Experience

Mei Leaf (formerly chinalife)

• Food & Beverages
• 1 - 100 Employee

• Marketing Manager

  • Jul 2019 - Present

• Writer

  • Mar 2016 - Present

• Digital Marketing

  • Mar 2010 - Present

  'Find the Truth and Share It'​- Working with the Founder and Director, we are on the mission to fulfil Mei Leaf's ambitious purpose of enlightening people about real tea from China, Taiwan, Japan and beyond.'Articulate the Ambitious Purpose'​- Working with the company's Founder, Director, the sales team and affiliates, I am playing an instrumental role in the creation and distribution of digital content crafted to articulate the brand's essential purpose and attract business, in a language clear to a diverse audience. Every time a person visits chinalife for tea or browses the website, the worlds of East and West meet, moving a step closer to cultural integration. Show less



AcuMedic Ltd

• Medical Practices
• 1 - 100 Employee

• Marketing Manager

  • May 2019 - Present

• Writer

  • Mar 2016 - Present

• Digital Marketing

  • Mar 2010 - Present

  'Healthcare – a Key Area in East-West Integration'​- Through my involvement in the creation and distribution of digital content while working in collaboration with the medical team, I help connect people in need with the doctors at the AcuMedic Clinic. The man and woman on the street in the UK and around the world contact us for help. I work with our doctors to explain to them if, and how, Chinese Medicine can help. 'Make Google AdWords Work'​- In charge of the AdWords accounts, I have made the adverts generate new leads and clients for the company. I have intentionally raised the amount of clicks and impressions, and controlled the expenditure. All while handling the budget as it were my own heard earned cash. Working with the AcuMedic Director, I am developing and executing the direction of the AdWords campaigns while using this platform to achieve the company's business goals. Every time a patient sees one of our doctors, the worlds of East and West meet, moving a step closer to medical integration. Show less

• Digital Marketing

  • Mar 2010 - Present

  'Attract and Affiliate'- Working with the company Director, I help to identify suitable cultural groups and connect them with AcuMedic. These connections result in organisation of events designed to benefit the public. Every time AcuMedic collaborates, the chances of East-West cultural integration improve.

• Digital Marketing

  • Oct 2009 - Mar 2016

  'Content Sells'​- Working with the company's Director, medical and sales teams, I am playing an instrumental role in the creation and distribution of digital content that enables the company's professional clients (Chinese Medical practitioners and acupuncturists) to discover products (tools and multimedia) essential to their practice. There is no 'content strategy'​ here, but a simple culture of honestly developing resources that assist the clients in their complex buying decisions. Every time a practitioner gets their tools at AcuMedic Professional, the momentum of medical East-West integration increases and we move closer to achieving the goal. Show less

• Researcher

  • Oct 2009 - Jan 2014

  'A Web of Collaborations Linking East and West'​- Working as a Researcher for the company's late founder and Director Professor Man Fong Mei, I gathered and supplied the latest and historical information which informed several of Professor Mei's writing projects. Professor Man Fong Mei was amazingly influential and pioneering in the progress of East-West integration. He invented the world’s first disposable acupuncture needle and micro-chip based CE electro-acupuncture device. He founded the world renowned AcuMedic Clinic. Show less


Sinensis Skin
• United Kingdom
• Writer

  • May 2016 - Present


AcuMedic PHYTOFORM

• Digital Marketing

  • Jul 2014 - Present

  'A New Concept in Modern Chinese Herbal Prescriptions ' - Working with AcuMedic Director and the sales team, I am involved in the creation and delivery of digital content that enables practitioners to make the most of the Phytoform System and prescribe herbal medicine in compliance with the EU laws. By making the dispensing and prescription of herbal medicine simple and convenient, the PHYTOFORM System advances the East-West integration in mainstream healthcare. 'A New Concept in Modern Chinese Herbal Prescriptions ' - Working with AcuMedic Director and the sales team, I am involved in the creation and delivery of digital content that enables practitioners to make the most of the Phytoform System and prescribe herbal medicine in compliance with the EU laws. By making the dispensing and prescription of herbal medicine simple and convenient, the PHYTOFORM System advances the East-West integration in mainstream healthcare.



