Mikkel Mandrup Fogt

Digital Marketing Manager at Friluftsland
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Contact Information
us****@****om
(386) 825-5501
Location
Copenhagen, Capital Region, Denmark, DK

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Maja Wulff

Som Mikkels chef i MT Højgaard har jeg oplevet hans store engagement, selvstændighed og initiativ udfolde sig i opgaveløsningen. Han formår at strukturere arbejdsprocessen og arbejde fokuseret til opgaverne er løst, også selvom der kan være mange bolde i luften på én gang. Han udviser han en stor ansvarsfornemmelse, overholder sine aftaler og er i det hele taget en ganske pålidelig kollega. En af Mikkels store styrker ligger særligt i hans tekstproduktionsfærdigheder. Han skriver hurtigt og effektivt, og han formulerer sig efter projektets kreative rammer og med henblik på modtageren. Sideløbende har Mikkel også været inde over den kreative proces ved udvikling af brand identity ved nye boligprojekter, udvikling og eksekvering af event-koncepter. Mikkel udviste fra starten også stor interesse for det digitale aspekt af markedsføringen og har således varetaget både MailChimp, Facebook Business Manager, SEO, Google Ads og Google Analytics for en række projekter. I flere henseende har Mikkel introduceret nye tiltag i den digitale markedsføring, såsom lead-annoncer på Facebook og automatisering af MailChimp-kampagner. Mikkel har været et rart bekendtskab i MT Højgaard, og han er nem at være omkring. Jeg har været glad for mit samarbejde med Mikkel, og giver ham mine bedste anbefalinger.

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Credentials

  • Pacific Crest Trail 2650-mile thru-hiker (Class of 2019)
    Pacific Crest Trail Association
    Aug, 2019
    - Nov, 2024

Experience

    • Denmark
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jul 2021 - Present

      In charge of growing leads, driving traffic and conversions on www.friluftsland.dk and www.friluftsland.se through paid advertisement on various performance marketing platforms, e.g. Google, Facebook, and Instagram, as well as affiliate and influencer networks.✪ Responsible for Meta and Google Ads for www.friluftsland.dk and www.friluftsland.se + 13 stores✪ Built, executed and managed +500 Performance Max, Search and Video campaigns as well as Instant Experience, Lead and DPA campaigns✪ Managing a 7-digit annual ad spend budget (DKK)Results (Aug 21 - Dec 22):✪ Overall ROAS increase by 35.6 %✪ Overall increase e-mail permission list by 120.1 %✪ Overall increase in CVR by 42.6 %✪ Overall increase in transactions by 84.6 %✪ Overall increase in sessions by 29.4 % Show less

    • Digital Marketing Coordinator
      • Jul 2020 - Jul 2021

      In my position as Digital Marketing Coordinator at Friluftsland, one of Denmarks leading outdoor outfitters specialized in gear and wear for hiking and climbing adventures, I have the following responsibilites:✪ Weekly planning, executing & reporting on all paid advertising + content + lead generating activites on Friluftslands Facebook and Instagram (+80.000 followers)✪ Weekly planning, executing & reporting on Friluftslands weekly newsletters (+50.000 subscribers)✪ Writing & optimizing content on our webshop (friluftsland.dk) + blog site (friluftsland.dk/blog) to drive conversations through SEO, CTA and product inserts from clerk.ioExperience with:✪ Facebook Business Manager + Creator Studio✪ Channable✪ MailChimp✪ Podio✪ WordPress✪ Clerk (eCommerce platform)✪ LeadFamly (gamification platform)✪ PhotoShop, LightRoom & InDesign Show less

    • Copywriter
      • Aug 2019 - Jul 2020

      Friluftsland, owned by Fenix Outdoor, is one of Denmarks leading outdoor outfitters specialized in gear and wear for hiking and climbing adventures. ✪ product descriptions and sales texts for all types of gear and clothing for the webshop✪ content planning and creation for newsletters (audience of +60.000), Instagram and Facebook✪ writing educational blog posts on outdoor gear, clothing, and guides for Friluftslands blog✪ creating and sharing important news regarding new technologies, inventions, industry standards (e.g. the ASTM FF3340-18 R-Value Standard), etc. both internally and externally✪ building and managing strategies for sponsorships✪ acquisition of permissions for newsletter lists✪ experience with Podio, SAP, Mailchimp, Later, Relesys and Wordpress Show less

