Experience

FranShares

• United States
• Financial Services
• 1 - 100 Employee

• Vice President Marketing

  • May 2023 - Present

• Head of Growth

  • Sep 2021 - May 2023

  Unlocking franchising for the rest of us through fractional franchise investing.



Gridwise

• Software Development
• 1 - 100 Employee

• Head of Growth

  • May 2021 - Aug 2021

• Growth Lead

  • May 2019 - May 2021

  At Gridwise, I lead marketing efforts across all of our B2C and B2B channels. This includes optimizing $40k in monthly paid acquisition spend (Facebook + Google), managing a team of 4 content creators and editors, developing and executing on a multi-channel engagement strategy, launching several Gridwise marketplace product, building and executing on the go-to-market plan for Gridwise Analytics, and a ton more. A few accomplishments I'm proud of: - Led the growth efforts that grew… Show more At Gridwise, I lead marketing efforts across all of our B2C and B2B channels. This includes optimizing $40k in monthly paid acquisition spend (Facebook + Google), managing a team of 4 content creators and editors, developing and executing on a multi-channel engagement strategy, launching several Gridwise marketplace product, building and executing on the go-to-market plan for Gridwise Analytics, and a ton more. A few accomplishments I'm proud of: - Led the growth efforts that grew Gridwise's network of rideshare and delivery drivers from under 25k to 250k in less than 2 years - Scaled paid aquisition spend across Facebook, Google Ads, Apple Search Ads, Snapchat, and TikTok from less than $5k/mo to more than $50k per month while slashing cost per aquisition by more than 50% - Drove a 450% increase in SEO to more than 50k unique page views in less than 18 months while boosting registrations sourced from SEO by 1500% - Strategized the successful go-to-market plan for multiple Gridwise marketplace products, including Gridwise Income Protection - Leveraged marketing automation to build lifecycle marketing campaigns that boosted app activations and retention by more than 50% over control - Obtained press mentions from the NYTimes, Bloomberg, CNET, NPR, and several other news outlets by leveraging content to engage and build relationships with journalists



Kings and Lions

• Advertising Services

• Founder, Chief Strategist, and Outbound Lead Generation Leader

  • Dec 2012 - May 2019

  Kings and Lions was a B2B focused lead generation agency specializing in account-based marketing. A few things I'm proud of: - Grew Kings and Lions from $0 to more $450k in ARR from 2012 - 2019 - Built the content, marketing, sales, and outbound outreach stragies for dozens of companies including DataCore, UpTrending, KarmaCRM, Convert and many more - Booked more than $500k in pipeline in less than 3-months for multiple clients using account-based marketing Kings and Lions was a B2B focused lead generation agency specializing in account-based marketing. A few things I'm proud of: - Grew Kings and Lions from $0 to more $450k in ARR from 2012 - 2019 - Built the content, marketing, sales, and outbound outreach stragies for dozens of companies including DataCore, UpTrending, KarmaCRM, Convert and many more - Booked more than $500k in pipeline in less than 3-months for multiple clients using account-based marketing



Collabspot (Acquired by SugarCRM)

• Singapore
• Software Development
• 1 - 100 Employee

• VP of Business Development and Strategic Partnerships

  • Oct 2016 - Jan 2019

  AS VP of Business Development and Strategic Partnerships, I was responsible for any and all growth related activities including paid acquisition (LinkedIn, Google Ads, Facebook Ads), content and SEO, partner marketing, outbound lead generation, CRO, retention and engagement, and much more. I was also responsible for and oversaw our sales organization. A few things I'm proud of from my time with Collabspot: - Developed and led the team that executed multiple go-to-market… Show more AS VP of Business Development and Strategic Partnerships, I was responsible for any and all growth related activities including paid acquisition (LinkedIn, Google Ads, Facebook Ads), content and SEO, partner marketing, outbound lead generation, CRO, retention and engagement, and much more. I was also responsible for and oversaw our sales organization. A few things I'm proud of from my time with Collabspot: - Developed and led the team that executed multiple go-to-market campaigns that resulted in $350k+ in ARR in each product's launch window (3 months) - Built and nurtured a partner marketing/channels channel of more than 45 resellers which resulted in Collabspot's largest deals - Helped Collabspot secure it's acquisition by SugarCRM by ensuring consistent and positive growth.

