Experience

Goalbook

• United States
• Software Development
• 100 - 200 Employee

• Product Engagement Specialist

  • Apr 2018 - Present

  - Responsible for leading UX initiatives across teams which contributed to measurable increases in user engagement. Launched campaigns through in-app experiences, email, and print. - Owned the in-app onboarding and engagement experience - including research, selection, and implementation of a 3rd-party platform. - Managed project planning and execution with multiple teams, external vendors, and executive stakeholders. Facilitated kickoff meetings, requirements gathering, critiques, approvals, and launch logistics - Identified and reported on patterns in user behavior that led to improved segmentation & solved user problems - Created processes & documentation that improved team efficiency and strategy - Designed & built custom landing pages for the marketing website (HTML, CSS, PHP, JS, Wordpress) - Improved company branding & efficiency by launching an online brand portal and creating templates for presentations and marketing materials - Mentored team members in design practices Show less



Trust for Public Land

• United States
• Non-profit Organizations
• 300 - 400 Employee

• Senior Designer / Interim Creative Project Manager

  • May 2016 - Mar 2018

  Led a team of in-house designers at a national non-profit. Managed project intake including assisting in developing project briefs, assigned projects based on availability and skill, gave art direction for designs and ensured delivered projects matched briefs. - Expanded design team by hiring & onboarding 2 additional designers, and a full-time project manager - Art directed 2 issues of Land + People magazine, working with staff writers and editors - Completed a successful re-design process for national fundraising gala materials, working directly with executive leadership. Included proposals, critiques, refinement, and print production. - Led daily stand-up meetings with design team. Used JIRA for tracking projects - Designed multimedia fundraising campaigns across web, print, and social media Show less



Pacific Union College

• United States
• Higher Education
• 200 - 300 Employee

• Graphic Designer

  • Jul 2013 - Feb 2016

  · Designed marketing materials for print, email, and web- Art directed a new advertising campaign· Designed and managed production of apparel, exhibit design, print & email marketing campaignsFor 3 months, I absorbed the role of the Director of Creative Services while she was on maternity leave, including day-to-day management of incoming and existing projects.

• Visual Arts Dept. Assistant

  • Jun 2014 - Oct 2015

  · Assisted the department chair & managed main office · Managed budgets, inventories, and purchasing· Monitored computer networks & provided basic IT support· Event planning: field trips, guest lectures, social events, etc.· Managed dept. communications between students, faculty and outside parties, including social media accountsOther accomplishments:· Streamlined office operations & created documentation for future employees · Organized and digitized records· Helped plan and design a new student lounge, and strategize for other long-term department improvements Show less

• Diogenes Lantern Editor

  • Sep 2012 - Jun 2013

  · Planned & executed original content· Designed and art directed the layout of a 300+ pg. book· Worked directly with commercial printers on an entirely custom job. (was decision maker in all steps of process, from initial quotes to press checks)· Delivered book on-time and under budget

• Visual Arts Lab Tutor

  • Sep 2011 - Jun 2013

  Responsible for assisting students with any technical or design questions, as well as supervision of Mac lab.

• Diogenes Lantern Assistant Editor / Lead Designer

  • Sep 2011 - Jun 2012



Nixie Creative Agency

• Designer / Partner

  • 2013 - 2014