Danis Roberts
Strategist at KOJO- Claim this Profile
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Bio
Ola Obaro
Danis is genuinely one of the most creative people I’ve had the pleasure of working with. He can be relied on to challenge the status quo, push those creative boundaries and importantly, deliver quality work consistently. Not only does Danis deliver consistently on an individual level, he is the type of individual that makes your team better. His wit, reliability and commitment are second to none and I consider it a privilege to have worked alongside him.
Katie Maier
I’ve had the fortune of working with Danis since 2020 and been impressed from the outset by his strategic mind, which has ensured and developed the unique integrity of the MCC and Lord’s brands. Danis approaches all digital projects, be they minor or major, with this core focus which has contributed greatly to the refined brand definition across the Club’s digital platforms. Projects of note include the successful launch of the venue’s first app, the digital delivery of the Lord’s Father Time Wall, and maximisation of the Club’s social platforms during the pandemic - which at points established Lord’s as the most followed sports venue in the world. With record ticket sales also channelled through our digital platforms during this period, MCC has been fortunate to have Danis at its digital helm. I have no doubt he will have great success in his next career move back home in New Zealand and wish him and his family the very best.
Ola Obaro
Danis is genuinely one of the most creative people I’ve had the pleasure of working with. He can be relied on to challenge the status quo, push those creative boundaries and importantly, deliver quality work consistently. Not only does Danis deliver consistently on an individual level, he is the type of individual that makes your team better. His wit, reliability and commitment are second to none and I consider it a privilege to have worked alongside him.
Katie Maier
I’ve had the fortune of working with Danis since 2020 and been impressed from the outset by his strategic mind, which has ensured and developed the unique integrity of the MCC and Lord’s brands. Danis approaches all digital projects, be they minor or major, with this core focus which has contributed greatly to the refined brand definition across the Club’s digital platforms. Projects of note include the successful launch of the venue’s first app, the digital delivery of the Lord’s Father Time Wall, and maximisation of the Club’s social platforms during the pandemic - which at points established Lord’s as the most followed sports venue in the world. With record ticket sales also channelled through our digital platforms during this period, MCC has been fortunate to have Danis at its digital helm. I have no doubt he will have great success in his next career move back home in New Zealand and wish him and his family the very best.
Ola Obaro
Danis is genuinely one of the most creative people I’ve had the pleasure of working with. He can be relied on to challenge the status quo, push those creative boundaries and importantly, deliver quality work consistently. Not only does Danis deliver consistently on an individual level, he is the type of individual that makes your team better. His wit, reliability and commitment are second to none and I consider it a privilege to have worked alongside him.
Katie Maier
I’ve had the fortune of working with Danis since 2020 and been impressed from the outset by his strategic mind, which has ensured and developed the unique integrity of the MCC and Lord’s brands. Danis approaches all digital projects, be they minor or major, with this core focus which has contributed greatly to the refined brand definition across the Club’s digital platforms. Projects of note include the successful launch of the venue’s first app, the digital delivery of the Lord’s Father Time Wall, and maximisation of the Club’s social platforms during the pandemic - which at points established Lord’s as the most followed sports venue in the world. With record ticket sales also channelled through our digital platforms during this period, MCC has been fortunate to have Danis at its digital helm. I have no doubt he will have great success in his next career move back home in New Zealand and wish him and his family the very best.
Ola Obaro
Danis is genuinely one of the most creative people I’ve had the pleasure of working with. He can be relied on to challenge the status quo, push those creative boundaries and importantly, deliver quality work consistently. Not only does Danis deliver consistently on an individual level, he is the type of individual that makes your team better. His wit, reliability and commitment are second to none and I consider it a privilege to have worked alongside him.
Katie Maier
I’ve had the fortune of working with Danis since 2020 and been impressed from the outset by his strategic mind, which has ensured and developed the unique integrity of the MCC and Lord’s brands. Danis approaches all digital projects, be they minor or major, with this core focus which has contributed greatly to the refined brand definition across the Club’s digital platforms. Projects of note include the successful launch of the venue’s first app, the digital delivery of the Lord’s Father Time Wall, and maximisation of the Club’s social platforms during the pandemic - which at points established Lord’s as the most followed sports venue in the world. With record ticket sales also channelled through our digital platforms during this period, MCC has been fortunate to have Danis at its digital helm. I have no doubt he will have great success in his next career move back home in New Zealand and wish him and his family the very best.
