Marketing and Sales Manager

• Nov 2020 - Present

Regional Planner

• Jan 2019 - Jun 2020

- Executed sales forecasts models, reviewed historical sales trends, implemented inventory strategies and evaluated the impact on results. - Managed a planning system (Open to buy) to increase the profit of the $10MM purchase, ensured an adequate level of stock and maintained a positive revenue. - Monitored 9 brands performance according to sales, revenue and markdown plans. - Identified an opportunity that reduced aged/obsolete inventory and generated a 50% increase in stock rotation.

Project Manager

• Jan 2018 - Jun 2018

-Researched technological trends of industry 4.0 (big data, blockchain, cloud, etc) applied to automotive, retail and textile sector. - Developed a project, that obtained a smart digital logistic system, which optimized processes and minimized risks by 40%. - Created a platform that had real time visibility of the purchase, production planning and logistic processes. - Executed a pilot test that generated cost and time savings by 50%. -Researched technological trends of industry 4.0 (big data, blockchain, cloud, etc) applied to automotive, retail and textile sector. - Developed a project, that obtained a smart digital logistic system, which optimized processes and minimized risks by 40%. - Created a platform that had real time visibility of the purchase, production planning and logistic processes. - Executed a pilot test that generated cost and time savings by 50%.

Manager Operations

• Apr 2016 - Sep 2017

- Planned and oversaw the daily operations of the 21 retail stores, leading them to a 15% average reduction of their overhead costs. - Supervised the managers and associates of the 21 stores. - Directed and guided internal teams to achieve performance targets. Led them to be the number one team in America. - Generated sale analysis, operations and competition reports for the upper management. - Followed up logistics, maintenance and purchase of supplies. - Planned and oversaw the daily operations of the 21 retail stores, leading them to a 15% average reduction of their overhead costs. - Supervised the managers and associates of the 21 stores. - Directed and guided internal teams to achieve performance targets. Led them to be the number one team in America. - Generated sale analysis, operations and competition reports for the upper management. - Followed up logistics, maintenance and purchase of supplies.

Project Team Lead

• Jan 2016 - Jun 2016

- Created a business plan for a competition called "Transformative Initiative" in the Basque Culinary Center. - Suggested and implemented changes in work procedures for a better quality in products, reducing cost of raw materials by 15%. - Brand development and introduction to local supermarkets & retailers. - Created marketing plans and design advertising campaigns. - Managed social media accounts gaining 80% of new active users. - Created a business plan for a competition called "Transformative Initiative" in the Basque Culinary Center. - Suggested and implemented changes in work procedures for a better quality in products, reducing cost of raw materials by 15%. - Brand development and introduction to local supermarkets & retailers. - Created marketing plans and design advertising campaigns. - Managed social media accounts gaining 80% of new active users.

Administrative Assistant to CEO

• Sep 2014 - Sep 2015

- Participated in business networking groups within assigned territory. - Promoted the overall services of the company; capture 25 new clients a month. - Identified and qualified potential clients by phone and premise visits. - Created a digital marketing plan which drove an increase on marketshare from 6% to 10% . - Planned and managed all event operations (Training, Seminar, Workshops). - Data creation and update CRM System. - Participated in business networking groups within assigned territory. - Promoted the overall services of the company; capture 25 new clients a month. - Identified and qualified potential clients by phone and premise visits. - Created a digital marketing plan which drove an increase on marketshare from 6% to 10% . - Planned and managed all event operations (Training, Seminar, Workshops). - Data creation and update CRM System.

Event Organizer

• Jun 2011 - Aug 2011

- Assisted the vice-president of Costa Rica. - Organized appointments and attended private meetings. - Provided general assistance (travel arranging, simultaneous translation, etc) - Assisted the vice-president of Costa Rica. - Organized appointments and attended private meetings. - Provided general assistance (travel arranging, simultaneous translation, etc)