Gabriela Rivieccio

Senior Marketing Director at Grupo Freixenet
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Barcelona Metropolitan Area, ES
Languages
  • Español Native or bilingual proficiency
  • Ingles Full professional proficiency
  • Italiano Full professional proficiency
  • Catalán Professional working proficiency

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Luis Ernesto Zamudio Salas

I had the opportunity to work with Gaby building one of the most successful portfolios of health products in Mexico, always focused on results, driving the high performance of its employees and adding value in each of its interventions. Undoubtedly a great leader.

Jaume Vidal Crespo

I worked in Gabriela’s team for three years. As a leader, Gabriela always kept a nice balance between acknowledging achievements and keeping motivation up. Gabriela helped me grow professionally and after three years of working with her, I was hired by an international company as a country manager. You have been a great mentor!!

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Credentials

  • Agile Marketing
    LinkedIn
    Mar, 2020
    - Nov, 2024
  • Digital Strategy
    LinkedIn
    Jan, 2020
    - Nov, 2024

Experience

  • Grupo Freixenet
    • Spain
    • Beverage Manufacturing
    • 200 - 300 Employee
    • Senior Marketing Director
      • Apr 2020 - Present

  • EJE&CON Asociación Española de Ejecutiv@s y Consejer@s
    • Spain
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Member
      • Nov 2022 - Present

  • Strategic consultancy projects for new business, categories & start-ups.
    • Barcelona y alrededores, España
    • Senior Marketing Director
      • Jan 2019 - Apr 2020

      Win Life Electronic Vehicles (Ray Electric Motors) Board Member Win Life Electronic Vehicles (Ray Electric Motors) Board Member

  • Consorci de Turisme de Barcelona
    • Spain
    • Travel Arrangements
    • 1 - 100 Employee
    • VP Marketing |Leisure BU Head
      • Sep 2015 - Dec 2018

      Strategic Business Transformation of the Barcelona Leisure Business model, inclusive of an organization’s turnaround (new digital & human capabilities) . Spearheaded a 30-member team (Digital Team, Brand Teams, Innovation & Promotion team). Member of the Leadership team. Strategic Business Transformation of the Barcelona Leisure Business model, inclusive of an organization’s turnaround (new digital & human capabilities) . Spearheaded a 30-member team (Digital Team, Brand Teams, Innovation & Promotion team). Member of the Leadership team.

  • PepsiCo
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Marketing & Innovation Director EUROPE
      • Oct 2012 - Apr 2015

      Developed marketing and innovation strategies entailing programmes’ activation and multinational innovation initiatives for the number 1 brand of Lay’s in PepsiCo.

    • Marketing Director ITALY
      • Feb 2010 - Sep 2012

      Guided a team of 13 members to develop the marketing strategy & marketing programmes for the Italian market (annual turnover of € 250m and five product categories). Participated in strategic planning, budgeting and development of long-term growth plans for the Italian business unit as a member of the Executive Board

  • Danone
    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Global Marketing Manager
      • 2007 - 2010

      Led the Worldwide Actimel Strategy (+37 countries) to strengthen brand awareness and equity, as result of proven brand communications and best in class marketing programs. Developed new business model and launched in new countries to boost brand growth.

    • Marketing Manager
      • 2004 - 2007

      Responsible for the 40% of the Mexican business: Health Brands (Activia & Vitalinea) - Team of 8 persons. Developed the Brand, Communication, Trade marketing and Innovation plans for Activia and Vitalinea Brands. Lead the Activia Acceleration Unit for Mexico (multidisciplinary team that included other functions besides Marketing and Trade Marketing)

  • Boehringer Ingelheim
    • Germany
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Senior Brand Manager
      • 2002 - 2004

      Responsible for the three top brands of the Classics OTC business unit: Bisolvon, Lonol & Lonol Sport. New communication campaign for an OTC product, and media investment plan to build brand awareness and penetration Responsible for the three top brands of the Classics OTC business unit: Bisolvon, Lonol & Lonol Sport. New communication campaign for an OTC product, and media investment plan to build brand awareness and penetration

  • Johnson & Johnson
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Brand Manager
      • 2000 - 2002

      Responsible for the Women’s Health brands: o.b. tampons, Carefree, and Stayfree. Previously also worked for the Skincare Franchise Responsible for the Women’s Health brands: o.b. tampons, Carefree, and Stayfree. Previously also worked for the Skincare Franchise

Education

  • Thunderbird School of Global Management
    MBA, International Business
    2005 - 2007
  • IESE Business School - University of Navarra
    FAST FORWARD PROGRAM - Digital Transformation, Digital Marketing & Digital Transformation
    2014 - 2014
  • ISDI
    Digital Internet Business for Executives, Transformación Digital & Digital Marketing
    2019 - 2019
  • Inesdi Digital Business School
    Posgrado Digital & Inbound Marketing, Digital Marketing
    2014 - 2015
  • Universidad Panamericana
    Business Administration and International Business
    1997 - 2001
  • Harvard University
    Integrated Skills Degree
    1996 - 1997

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