Experience
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KOJO
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Australia
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Advertising Services
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100 - 200 Employee
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Strategist
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Sep 2022 - Present
Facilitating the delivery of end-to-end strategic projects for KOJO Sport including research, analysis, planning & delivering workshops, crafting insights and measuring outcomes post-delivery. Developing the roadmap and managing Kojo's suite of digital products and engagement tools, each designed to drive fan interaction and provide real time sports presentation integrations for clients. The role involves working across NZ & Australia on a broad range of sports including clubs and governing bodies in cricket, rugby, football, league and AFL. Show less
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Underscore Sport
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New Zealand
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Spectator Sports
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Founder
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Jan 2022 - Dec 2022
Underscore Sport was set up to leverage digital within sport to grow brands, build communities & drive commercial success. Clients included KOJO, Engage Digital Partners and ICC; working on the Women's Cricket World Cup in NZ and the Men's T20 World Cup across Australia. Underscore Sport was set up to leverage digital within sport to grow brands, build communities & drive commercial success. Clients included KOJO, Engage Digital Partners and ICC; working on the Women's Cricket World Cup in NZ and the Men's T20 World Cup across Australia.
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Marylebone Cricket Club
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United Kingdom
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Spectator Sports
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200 - 300 Employee
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Digital & Content Lead
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Sep 2020 - Nov 2021
• Responsible for the overall management and leadership of a four-person Digital team.• Driving the social media strategy for both MCC and Lord’s. Under my leadership there was a 3.5x increase in social audience and the Ground became the most followed sports venue in the world.• Creating content that delivered over 200 million social engagements per year, at industry leading interaction rates - @homeofcricket• Leading the club’s video output, including on-demand video that surpassed 150 million monetisable views per year, as well as multi-platform live streaming.• Developing digital products to improve the Club’s operations and deliver a best-in-class UX for customers, including the launch of a new Club website and their first venue app.• Identifying new revenue streams for the Club via digital initiatives including monetising video, sponsoring content and creating new digital assets to be commercialised. Show less
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Senior Digital Producer
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Sep 2019 - Sep 2020
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Digital Producer
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Feb 2018 - Sep 2019
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Harlequins
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United Kingdom
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Spectator Sports
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100 - 200 Employee
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Digital Content Manager
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Jan 2016 - Jan 2018
• Developing and driving Harlequins strategy and content creation for all of the Club’s social channels resulting in a 2.2x growth - @harlequins.• Implementing a league-leading video strategy across YouTube and social media.• Line management of a Content Executive.• Ensuring match days were covered live across all digital channels, covering three teams and 40+ fixtures per season (home and away).• Writing content for the Club’s website including club updates and match reports, generating over a million page views each year.• Developing digital assets for the Commercial team to package and sell to its portfolio of global partners. Show less
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Creative Digital Executive
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Apr 2014 - Jan 2016
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CIES - Centre International d'Etude du Sport
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Switzerland
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Spectator Sports
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1 - 100 Employee
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FIFA Master Student
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Sep 2012 - Jul 2013
• Graduated from the FIFA Master with an A average across the three sub modules (Humanities, Management and Law) • Completed a thesis on ‘Fan Involvement in European Club Football’ • The program is endorsed by FIFA in partnership with De Montfort In Leicester, SDA Bocconi in Milan and University de Neuchâtel in Neuchâtel • It was recently named the best postgraduate sports course by SportBusiness • Graduated from the FIFA Master with an A average across the three sub modules (Humanities, Management and Law) • Completed a thesis on ‘Fan Involvement in European Club Football’ • The program is endorsed by FIFA in partnership with De Montfort In Leicester, SDA Bocconi in Milan and University de Neuchâtel in Neuchâtel • It was recently named the best postgraduate sports course by SportBusiness
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Manchester City Football Club
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United Kingdom
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Spectator Sports
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700 & Above Employee
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Marketing Internship
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Aug 2011 - May 2012
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Education
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2012 - 2013
FIFA Master - International MA in Management, Law and Humanities of Sport
MA -
New York Film Academy
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University of Otago
BA
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