Experience

Prince of Peace Enterprises, Inc.

• United States
• Wholesale
• 1 - 100 Employee

• Marketing

  • 2021 - Present



Self-employed

• Marketing Consultant

  • 2019 - Jun 2021

  Developed multi-channel assessment for new product opportunities and strategic input into new product launch plans. Developed multi-channel assessment for new product opportunities and strategic input into new product launch plans.



Colgate-Palmolive

• United States
• Manufacturing
• 700 & Above Employee

• Senior Brand Manager

  • 2013 - 2018

  Developed strategic direction and identified opportunities to grow existing portfolio of Prescription Diet® therapeutic products and managed brand P/L for Healthy Advantage® pet food. • Gained senior management support for $2.4 million upgrade to e-commerce platform. • Led 2017-2018 trade show activation and identified over $100,000 in savings• Delivered nine months of share gains by leading integrated marketing campaigns including packaging, print and digital media assets, sales collateral, social activation, trade show activation, and key influencer outreach• Led cross-functional new product teams to launch products in veterinary and retail channels. • Initiated research to understand declining loyalty program and leveraged insight driven solutions.• Met with key customers and developed campaigns to drive in store activation.• Identified and executed changes to consumer sampling program, saving $1.4 million. • Executed brand positioning research and subsequent rebranding to improve declining sales.• Developed customized e-CRM program that led to 15% lift in loyalty. • Led communication strategy including traditional and digital advertising campaigns.• Managed agency relationships including media briefing, messaging direction and tracked KPIs.• Led pricing strategy and modeling to deliver top line growth and operating profit (2014-2017).• Managed Brand Manager, Assistant Brand Manager and Research Analyst

• Brand Manager

  • 2011 - 2013

  Responsible for developing strategic direction, identifying opportunities to grow existing portfolio and managing P/L’s. • Using stage gate process; identified opportunity gap on SCIENCE DIET treats, developed strategic direction, worked with supply chain /co-manufacturers to launched 12 new treats, including entirely new brand in six month period. • Led marketing review of coupon, print, and media spend to identify $1 million in cost savings. Recognized for best savings initiative in Q4 2013.



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Brand Operations Manager

  • 2007 - 2009

  Led marketing strategies and brand planning for the Northeast for key carbonated soft drink brands. Selected to transfer to NY in core brand role reporting to an Assistant Vice President.• Led 2008- 2009 marketing brand plans for SPRITE®, VAULT® and FANTA® beverages for the Northeast Region. • Developed and executed Northeast launch plan that increased new sales 6% in a declining soft drink market.

• Senior Shopper Marketing Manager

  • 2004 - 2007

  Responsible for all areas of marketing (branding, product introductions, consumer insights, research, consumer promotions and advertising) with key national accounts.• Linked promotional opportunities to strategic insights by reviewing consumer and shopper syndicated and custom research• Negotiated with Continental Airlines for $110,000 trade funding to be redirected to support Coca-Cola® brand advertising; gained Coca-Cola $1.8 million in VIK advertising exposure.• Led NASCAR RaceDay Scanner promotion that gave 4 million consumers access to pit and driver radio. The promotion drove 40% lift in Coca-Cola sales at Domino’s Pizza. In Brandweek February 2006.

• Shopper Marketing Manger

  • 2001 - 2004

  Responsible for marketing all Coca-Cola brands (branding, new product introductions, consumer insights, research, and development and execution of promotions) with national convenience retail customers• Developed national Exxon Mobil, Coca-Cola and Blockbuster promotion that drove volume up 200%.• Developed over 50 promotions leveraging Coca-Cola packaging to integrate key partners into promotions: fountain cups, promotional cartons, lids, carriers, labels and bottle caps.• Developed a national Coca-Cola Home Depot promotion that drove a 10% increase in volume versus prior year for Speedway (highest monthly promotional volume).



Birds Eye

• United States
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Marketing Manager- Frozen Vegetables

  • 2000 - 2001



Kimberly-Clark

• United States
• Manufacturing
• 700 & Above Employee

• Assistant Brand Manager

  • 1997 - 2000