Account Manager

• Mar 2023 - Present

Account Executive

• May 2022 - Feb 2023

Marketing Manager

• Jun 2021 - Nov 2022

• Conducts ongoing in-depth market research to develop the brand’s story and visual assets around relevant competitors and additional relevant tech fashion go-to-market strategies, product capabilities, and audience segmentation resulting in the brand’s current identity. • Supervises the design, implementation, and finalization of Instagram growth marketing strategies for senior associates and partners to drive organic marketing outreach; designed a marketing strategy that organically attracted 1.8K followers within 60 days of enactment. • Leads influencer marketing research strategies to collaborate with leading influencers in the fashion and ad-tech space to attract new consumers to the platform; organically attracted 90+ users within 15 days, who brought in $15K in inventory value for the website. Show less

Associate Account Executive

• Apr 2021 - May 2022

• Serves as the lead associate project manager across 5+ cross-functional teams overseeing communication and deliverables for leading clients; designated to establish communication maps for all cross-functional teams on two (2) client accounts, SAS & Lockheed Martin. • Manages the production process from concept ideation to final deliverables on multi-million ($10M+) client accounts; co-led the development of 3+ commercials exceeding $1M in production that were broadcasted on leading networks including ABC & Disney. • Directs client press placements both on the creative and corporate sphere across digital, print, and social media channels; championed the marketing strategies that were used pre and post launch for The Batting Lab, a visual project with an estimated budget of $500K. Show less

Marketing Project Coordinator, Strategic Brand Partnerships

• Oct 2020 - Feb 2021

Kin is a new breed of creative company using kinship to unleash business and culture as forces for good in our world. Kin partners with some of the most progressive individuals, organizations and brands to innovate campaigns, experiences and products that create a lasting, positive impact.During my time at Kin I was promoted from Strategy & Research Specialist to Marketing Project Coordinator within three (3) months of operations due to developing and executing digital marketing initiatives for 5+ leading client accounts including FENTY LVMH, STX Entertainment and Away. Accomplishments Include: - Lead cross-functional team management efforts to build strong relationships across local and corporate client accounts to drive coordination efforts and organizational alignment for 3+ projects with operational budgets exceeding $150K in revenue generation. - Analyzed and tracker Key Performance Indicators (KPIs) including, but not limited to Return of Investment (ROI), Return on Ad Spend (ROAS), and Social Media Campaign engagement on 3+ leading creative accounts including Netflix, MailChimp, and Arteza. Show less

Strategy & Research Specialist, Brand Development & Activation

• Jun 2020 - Feb 2021

As the Strategy & Research Specialist I supported marketing managers on developing marketing plans that would drive audience growth and engagement to attract new client accounts. Accomplishments Include:- Managed reporting on campaign and campaign performance to analyze data to understand the reasons behind campaign performance and use those insights to make recommendation and acquire new accounts. - Communicated and collaborated regularly with program stakeholders, including but not limited to leadership, designers, news producers and other coordinators to produce leading results for 4+ leading accounts including, FENTY LVMH, MailChimp, Netflix, Arteza, Away, and Campbells. Show less

Marketing Manager, Market Analysis & Segmentation

• Feb 2020 - Jan 2021

European Wax Center began as a family-owned salon where two brothers had an idea to revolutionize the waxing experience. The creation of their proprietary Comfort Wax® helped propel European Wax Center to become the #1 wax specialty personal care brand in the United States with over 800 centers nationwide. As the Digital Marketing Director I direct digital and social marketing campaigns across 3+ social media platforms to drive brand awareness and clientele, including Twitter, Facebook, and Instagram. As a result of my efforts I developed a marketing plan Y’19 that resulted in driving brand engagement by +1.5K% in 30 days. Accomplishments Include: - Maintains and distributes digital strategy documents and core marketing calendar to ensure organizational alignment within the marketing team; executes email marketing, creative strategy, and deployment to drive retention; drove customer retention by +45%. - Assesses quantitative and qualitative marketing efforts to drive customer bonding, commercial results, and create a holistic and comprehensive plan to execute operations; developed a marketing plan that drove social media engagement levels by +3K%. Show less