Chinese Medical Council (CMC) UK

• Online PR

  • Mar 2010 - Present

  'Speaking with One Voice Regarding the Regulation of Chinese Medicine'​ - Working with the Chairman of one of the CMC member organisations as well as with the CMC Secretariat, I have assisted in the timely online delivery of press releases and announcements detailing significant events and milestones in the integration of East and West inside the UK's healthcare domain. The CMC is happy to involve all other Chinese Medicine associations who share our aspirations for a unified movement to promote, support and build assurance in Chinese Medicine in the EU. Show less



Chinese Medical Institute & Register

• Higher Education

• Email Marketing, Digital Marketing

  • Mar 2010 - Present

  'Make the Newsletter Work' - Working with the Chairman and the Education & Membership Coordinator, I am playing an instrumental role in the creation and timely delivery of the CMIR Members E-Newsletter. The Newsletter is succeeding in helping the CMIR achieve its goal of providing value to its members. The success of the CMIR is mirrored in the increasing integration of Chinese Medicine into conventional mainstream medical practice, in the integration of East with West. 'Make the Newsletter Work' - Working with the Chairman and the Education & Membership Coordinator, I am playing an instrumental role in the creation and timely delivery of the CMIR Members E-Newsletter. The Newsletter is succeeding in helping the CMIR achieve its goal of providing value to its members. The success of the CMIR is mirrored in the increasing integration of Chinese Medicine into conventional mainstream medical practice, in the integration of East with West.



Chida（炽达） Recruitment Solution

• United Kingdom
• Human Resources Services

• Digital Marketing

  • Mar 2015 - Mar 2016

  'Recruitment - A Key Area in East-West Integration'​ -Working with the Company's Founder and Director, I am developing a digital content strategy that aims to reach the business objectives. Recruitment and job searches are no longer defined by geographical and cultural boundaries separating East and West. 'Recruitment - A Key Area in East-West Integration'​ -Working with the Company's Founder and Director, I am developing a digital content strategy that aims to reach the business objectives. Recruitment and job searches are no longer defined by geographical and cultural boundaries separating East and West.



Career Harbour

• Digital Marketing

  • Feb 2015 - Mar 2016

  'Empower Job Seekers'​ - Working with the company's Founder and Director, I am developing a digital marketing strategy built around the company's key values of Efficiency, Simplicity and Fairness in the job application and recruitment processes. Talented and suitable job applicants must all get a fair chance. The largest organisations are still using rigid processes lacking in basic transparency and which are not fit for purpose. 'Empower Job Seekers'​ - Working with the company's Founder and Director, I am developing a digital marketing strategy built around the company's key values of Efficiency, Simplicity and Fairness in the job application and recruitment processes. Talented and suitable job applicants must all get a fair chance. The largest organisations are still using rigid processes lacking in basic transparency and which are not fit for purpose.



Game Retail Ltd.

• Sales Assistant

  • Oct 2009 - Jan 2010

  Initiated and closed sales of hardware and software to a variety of customers. Initiated and closed sales of hardware and software to a variety of customers.



Red Bee Media

• Broadcast Media Production and Distribution
• 700 & Above Employee

• HR Administrator

  • Mar 2009 - May 2009

  Provided administrative support and ensured a seamless overall service delivery for Recruitment and HR across a range of Red Bee's diverse media clients, including the BBC and Channel 4. Provided administrative support and ensured a seamless overall service delivery for Recruitment and HR across a range of Red Bee's diverse media clients, including the BBC and Channel 4.



Next Group PLC

• Sales Consultant

  • Jun 2008 - Oct 2008

  Initiated and closed sales of garments. Ensured high customer satisfaction. Initiated and closed sales of garments. Ensured high customer satisfaction.



Time Inc. UK

• United Kingdom
• Book and Periodical Publishing
• 400 - 500 Employee

• Editor's Assistant - Women's Realm magazine

  • Oct 2000 - Oct 2000

  As part of IPC Media, conducted on-line, telephone and other research; Supported the production of the magazine’s content (Women's Realm - later re-branded as Women's Weekly); Dealt with readers’ requests and complaints. As part of IPC Media, conducted on-line, telephone and other research; Supported the production of the magazine’s content (Women's Realm - later re-branded as Women's Weekly); Dealt with readers’ requests and complaints.