Experience

IMD

• Switzerland
• Education Administration Programs
• 700 & Above Employee

• Social Media Affiliate

  • Dec 2022 - Present

  -Develop and execute social media strategies that align with business objectives -Manage and analyze the performance of two pages across four social media platforms, publishing up to four posts per day to maintain a minimum engagement rate of 2% and a positive reach -Utilize data-driven insights to continuously improve social media content -Stay up-to-date with the latest social media trends and best practices to inform strategy development and execution -Develop and execute social media strategies that align with business objectives -Manage and analyze the performance of two pages across four social media platforms, publishing up to four posts per day to maintain a minimum engagement rate of 2% and a positive reach -Utilize data-driven insights to continuously improve social media content -Stay up-to-date with the latest social media trends and best practices to inform strategy development and execution



Freelance

• Singapore, Singapore

• Freelance Content and Social Media Specialist

  • May 2021 - Present

  Working with brands and founders to develop strategic content for platforms such as Tik Tok and Instagram. Currently collaborating with the following clients: - Adeena Skin (Indonesia, Thailand, Singapore) Responsibilities: Social Media Strategy, Content Strategy, Content Creation, Influencer Marketing - Nomanbhoy and Sons (Singapore) Responsibilities: Content Strategy, Content Creation, Website Updates - Shiki (Singapore) Industry: F&B Responsibilities: Content Strategy, Content Creation, Blog Writing, Website Updates, Influencer Marketing Show less



RAENA

• Singapore
• Retail
• 100 - 200 Employee

• Head of Content and Brand (Early Employee)

  • Feb 2019 - Mar 2021

  • Manage & execute campaigns • Strategize creative content for app & in-house brands for all social media platforms i.e Tik Tok, Instagram, Facebook • Plan and execute community activities • Communicate and maintain relationships with nano, micro and macro content creators • Manage & execute campaigns • Strategize creative content for app & in-house brands for all social media platforms i.e Tik Tok, Instagram, Facebook • Plan and execute community activities • Communicate and maintain relationships with nano, micro and macro content creators



Media Idee Worldwide

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Freelance Brand Strategist

  • Jul 2017 - Sep 2020

  • Closely work with Head Strategist / COO during early stages of a product's / brand's launch to create strategies based on scope of work - brand culture development, brand strategy development and implementations in the form of shopper marketing activations. • Conduct secondary research to gain deeper understanding of market, consumer and industry • Create thematic campaigns, tactical activities based on the brand’s capsule, and work along marketing team to brainstorm ideas for online as well as offline shopper activation • Structure and conceptualise presentations • Clients include multinational FMCG firms and companies within the service sector based in India and Pakistan • Assist in pitching processes and client responding • Network with potential clients and industry experts based in Jakarta, Indonesia • Travel to overlook campaign execution Show less



FOREO

• Sweden
• Wellness and Fitness Services
• 400 - 500 Employee

• Digital PR Specialist

  • Jun 2018 - Feb 2019

  • Tracking and planning all paid content distributions as well as PR placements • Manage the cost-effectiveness of all placements booked and content created • Protect brand and product reputation • Build strategies & roadmaps for product launch campaigns in the field of content advertising, paid PR, online reputation management • Track, record and performance data evaluation with unified metrics and data collection. • Analyze digital content media trends globally, test new formats and optimize • Work closely with industry's key influencers, local celebrities, and publications on special projects and campaigns Social Media & Content Manager • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action • Serve as social platform subject expert - understand trends and work with remotely-based PR Team to implement findings into localized content • Manage and facilitate social media communities by responding to direct messages, comments on social media posts as well as developing discussions • Liaise with FOREO global and SEA social media teams • Identify the key macro and micro influencers across beauty, fashion, sports, and other industries • Execute global and local campaigns of brand partners (e.g Sephora Indonesia, Victoria Beckham S/S 19 at London Fashion Week etc) Show less



LAB/ID

• Indonesia
• Design Services
• 1 - 100 Employee

• Brand Strategist

  • Aug 2015 - Nov 2017

  Brand Development (Brand Strategy): • Strategically analyze market, competitors and create brand opportunity • Develop brand values (brand DNA) and identity (naming, tagline) based on market research, consumer pain points and industry insight • Monitor group discussions and conduct research with company stakeholders • Create content for website and company profiles based on the brand DNA developed • Plan 3P’s – People, Place, Product, analyze SWOT and identify the company's vision from a brand perspective • Present strategic work and recommendations to the client • Work with in-house graphic designers to develop a logo, brand identity, packaging (where necessary) • Promoted as Brand Strategist from Jr. Brand Strategist in less than 1.5 years Website / Application Development (UX Strategy): • Interview stakeholders to thoroughly understand needs, expectations and desires • Develop UX strategy based on brand DNA and stakeholder responses • Analyze brand's digital competitors and user habits • Identify key features based on user tasks and journey • Optimize website or mobile application with key pages • Brief UX Strategy to website and application designers for wireframes and concept Internal re-branding: • Develop brand strategy in order to create the desired brand identity (website, logo, tone & manner and overall image) with the assigned design team • Through creative writing, ensure values reach the audience effectively and brand message compels readers Show less



https://www.sea-citizen.com/

• Greater Jakarta Area, Indonesia

• Freelance International Fashion News Contributor (Malaysia)

  • Sep 2016 - Aug 2017

  • Research and write articles for the brand's e-commerce platform (catered to women based in London and Malaysia) • Conduct interviews with featured artists / personalities • Ensure brand's tone of voice and conversational style is adhered to. • Develop and maintain plan for organisation's Internet presence, based on management priorities, policy directions, goals and mainly reader interests. • Produce a consistent visual image on blog including maintenance of templates and image archives. • Perform continuous enhancements and modifications to blogs Show less



Femina Group

• Indonesia
• Book and Periodical Publishing
• 300 - 400 Employee

• Social Media Marketing Specialist (Internship)

  • Aug 2013 - Oct 2013

  • Managing social media accounts for Jakarta Fashion Week (Instagram and Twitter) • Browse through archives for marketing campaign • Discovering trends and market insights with the digital marketing manager to enhance digital presence • Publicise upcoming Indonesian designers and models through the assigned social media channels • Managing social media accounts for Jakarta Fashion Week (Instagram and Twitter) • Browse through archives for marketing campaign • Discovering trends and market insights with the digital marketing manager to enhance digital presence • Publicise upcoming Indonesian designers and models through the assigned social media channels



London Fashion Week

• London, United Kingdom

• Press & Backstage Crew London Fashion Week (Internship)

  • Feb 2013 - Feb 2013

  • Intern for London Fashion Week and London Fashion Weekend 2013 • Shows: Antonio Berardi A/W 2014 and ODF Clothing A/W 2014 • Assisted Model Rundown and Pre-Show Rehearsals • Assisted PR teams with Press and Seating • Intern for London Fashion Week and London Fashion Weekend 2013 • Shows: Antonio Berardi A/W 2014 and ODF Clothing A/W 2014 • Assisted Model Rundown and Pre-Show Rehearsals • Assisted PR teams with Press and Seating