Director of Marketing and Communications

• Sep 2019 - Present

Director of Communications and Media Relations

• Jan 2015 - Aug 2019

Oversight for internal and external communications at Oaks Christian School, one of the nation's most elite college-preparatory schools and an athletic powerhouse in Southern California. Direct management of and content creation for OCS website and residential life website, direct creation of email communications including administrative messages, and all-school or targeted messages. Management of marketing collateral for residential boarding program, admissions department, performing arts, sports camps and summer programs. Collaboration on advancement marketing collateral. Working with various school wide departments on creation of PR collateral. Serve as the official OCS media spokesperson, proactively crafting and promoting stories , press releases and media alerts which advance the OCS mission in local and national venues. Maintain positive, robust relationships with news media organizations, serving as the primary liaison between OCS and the media, handling inquiries and calls. Final oversight of OCS logo usage and OCS trademark protection. Editorial and creative responsibility for annual Mission Report and Annual Report publications. Management and coordination of graphic design and photography for marketing and communications with internal staff and freelancers. Manage relationship with print vendors. Management of marketing and communications budget. Establish an annual editorial calendar with production schedules. Member of emergency response hub team. Serve as a member of the institution's combined leadership team. Show less

Marketing Manager and Co-Founder

• Jun 2013 - Present

Co-founder and marketing manager of Mr Mean™ Merch brand • Oversee marketing and community outreach for brand • Work collaboratively with creative editor on brand concepts • Oversee brand's website, www.mrmeanmerch.com • Oversee brand's social media presence over Instagram, Facebook, and Twitter • Manage trademark process for brand • Oversee blog component of brand's website Co-founder and marketing manager of Mr Mean™ Merch brand • Oversee marketing and community outreach for brand • Work collaboratively with creative editor on brand concepts • Oversee brand's website, www.mrmeanmerch.com • Oversee brand's social media presence over Instagram, Facebook, and Twitter • Manage trademark process for brand • Oversee blog component of brand's website

Owner

• May 2012 - Present

Hip Mama Media is where I muse, meddle and have moments. As a former reporter and editor and a current marketing professional, I have written in many formats, but what I enjoy most is writing about the human condition and perspectives on culture, be it humorous or contemplative. Hip Mama Media is where I muse, meddle and have moments. As a former reporter and editor and a current marketing professional, I have written in many formats, but what I enjoy most is writing about the human condition and perspectives on culture, be it humorous or contemplative.

Communications and Alumni Coordinator

• Aug 2006 - Jan 2015

As the communications and alumni coordinator at Village Christian School, one of the largest and oldest private K-12 schools in Southern California, I interacted with a broad spectrum of students, families, administrators, alumni and staff in a faith-based community. As the CC I was the senior member of the marketing team, writing and editing the school's annual marketing platform, annual report, web content, the annual fund drive and overseeing the institution's social media presence on the web, Facebook, Twitter and other platforms. As a project manager, I oversaw the work of the graphic designer, interfaced with print vendors, and managed the photo library. Work with alumni included special events such as reunions, annual Homecoming welcome celebration, and writing and designing the quarterly alumni newsletter. I have a proven record of creating and maintaining dynamic communication venues that resulted in high levels of satisfaction among the VCS constituency, as evidenced through internal surveys and data analysis. Specialties include: CMS management, Adobe CS6. writing expertise across new media and traditional media platforms, newsletters,creative process management, working with volunteers. Show less

Grant Writer

• Sep 2006 - Oct 2007

Wrote grant proposals to submit to foundations and corporations on behalf of the institution to raise funds for school programs such as the scholarship fund, Mandarin Language program, fine arts programs and international sister school connection. Duties included extensive research into grant opportunities, managing the grant process, and staying current on trends in philanthropy and fundraising.