Roland Mérelle 🔥

SEO Marketing Team Leader at Rablab | SEO, SEM, SMM Web Marketing Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Montreal, Quebec, Canada, CA
Languages
  • Français Native or bilingual proficiency
  • Anglais Professional working proficiency
  • Allemand Elementary proficiency

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5.0

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Nicolas Madore

Roland fut mon premier gestionnaire direct en SEO. Dire que Roland est un bon manager est un euphémisme des plus poussés. À ce jour, Roland demeure de très loin le meilleur gestionnaire que j'ai eu le plaisir de travailler avec. Son approche humaine m'a fait sentir en totale confiance au début de ma carrière, et son désir d'aider son équipe et de les élever toujours plus haut ont grandement contribué à mon développement professionnel. Roland a la gestion dans le sang, et il se soucie réellement de son monde. Cela fait maintenant 9 mois que nous ne travaillons plus ensemble, et il est encore et toujours là pour moi, toujours heureux de m'aider. Il est donc devenu le modèle sur lequel je me base pour évaluer un gestionnaire, et honnêtement, il a mis la barre très haute. Si ce que je viens d'écrire ne vous convainc pas que Roland est une addition incroyablement bénéfique pour toute équipe dans laquelle il se trouve, alors vous ne le méritez pas. C'est aussi simple que ça.

Bruno ⦿ Fridlansky

Roland faisait partie de l'équipe web & réseaux sociaux. Il débutait sa vie professionnelle après des études en Droit. Il s'est formé aux métiers du web, par passion et avec une forte curiosité numérique. Cette double compétence lui a permis de prendre en main les projets que nous lui avions confiés et d'être force de proposition. Participatif, à l'écoute et au fait des enjeux juridiques, il s'est impliqué pour répondre aux besoins des clients. Cela fait bientôt 5 ans, nul doute qu'il a bonifié son expertise internet pour répondre aux enjeux d'aujourd'hui, d'autant plus interessante avec sa compréhension des problématiques liées à la confidentialité des données.

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Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • SEO Marketing Team Leader
      • Jun 2019 - Present

      - SEO training management for campaign managers (Team of 8 people)- Be the main SEO technical resource- Ensure that the processes are homogeneous- Ensure continuous improvement of each member of the team

    • SEO Marketing Manager
      • Jun 2018 - Jun 2019

      - Audit the website and the content of the codes of the pages- Study the positioning of the site on the search engines- SERPs (SemRush, Google Trend, Google Search Console, Ahrefs, etc.)- Perform a benchmark of the competition (technological, positioning, Online Marketing)- Implementation of the SEO strategy (Search Engine Marketing)- Perform a technical and semantic analysis of the website's expertise- Optimize the content of web pages for SEO- Make recommendations on the technical evolutions of the site and the structuring of the content (Keywords Research, Mobile Friendly, User Experience, Meta Tags, etc.)- Track the volume of traffic from tracking tools as part of a reporting- Adjust and optimize the actions implemented (revision of the semantic field, revision of the programming, etc.)- Development and realization of a Backlink strategy

    • Canada
    • Hospitality
    • 1 - 100 Employee
    • Coordnator of Communications and Web Marketing
      • Mar 2018 - Jun 2018

      - Digital marketing project management (website, social media, management software)- SEO strategy for search engines- Strategy and digital communication of the brand- Management of IT projects and communication team- Commercial relationship with providers- Content creation: Branding, Publications, etc.- Digital Marketing - SEO / SEM / SMM - Google Analytics - Adwords - Digital marketing project management (website, social media, management software)- SEO strategy for search engines- Strategy and digital communication of the brand- Management of IT projects and communication team- Commercial relationship with providers- Content creation: Branding, Publications, etc.- Digital Marketing - SEO / SEM / SMM - Google Analytics - Adwords

    • France
    • Government Administration
    • 100 - 200 Employee
    • IT Training Manager
      • Dec 2016 - Dec 2017

      - Training in the use of the new digital collaborative work tools of 500 agents for 50/70 training sessions (Visio / telecommunication, Outlook Cloud, network, ...)- Technical support of video-conference and web-conference systems- Management, communication and animation of new Co-working spaces - Logistical organization of internal events related to the communication department - 30 to 60 weekly meetings- Management of event logistics (Transport, catering, technical, communication, ...)

    • France
    • Printing Services
    • 1 - 100 Employee
    • Digital Project Manager & Business Development Manager
      • Jun 2016 - Aug 2016

      - Management of the digital communication pole- Contribution to the development of the company's business strategy- Development and negotiation of sales- Update of legal documentation - Management of the digital communication pole- Contribution to the development of the company's business strategy- Development and negotiation of sales- Update of legal documentation

    • France
    • Marketing Services
    • 1 - 100 Employee
    • Internet Project Manager and Web Strategy
      • Mar 2014 - Dec 2014

      - Design and development of digital strategies- Proposal of SEO strategies- Website creation, social network management- Management of e-reputation in case of Bad Buzz- Web referencing and personal branding- Project management- Management of tenders and commercial proposals- Monitoring and content creation- Ethical respect of B to B customers- Legal advice in intellectual property, copyright, image rights, etc. - Design and development of digital strategies- Proposal of SEO strategies- Website creation, social network management- Management of e-reputation in case of Bad Buzz- Web referencing and personal branding- Project management- Management of tenders and commercial proposals- Monitoring and content creation- Ethical respect of B to B customers- Legal advice in intellectual property, copyright, image rights, etc.

    • Employee of the Commercial Court
      • Jul 2012 - Aug 2013

      - Writing judgments- Update of the Trade and Companies Register (RCS)- Receipt and registration of accounting documents of companies- Update of the service network platform - Writing judgments- Update of the Trade and Companies Register (RCS)- Receipt and registration of accounting documents of companies- Update of the service network platform

Education

  • University of Strasbourg
    Master 2, Management and Law of the Digital Economy
    2013 - 2014
  • University of Burgundy
    Master 1, Public Law
    2012 - 2013
  • University of Burgundy
    Bachelor, Law and Political Science
    2008 - 2012
  • Saint Joseph High School - Dijon
    Baccalaureate, Economics and social science
    2005 - 2008

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