Client Success Manager

• Feb 2023 - Present

Director, Search

• Jul 2022 - Jan 2023

Developed and executed advanced YouTube strategies for a cornerstone agency client. Initiated brand safety measures that significantly reduced wasted ad spend. Established and delivered POVs on emerging issues in the search landscape including privacy compliance. Maintained a 24-hour turnaround on all client and internal questions and 100% error-free campaign management. Developed and executed advanced YouTube strategies for a cornerstone agency client. Initiated brand safety measures that significantly reduced wasted ad spend. Established and delivered POVs on emerging issues in the search landscape including privacy compliance. Maintained a 24-hour turnaround on all client and internal questions and 100% error-free campaign management.

Digital Director

• Jul 2021 - Jun 2022

Developed measurement and attribution plan for a key agency client. Orchestrated omni-channel strategies for both branded and performance media. Redesigned client reporting to better highlight performance trends and optimizations. Developed job aids supporting strategy, account, and creative teams unfamiliar with the role and execution of digital media. Authored agency blog content on changes to the paid search marketing ecosystem. Vetted dozens of potential external partners including OTT, programmatic, and high impact mobile ad units. Show less

Associate Director, Digital Integration | Associate Director, Search

• Jun 2020 - Jul 2021

Mentored and managed a team of search analysts in support of a major e-commerce client. Developed content to help educate clients on core paid and organic digital media principles. Coordinated across all paid media teams including social, direct partnerships, and traditional media to develop and execute strategies. Developed a pilot outline for a new hire onboarding guide tailored to the agency’s search and social team. Mentored and managed a team of search analysts in support of a major e-commerce client. Developed content to help educate clients on core paid and organic digital media principles. Coordinated across all paid media teams including social, direct partnerships, and traditional media to develop and execute strategies. Developed a pilot outline for a new hire onboarding guide tailored to the agency’s search and social team.

Associate Director, Channel Integration

• May 2017 - Apr 2020

Led training, knowledge management and professional development efforts for a growing team of digital marketing professionals. Successes included the roll-out of a knowledge management platform, talent matrix and organizational chart, and the redesign and coordination of regular internal knowledge shares to encourage growth and a culture of learning. Additionally, led the planning and strategic and tactical execution of digital (paid search, programmatic. social, etc.) and traditional (out-of-home) media for agency clients as needed. Developed and managed vendor relationships, identified and executed optimization opportunities, and delivered clear, actionable and narrative-driven campaign reporting. Show less

Manager, Revenue Operations

• May 2015 - May 2017

Developing and leading centers of excellence and expertise in digital advertising, including SEM, Facebook, and first and third party display. Accountable for leading regional team to implement, maintain, and enhance digital campaigns and support the company's sales efforts. Leading training and change management for SEM.

Senior Search Engine Marketing Analyst

• Jul 2014 - May 2015

Developing and delivering search engine marketing training for new department hires as well as sales support teams across the country. Portfolio includes instruction manuals, webinars and supporting job aids.

Search Engine Marketing Analyst

• Mar 2013 - Jul 2014

Implemented and managed hundreds of SEM campaigns for clients across the country. Made strategic plans and recommendations for search marketing campaigns including budget and traffic estimates.

Project and Digital Marketing Manager

• Aug 2009 - Mar 2013

Delivered instructional presentations on digital marketing at a number of national and regional client conferences. Managed multi-channel marketing solutions and led growth of company's digital marketing efforts and knowledge base. Trained several hires on company practices including digital marketing. Delivered instructional presentations on digital marketing at a number of national and regional client conferences. Managed multi-channel marketing solutions and led growth of company's digital marketing efforts and knowledge base. Trained several hires on company practices including digital marketing.

Producer

• Jul 2006 - Jun 2009

Chosen to launch several newscasts for the station's growing news operation. Produced a number of special projects including election coverage and voting guides, college football championship coverage, tropical weather coverage and more. Created station's first training manual for new producers and associate producers. Chosen to launch several newscasts for the station's growing news operation. Produced a number of special projects including election coverage and voting guides, college football championship coverage, tropical weather coverage and more. Created station's first training manual for new producers and associate producers.

Producer

• Jun 2003 - Jun 2006

Helped launch one of the country's first High Definition newscasts. Developed and implemented a number of new on-air newscast features. Published breaking news to station's website and edited video as needed. Helped launch one of the country's first High Definition newscasts. Developed and implemented a number of new on-air newscast features. Published breaking news to station's website and edited video as needed.

Producer

• Jun 2000 - Jun 2003

Grew from overnight producer to senior producer in three years. Worked with station's large team of reporters, photographers, editors and technical staff to produce daily newscasts including special and ongoing coverage events. Grew from overnight producer to senior producer in three years. Worked with station's large team of reporters, photographers, editors and technical staff to produce daily newscasts including special and ongoing coverage events.