Head of Flybuys Personalisation

• Aug 2022 - Present

Head of Digital Experience & Channels

• Jun 2021 - May 2022

Drove the development of the Flybuys digital strategy and roadmap, to enhance the member experience, increase engagement and provide value to both members and client partners. Balancing and prioritising the needs of mulitple stakeholders, I lead the delivery of digital enhancements with internal data and technology teams and external suppliers. My direct reports included a Digital Experience Producer, UX Designer, Project Delivery Lead (New products) and Marketing Automation & Delivery Manager, whose team delivered all Flybuys eDMs and notifications – spanning lifecycle, brand, client and service comms.

Head of Transformation

• Jul 2018 - Jun 2021

Lead the delivery of a multi million dollar project to transform the Flybuys customer value proposition, which saw the introduction of two new currencies for members (New World Dollars and Z & Caltex Fuel discounts), a treats and deals platform and brand refresh. This was the largest project in the company’s 24 year history and through successful coordination of multiple workstreams - covering technology, marketing, customer experience, data & analytics, client engagement and legal - was delivered on time and under budget.

Marketing Solutions Manager

• Sep 2017 - Jul 2018

Effectively an internal consultant, I worked with the Data & Analytics team to champion smarter data driven solutions for clients, best practise targeting and digital contact strategies. I also provided support to clients and account managers and mentored members of the direct marketing team on marketing planning for acquisition, retention and engagement.

Head of Marketing Services

• Sep 2016 - Aug 2017

Lead a team of data driven marketing specialists to deliver multi channel campaigns for Fly Buys clients, that encourage members to shop within the network and actively engage with the Fly Buys programme. During this time Loyalty New Zealand was successful in taking out the Marketing Association’s award for Direct Marketing Organisation of the Year.

Campaign Manager

• Jul 2012 - Aug 2016

Developed marketing plans and campaigns to win customers for some of New Zealand's biggest retail and service brands within the Fly Buys network, including Z Energy, BNZ, IAG, Contact Energy and Mitre 10.

Marketing Consultant

• Nov 2006 - Jul 2012

Managed key accounts and provided outsourced marketing services to SMEs in both B2B and B2C markets - covering retail, construction, manufacturing, education and service industries. Managed key accounts and provided outsourced marketing services to SMEs in both B2B and B2C markets - covering retail, construction, manufacturing, education and service industries.

General Manager

• May 2005 - Dec 2005

Managed key accounts and workflows for a team of software consultants. Reboot is a specialist provider of accounting and CRM software, crystal reports and customised database development. Managed key accounts and workflows for a team of software consultants. Reboot is a specialist provider of accounting and CRM software, crystal reports and customised database development.

Marketing Consultant

• Jan 2002 - Apr 2005

Provided marketing plans, market research, brand strategy, marketing campaigns, communication strategies, marketing collateral and general business advice to SMEs in both B2B and B2C markets. Provided marketing plans, market research, brand strategy, marketing campaigns, communication strategies, marketing collateral and general business advice to SMEs in both B2B and B2C markets.