Kristen B.
Senior Marketing Manager at Highland Development Company- Claim this Profile
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English Native or bilingual proficiency
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French Professional working proficiency
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Bio
Ian Wahlers
Bright, personable, and a committed professional, anybody who hasn't had the opportunity to work with Kristen is truly missing out.
Ian Wahlers
Bright, personable, and a committed professional, anybody who hasn't had the opportunity to work with Kristen is truly missing out.
Ian Wahlers
Bright, personable, and a committed professional, anybody who hasn't had the opportunity to work with Kristen is truly missing out.
Ian Wahlers
Bright, personable, and a committed professional, anybody who hasn't had the opportunity to work with Kristen is truly missing out.
Experience
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Highland Development Company
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United States
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Real Estate
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1 - 100 Employee
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Senior Marketing Manager
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Jun 2019 - Present
As Highland Development Company's Sr. Marketing Manager I'm responsible for leading cross-functional G2M strategies that drive product adoption and increase win rates. By leveraging industry expertise I coach the broader marketing team and provide edits to enhance content readability, positioning, and style. I'm responsible for leading HDC's positioning with the market. I work with cross-functional teams to identify personas, address pain points and develop key messaging that drives results. As Highland Development Company's Sr. Marketing Manager I'm responsible for leading cross-functional G2M strategies that drive product adoption and increase win rates. By leveraging industry expertise I coach the broader marketing team and provide edits to enhance content readability, positioning, and style. I'm responsible for leading HDC's positioning with the market. I work with cross-functional teams to identify personas, address pain points and develop key messaging that drives results.
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MPC
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United States
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Construction
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1 - 100 Employee
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Marketing Manager
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Feb 2018 - Jun 2019
In this role, I led the product marketing and communication strategies from ideation to execution. I successfully led the campaign strategy, leading to double-digit year-over-year growth in revenue.
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Project Accountant
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Nov 2013 - Feb 2018
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Practice Manager
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Mar 2013 - Oct 2013
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MegaPath
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United States
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Telecommunications
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100 - 200 Employee
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Account Executive
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Feb 2012 - Feb 2013
MegaPath operates one of the largest end-to-end communications networks in the country. In 2010 the company combined with Speakeasy and Covad to form a single company providing a full range of nationwide IP voice, security, and VPN and Internet services. MegaPath helps more than 85,000 businesses of all sizes to easily and securely communicate between their headquarters, employees and business partners to lower costs, increase security and enhance employee productivity. MegaPath operates one of the largest end-to-end communications networks in the country. In 2010 the company combined with Speakeasy and Covad to form a single company providing a full range of nationwide IP voice, security, and VPN and Internet services. MegaPath helps more than 85,000 businesses of all sizes to easily and securely communicate between their headquarters, employees and business partners to lower costs, increase security and enhance employee productivity.
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Account Manager
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Dec 2010 - Dec 2011
Dex One Corporation (NYSE: DEXO) is a leading marketing solutions provider helping local businesses and their customers connect wherever and whenever they choose to search. Building on its heritage of delivering print-based solutions, the company provides integrated products and services to help its clients establish their digital presence and generate leads. Dex One's locally based marketing experts offer a broad network of local marketing solutions including online, mobile and print search solutions, such as DexKnows.com.
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Education
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University of Colorado Denver
Master's degree, Marketing -
University of Colorado Denver
Bachelor of Science, International Business, French