Director - Business Leadership Center

• Jan 2020 - Present

Adjunct Faculty Instructor - Business Communication

• Jan 2014 - Present

Associate Director - Business Leadership Center

• Jul 2016 - Jan 2020

Program Manager Business Leadership Center

• Aug 2015 - Jul 2016

Further the objective of the BLC to augment the core and elective class theory and knowledge for MBA students by scheduling and managing seminars and programs. These seminars and program represent a diverse range of topics from managerial leadership, communication skills, customer innovation, interpersonal relations, team dynamics to servant leadership. Teach graduate level course on business presentation techniques to MBA candidates and business communications to undergraduate business students. Show less

Marketing Strategist

• May 2015 - Jul 2016

Developed marketing strategy for nationally recognized pediatric hospital Developed marketing strategy for nationally recognized pediatric hospital

Director of Marketing

• Apr 2014 - Apr 2015

Responsible for all activities related to conceptualizing and implementing market strategy and achieving marketing targets. Specific responsibilities include category and consumer insights; market research and planning; strategic direction for channel management; marketing communications strategies; Digital/Online strategy & development; coordination with sales; and, hiring and directing the day-to-day activities of marketing staff. Responsible for all activities related to conceptualizing and implementing market strategy and achieving marketing targets. Specific responsibilities include category and consumer insights; market research and planning; strategic direction for channel management; marketing communications strategies; Digital/Online strategy & development; coordination with sales; and, hiring and directing the day-to-day activities of marketing staff.

Independent Marketing Consultant

• Nov 2008 - May 2014

Worked in a variety of industries including skin care, confectionary, dairy, pet supplies, & video games Analyzed opportunity and developed recommendation for working with CPG companies Led insight development for a top 10 soft drink to develop more competitive & relative advertising Created launch plan for pet safe cleaning products Researched and created history and future opportunities of the gaming industry Facilitated brainstorming session for Latin American regional leadership meeting Led test market launch of new products Show less

Commercial Strategist

• Mar 2007 - May 2008

Responsible for multi-brand initiatives: Health & Wellness and Hispanic. • Developed corporate health & wellness communications strategy and made recommendation to cross-functional team. • Created cross-functional task force to develop overall corporate Hispanic strategy. Launched regional Hispanic summits to develop a roadmap for reaching key Hispanic customers and their consumers. • Facilitated insight development process on Baby Boomers for soft drink marketing team. Responsible for multi-brand initiatives: Health & Wellness and Hispanic. • Developed corporate health & wellness communications strategy and made recommendation to cross-functional team. • Created cross-functional task force to develop overall corporate Hispanic strategy. Launched regional Hispanic summits to develop a roadmap for reaching key Hispanic customers and their consumers. • Facilitated insight development process on Baby Boomers for soft drink marketing team.

Director of Marketing - Energy & Water

• Dec 2006 - Feb 2007

Responsible for identifying opportunities within the marketplace and developing an overall strategy for CSAB’s participation in these fast growing categories.• Created fact based of industry trends, competitive analysis, and consumer behavior for energy category.• Developed research plan to gain understanding of potential opportunities in energy category.

Director of Marketing - Hawaiian Punch

• Jul 2005 - Nov 2006

Director of Marketing Planning

• Aug 2004 - Jul 2005

Developed brand planning process for new larger, combined organizationReported brand results through balanced scorecard process

Brand Manager - Dr Pepper, Sunkist, A&W, Diet Rite, RC

• Feb 2001 - Aug 2004

Associate Brand Manager

• 1998 - 2000

Associate Product Manager

• 1998 - 2000