Marketing / Sales & Outreach Manager

• Oct 2023 - Present

Marketing Manager

• Apr 2013 - Present

Marketing & Communications: • Consulted in re-design and menu planning to reach our new target market. • Developed 10 page website integrating social media and advertising current events/specials. • Create all social media marketing content (Twitter, Facebook, Yelp) to improve customer engagement and inform of upcoming promotions, events. Developed Cause Marketing events to support community issues such as breast cancer, local family fundraisers, disaster relief. HR: • Collect and Interview candidates for all open positions • Coach employees and enforce company policies Operations: • Assist in day to day operations of business (bartending, serving, managing staff, scheduling, payroll, accounting, inventory). Show less

Podcast Host

• Jun 2019 - Oct 2023

Marketing Manager - Social Media and Content

• Jul 2019 - Jun 2023

2022 Highlights: Grew Facebook followers by 10%; Increased Instagram page reach by 283%; Increased Twitter followers by 20%; YouTube watch hours increased by 7%. Collaborated with Contra Costa Food Bank to volunteer and share our experience and highlight their charity work on social media. • 2021 Highlights: Grew Facebook nearly 8%; Launched new Instagram page which has netted 7,000+ new impressions; Increased Twitter followers 180% along with 77,475 impressions; Grew YouTube page 54%. Personally conversed with 2,782 different social media followers. • Social Media Strategy & Design: Serve as SME for FNHW’s social media efforts, including the development of company pages across social platforms (Facebook, Instagram, TikTok, LinkedIn, Twitter, and YouTube). • Social Media Management: Develop, implement, and track social media campaigns designed to increase brand awareness, generate leads, increase realtor & customer engagement, and promote the FNHW brand. • Response Management: Review user posts and discern which require some type of response or follow-up. • Content Development & Management: Assist in the development of content across all digital media. Personally wrote, storyboarded, videoed, acted, voiced over, and edit all our picture and video content. Show less

Podcast Video Producer

• Jan 2019 - Feb 2019

• Edit podcast audio into video clips for social media content [Twitter]. • Analyzed Social media marketing strategy. • Edit podcast audio into video clips for social media content [Twitter]. • Analyzed Social media marketing strategy.

Communications Analyst II

• Nov 2018 - Feb 2019

Support day-to-day listening and reporting across primary social channels - Facebook, Twitter, LinkedIn, Instagram, YouTube - online media publications, blogs and other new emerging platforms · Maximize the use of PayPal’s internal and external tools for listening and reporting · Interpret data on behalf of a host of business units to create actionable insights they can use in their respective teams · Maintain PayPal’s tone/voice across online channels · Support the strategic development of online programs at scale that engage current and new customers · Manage social media analytics to quantify and qualify effectiveness of PayPal’s activity online · Act as a key knowledge source for cross functional teams including corporate communications, product and technology teams to provide advice and support their needs; while working closely with the core Global Social Marketing team in order to build a strong and unified brand image Show less

Presentation/Communications Specialist

• Jul 2018 - Sep 2018

· Develops and actively manages project plans. Manages resources, project schedule and budget to meet deliverables. Maintains all reporting requirements as needed. · Actively manages the execution of the project, including assigning tasks to project staff, managing project scope and project finances, and ensuring the quality of deliverables. · Integrates the work of large teams and multiple vendors to deliver project success. May manage contract resources directly to execute project activities. Show less

Social Media Coordinator

• Jan 2018 - Jun 2018

• Daily management and posting to all social media channels through Percolate by being our lead on all JIRA requests that come into the Social Media Marketing Team • Ongoing creation of new content concepts in response to fan/follower engagement behaviors, industry trends, new technologies, etc. • Work closely with Creative Services Team to create branded, shareable images and graphics to our local affiliate pages • Support in the ideation and development of real-time content requests coming in from across the company to be published on local affiliate social media pages • Maintain experiences by ensuring tags and descriptions are optimized and content is accurate, relevant and fresh. • Research health trends to create content that is applicable to current trends and news. • Track, report & evaluate social media data and analytics, and recommend improvements to increase effectiveness. • Partnering with our media agency to boost posts and launch advertisements on time while assisting with managing social media budget • Provide support, including on-site at company events for publishing and engagement. • Support the Social Media Marketing Team with any additional projects as they come up. • Keep current with emerging web technologies and social media updates. • Update job knowledge by participating in educational opportunities, reading professional publications, and maintaining personal networks. Show less