Marketing Specialist, Brand Awareness & Campaign Activation

• May 2019 - Jan 2020

As the Marketing Specialist I assisted the Manager and Assistant Manager with incentives concerning digital marketing efforts such as newsletter campaigns, social media advertising, social media content, social media reporting and analytics in order to drive brand awareness. Accomplishments Include:- Developed and executed digital marketing initiatives, delivering strong and compelling messaging around merchandise to attract and retain European Wax Center customers; resulted in driving consumer awareness and new accounts by +15% within two (2) months of implementation. - Created, administered, and managed all marketing program timelines, ensuring all parties were on schedule and all brand guidelines were met to execute and create a strong brand presence across social media. Show less

Marketing Associate, Global Marketing Affairs

• Jun 2019 - Aug 2019

Network 20/20 is a New York-based organization bridging the gap between the Private Sector and Foreign Affairs. A community of professionals invested in foreign policy. Network 20/20 bridges the gap between the private sector and the foreign policy world by engaging rising and established professionals meaningfully in foreign policy. As the Marketing Associate I lead research, marketing, sales operations to strengthen the company's social media awareness. Particular research efforts focused on researching between the Chine and United States Trade Wars. Furthermore, I managed the company's LinkedIn and Twitter account for Network 20/20, leading to an increase in following and engagement of +2000% and organically gaining +150 followers in 30 days. Accomplishments Include: - Coordinated four (4) major fundraising events to support the growth and foundation of Network 20/20 while additionally managing briefing operations that covered the Trade Wars between Chine and the United States within the Fashion Industry. Show less

Financial Analyst, Stock Market Analysis

• Feb 2017 - Jan 2018

The Geneseo Student Managed Investment Fund is a long-only equity fund that is geared towards educating business students about the world of finance. Students use their communication, analytical, and quantitative skills to research and pitch individual equities to be invested in by the fund. Through oversight by an executive board, professors, investment advisors, and an alumni board, students invest and manage approximately $300,000 for the benefit of the school. As a Financial Analyst I maintained a $250K student portfolio to buy and sell leading stocks such as Apple, Netflix, and Celgene Corporation. Daily efforts allowed me to develop and pitch stocks via 20+ market graphs, financial statements, and formula ratios to sell stocks to cross-functional team leaders/Directors. Accomplishments Include: - Processed financial planning, workflow documentation, and training roll-out efforts for opportunity qualification and resource management; I made a recommendation to buy for Activision Blizzard, resulted in a +60% stock buy and increase in portfolio value. - Managed the clubs LinkedIn and Twitter accounts while managing financial operations to increase following and engagement across campus and potential investor acknowledgement; I independently developed marketing plan that drove awareness by +1.5K% Show less

Marketing Specialist, Brand & Audience Activation

• Jul 2017 - Aug 2017

Rapid Realty NYC is a rental-based real estate brokerage in New York City. It was the first rental brokerage in New York to utilize a business franchise model. As a Marketing Specialist I prepared documents such as representation contracts, purchase agreements, closing statements, leases, and deeds before and after appointments. In terms of proactive measures, I generated leads through various marketing campaigns, such as cold calling and emailing, bringing in 2-5 leads daily, ultimately driving firm awareness by +300% in two (2) months. Accomplishments Include: - Advertised and managed 50 new apartments a day on advertising sites such as Naked Apartments, Craigslist, and HotPads; successfully leading to the hosting of 20+ apartment showings and open houses to possible renters and buyers ranging in $200K to $10M in fiscal value. - Conducted quarterly seminars and training sessions for current and new sales agents to improve sales and advertising techniques; trained 5+ new agents that brought in $1M+ in revenue generation to the firm. Show less