, social media campaigns, e-blasts, online brochures, website relaunches as well as microsite UX and QA - Point of contact to clients, vendors and partner agencies for concurrently running projects, supervising budgets, production timelines, status meetings and updates as well as provision of project deliverables. - Participated in new business opportunities requiring research, planning, timeline management, extensive writing, editing and presenting. Industries include Entertainment, Pharmaceuticals, Automotive, Wine and Spirits, Financial Services, Real Estate and Consumer Packaged Goods. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Mar 2011 - Apr 2015

      Client List: Chevrolet, Cadillac, MetroPCS, Mayors Office of New Orleans, Pepsico, Starter and HBO - Assisted in strategic planning for development of Multicultural consumer market communications via insight mining of cultural happenings, competitive analyses and coordination of qualitative and quantitative market studies - Managed Client review and approval process throughout briefing, creative development, production and post-production phases - Organized and participated in internal, Partner Agency and Client meetings ranging from reoccurring project status regroups to strategy and creative presentations - Managed trafficking of developed creative across all mediums for product ads, brand ads and media integration creative as needed - Maintained Agency database of pertinent documents Show less

    • Advertising Services
    • 1 - 100 Employee
    • Account Management Intern
      • Jan 2011 - Mar 2011

      - Supported in management of client and agency correspondence - Developed project timelines for digital campaigns - Compiled tracking, SEM, and SEO reports - Researched new business opportunities - Participated in brainstorming during planning and creative development process - Supported in management of client and agency correspondence - Developed project timelines for digital campaigns - Compiled tracking, SEM, and SEO reports - Researched new business opportunities - Participated in brainstorming during planning and creative development process

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Assistant
      • Jul 2010 - Sep 2010

      - Drafted and edited advertising and branding campaign proposals - Managed workflow, scheduling, and execution for multiple projects - Updated agency website with client case studies and industry related blog post - Drafted and edited advertising and branding campaign proposals - Managed workflow, scheduling, and execution for multiple projects - Updated agency website with client case studies and industry related blog post

    • Entertainment
    • 700 & Above Employee
    • Social Media Intern
      • Jan 2010 - Jun 2010

      - Supported in search engine marketing of the networks website - Used the networks social media accounts to regularly update followers on the channel's activities - Conducted outreach projects across online communities to promote the network - Compiled weekly reports on social media activity - Supported in search engine marketing of the networks website - Used the networks social media accounts to regularly update followers on the channel's activities - Conducted outreach projects across online communities to promote the network - Compiled weekly reports on social media activity

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Dell Campus Representative
      • Apr 2009 - Jun 2010

      - Created awareness of Dell student discounts via on campus activations - Hosted on campus events showcasing the Dell's various products, features and student discounts - Built relationship with numerous student organizations allowing for Dell representation and branding during their events - Created awareness of Dell student discounts via on campus activations - Hosted on campus events showcasing the Dell's various products, features and student discounts - Built relationship with numerous student organizations allowing for Dell representation and branding during their events

    • United States
    • Higher Education
    • 700 & Above Employee
    • Advertising Manager
      • Aug 2008 - Jun 2010

      - Sold online and print advertising placements to new and existing business accounts - Applied strategic placement of client units to best attract their target market - Managed staff responsible for client acquisition, invoicing, and accounting - Sold online and print advertising placements to new and existing business accounts - Applied strategic placement of client units to best attract their target market - Managed staff responsible for client acquisition, invoicing, and accounting

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Publicity Intern
      • Sep 2009 - Dec 2009

      - Packaged press releases for titles sent to media outlets - Managed award submission applications for literary award committees - Developed contact database of popular online communities to be used for publicizing niche titles - Packaged press releases for titles sent to media outlets - Managed award submission applications for literary award committees - Developed contact database of popular online communities to be used for publicizing niche titles

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Integrated Marketing Intern
      • Jun 2009 - Aug 2009

      - Attended brainstorming meetings for creating branding opportunities for clients - Constructed proposals for marketing client product lines - Researched locations and venues in preparation for event coordination - Updated database of available networks for field marketing - Attended brainstorming meetings for creating branding opportunities for clients - Constructed proposals for marketing client product lines - Researched locations and venues in preparation for event coordination - Updated database of available networks for field marketing

    • United States
    • Newspaper Publishing
    • 700 & Above Employee
    • Advertising Strategy Analyst
      • Oct 2007 - Feb 2008

      - Merged company’s client files to decipher revenue of given quarters - Used advanced programming to catalog specified data from each client - Submitted output reports on progression of the company’s digital and print advertising - Merged company’s client files to decipher revenue of given quarters - Used advanced programming to catalog specified data from each client - Submitted output reports on progression of the company’s digital and print advertising

Education

  • Baruch College
    Bachelors Degree, Advertising and Marketing Communications; Graphic Design
    2007 - 2010

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