Social Media Project Manager

• Jul 2015 - Jul 2017

• Project: Listening for Leads: Listened to external websites and social platforms (Twitter, Instagram, etc) for specific keywords using Salesforce tools Radian6 and Social Studio for potential sales leads. Analyzed results to identify $126k of Qualified Leads per month to be nurtured through account stakeholders. • Podcasting: The Virtual Water Cooler, Cisco Champion Radio: Produced and hosted a podcast to introduce remote workers to the rest of Cisco and bring different groups together; worked with other groups to edit and bring together Cisco Podcasters. • Generated at least 500 downloads per podcast episodes via production formats and promotion strategy • YouTube: Address video upload requests, remove irrelevant videos, and add video Cards/Annotations to drive to specific offers from Cisco. • Monitor YouTube video comments section for potential sales opportunities and remove any spam or offensive comments. • Social Ambassador Hub: Analyze and report findings on Social activity from Cisco employees. • Track all Social Ambassador Metrics and report out via Region, Team, and Individual. • Created communications and contests to drive up employee engagement on the Hub. • Increased social reach monthly to 20k+ internal members with an average monthly shares of 74k+ and reach of 61,753,386 impressions (displacing paid results with organic content across the Cisco network) by supporting growth of internal advocacy network Show less

Freelance Writer

• Mar 2015 - Jun 2015

Freelance writer specializing on Bay Area sports, food/restaurants and entertainment. Freelance writer specializing on Bay Area sports, food/restaurants and entertainment.

Business Consultant Lead

• Apr 2010 - Mar 2014

Communications: • Created engaging PowerPoint slides for manager meetings-providing metrics, events and announcements. • Wrote and published a monthly newsletter for our IT Group highlighting our achievements and upcoming plans. Expanded online to a blog and proposed social media integration. • Edited organizational internal communications, including e-mails, announcements, internal website. • Created illustrations featured in monthly communications to inform and engage employees about upgrades. • Administrative rights to run SharePoint Wiki tool for employees to review procedures – included HTML. Operations/HR: • Streamlined and managed end-to-end onboarding process for SI (group of 300 contractors and FTEs): Ordered all hardware, software and space for newhires, coordinated start dates and screened candidates for open positions. • Facilities management for the organization over 10+ buildings in eight different cities. Managed and documented all current spaces, moves, and worked with facilities to secure empty space for future hires. • Controlled all asset ordering, including: Laptops for newhires, cell phones and tablets for FTEs, accessories, Ergonomic requests, VPN access, Network access, etc. • Conducted first day orientation for new hires. • Restructured the disembark process: was able to save assets from going missing as well as timely space knowledge and assignments. • Worked with IT, Facilities, NW Services and Telephony ensure timely start dates for newhires. • Liaison for business continuity planning. Show less

Claims Generalist

• Aug 2005 - Sep 2009

Responsible for managing complex claims related to thefts, vandalisms, total losses, commercial vehicles and minor injury Was held accountable for accuracy in settlements regarding Progressive's liability. Prepared and analyzed reports to present to management to move a claim forward in processing Managed ongoing communications between all interested parties including leadership, clients, and third-party vendors by notifying each group of claims process, timelines, and expected outcomes Drove successful processing of complex claims by: investigating initial complaint, managing input from involved parties, determining liability based on state standards, negotiating with local businesses to remedy the problem, and meeting deadlines and budget constraints Led the claims department in work quality receiving above average ratings in file management, estimates, feature management, and overall work environment; Assisted in creation of marketing images for player's summer camps. Strategized marketing concepts and designed images for attire and advertising campaigns Show less

Assistant Manager/Marketing Consultant

• Aug 2004 - Nov 2007

Assisted in day to day operations of business. Designed marketing strategies and event planning. Assisted in day to day operations of business. Designed marketing strategies and event planning.

Game Day Operations Assistant

• Dec 2003 - Jun 2005

Assisted in the coordination and execution of promotions and operations during home basketball games Worked with athletic department on marketing strategies for school's logo/website. Member of a committee initiative to expand website marketing including a re-branding of the university's logo which resulted in a long-term plan to address other university marketing strategies Assisted in the coordination and execution of promotions and operations during home basketball games Worked with athletic department on marketing strategies for school's logo/website. Member of a committee initiative to expand website marketing including a re-branding of the university's logo which resulted in a long-term plan to address other university marketing strategies

Stringer

• Aug 2003 - Feb 2005

Covered stats and game stoies on high school sporting events Covered stats and game stoies on high school sporting events