• Lead Generation Guru & Growth Lead

  • May 2016 - Oct 2016

  As the Growth Lead at Collabspot and CadenceIQ, I drive and am accountable for the overall demand generation and growth planning, execution, and measurement of the company’s marketing efforts across the full customer lifecycle. I will lead cross-functional teams and projects to design, develop, and deliver scalable marketing plans across the top, middle, and bottom of the funnel aligned to product goals and objectives. Currently concentrating on our brand new product, CadenceIQ… Show more As the Growth Lead at Collabspot and CadenceIQ, I drive and am accountable for the overall demand generation and growth planning, execution, and measurement of the company’s marketing efforts across the full customer lifecycle. I will lead cross-functional teams and projects to design, develop, and deliver scalable marketing plans across the top, middle, and bottom of the funnel aligned to product goals and objectives. Currently concentrating on our brand new product, CadenceIQ, developing our internal sales development team and driving qualified leads through our sales funnel.



DynaDo - Like Google Apps, but Smarter!

• IT Services and IT Consulting

• Director of Marketing

  • Mar 2015 - Jun 2016

  • Defining the vision and goals for DynaDo.com and grew monthly unique visitors by over 1100% • Leading an amazing team of web developers who help make our vision come to life, all while maintaining a scalable, dynamic, world-class web experience for prospects, customers, candidates, and partners. • Ensuring the website is localized for international markets as we expand globally. • Create web copy for DynaDo.com • Manages a wide variety of fast-moving, high-impact… Show more • Defining the vision and goals for DynaDo.com and grew monthly unique visitors by over 1100% • Leading an amazing team of web developers who help make our vision come to life, all while maintaining a scalable, dynamic, world-class web experience for prospects, customers, candidates, and partners. • Ensuring the website is localized for international markets as we expand globally. • Create web copy for DynaDo.com • Manages a wide variety of fast-moving, high-impact projects for multiple teams and stakeholders, and ensures they are completed on-time and within budget. Show less • Defining the vision and goals for DynaDo.com and grew monthly unique visitors by over 1100% • Leading an amazing team of web developers who help make our vision come to life, all while maintaining a scalable, dynamic, world-class web experience for prospects, customers, candidates, and partners. • Ensuring the website is localized for international markets as we expand globally. • Create web copy for DynaDo.com • Manages a wide variety of fast-moving, high-impact… Show more • Defining the vision and goals for DynaDo.com and grew monthly unique visitors by over 1100% • Leading an amazing team of web developers who help make our vision come to life, all while maintaining a scalable, dynamic, world-class web experience for prospects, customers, candidates, and partners. • Ensuring the website is localized for international markets as we expand globally. • Create web copy for DynaDo.com • Manages a wide variety of fast-moving, high-impact projects for multiple teams and stakeholders, and ensures they are completed on-time and within budget. Show less



Stealth Startup

• Remote

• Entrepreneur in Residence

  • Dec 2014 - Mar 2015



EduProtect

• Director of Digital Marketing

  • Jan 2014 - Sep 2014



PwC

• Professional Services
• 700 & Above Employee

• Audit Associate

  • Aug 2013 - Sep 2014

  I spent most of my time being quite unhappy... hence the switch to marketing. I spent most of my time being quite unhappy... hence the switch to marketing.



Experiential Learning Center

• Dekalb, IL

• Junior Consultant

  • May 2012 - Dec 2012

  •Evaluated competitive market for cutting edge new technology •Conceptualized initial launch website for upcoming product •Designed social media marketing campaign which included Facebook, Twitter, blogs and other social media sites •Corresponded with company contacts including director of business development •Utilized $100,000 budget for complete product launch •Evaluated competitive market for cutting edge new technology •Conceptualized initial launch website for upcoming product •Designed social media marketing campaign which included Facebook, Twitter, blogs and other social media sites •Corresponded with company contacts including director of business development •Utilized $100,000 budget for complete product launch



National Association of Black Accountants

• Dekalb, IL

• Vice President

  • May 2012 - Dec 2012

  •National Association of Black Accountants Vice President and Recipient of 2012 NABA Service Award •Networked with professionals in accounting and finance industries and invite firms for presentations •Coached three junior members of NABA first year classes and career choices •Collaborated with branches of NABA to ensure NIU complied with regulations •National Association of Black Accountants Vice President and Recipient of 2012 NABA Service Award •Networked with professionals in accounting and finance industries and invite firms for presentations •Coached three junior members of NABA first year classes and career choices •Collaborated with branches of NABA to ensure NIU complied with regulations



Tech Squad

• Aurora, IL

• Owner

  • Nov 2009 - Aug 2011

  I basically built a $30k business buying, selling, and fixing Xbox 360's using skills I learned from YouTube and tools from Home Depot. I basically built a $30k business buying, selling, and fixing Xbox 360's using skills I learned from YouTube and tools from Home Depot.