    • Sales Representative
      • May 2018 - Aug 2019

      Sales representative at Friluftsland Copenhagen, Frederiksborggade 52, CPH.Friluftsland, owned by Fenix Outdoor, is one Denmarks largest outdoor outfitters specialized in gear and wear for hiking and climbing adventures. I applied for this job in the hopes of merging my love for hiking and outdoors with a job to gain opportunity to improve my outdoor skills and knowledge and make my way into the outdoor industry.Through my position at Friluftsland, I've gained a wide knowledge in the different brands we represent. (MSR, Osprey, Fjällräven, Marmot, Western Mountaineering, Scarpa, Arc'Teryx, The North Face, and more.). Additionally, I have the pleasure on working with like-minded colleagues and customers who all share a passion for the life under the stars. Working in a outdoor outfitter has provided me on-the-floor experience with customers wants, needs and questions plus an insight in the business-side of the outdoor industry (brand vision, brand positioning and brand message). Show less

    • Denmark
    • Construction
    • 700 & Above Employee
    • Marketing Assistant
      • Jan 2018 - Mar 2019

      My main task is to produce marketing content for construction projects in the department of Project Development & Public-Private Partnerships: ✪ Sales Prospects for new projects ✪ Planning and creating content for websites (see references) ✪ Newsletter Production for the various projects ✪ Planning ads with Facebook Business Manager ✪ Reviewing performance and delivering reports from Google Analytics ✪ Content Strategy for blog pages and Social Media ✪ Advertising Material for offline media ✪ Experience with Adobe Premiere Pro, Adobe Photoshop, and Adobe Lightroom References on projects that I've worked on: www.solrækkerne.dk www.gaardhaverne.dk www.dalumpapirfabrik.dk Show less

    • Netherlands
    • Musicians
    • 1 - 100 Employee
    • Soundcloud Marketing Manager
      • May 2016 - Aug 2017

      Selected Soave was a branch of the record label formerly known as Selected Sounds (now renamed to Soave Records) with total reach of approx. 100.000 followers. Manager of Selected Soave: ✪ In charge of managing in-house musical releases for Selected Sounds ✪ Planning campaigns for clients and partners on Soundcloud Selected Soave was a branch of the record label formerly known as Selected Sounds (now renamed to Soave Records) with total reach of approx. 100.000 followers. Manager of Selected Soave: ✪ In charge of managing in-house musical releases for Selected Sounds ✪ Planning campaigns for clients and partners on Soundcloud

    • United States
    • Retail
    • 700 & Above Employee
    • Certified Starbucks Barista
      • Sep 2013 - Aug 2017

      September 2013 to June 2015, I worked in a Starbucks-retail-store in Kolding, 6000, Denmark with equivalent tasks compared to being a Starbucks Barista in Copenhagen. Transfered to Copenhagen due to start of studies at Copenhagen Business School. Worked at Starbucks Copenhagen Central Station from 2015 to 2017. ✪ Certified Starbucks Barista and furthermore experienced in all positions of a Starbucks-store and handling daily task assignments. ✪ Cool and calm during periods of uncertainty and high volumes. ✪ Daily face-to-face customer interaction with a high percentage of customers being foreign/international making English the natural communicative choice of language. ✪ Ensuring high levels of customer satisfaction and product quality at all times. ✪ Teamwork-orientated; always striving to create room for diversity, dignity, respect and embracing my colleagues in a professional and humble matter. Show less

    • Denmark
    • Higher Education
    • 200 - 300 Employee
    • Student Government President | Member of the Board
      • Apr 2014 - Jun 2015

      Member of the Board at International Business College ✪ Student Government President representing +500 students at IBC Kolding ✪ Supervision and signing of annual corporate reports ✪ Organizing meetings & presentations for The Student Council of IBC Kolding ✪ Had the honor of giving the commencement speech at the 2015 IBC Graduation Ceremony ✪ Received a financial endowment from the headmaster of IBC for "a remarkable and noteworthy effort in terms of encouraging the social and professional environment of the school" Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Service Assistant
      • Oct 2012 - Oct 2013

      7-Eleven-retail store in Kolding, 6000, Denmark. ✪ Cashier-work, up-selling and customer service. ✪ Cleaning, storage-work and refilling the store with goods. ✪ Point of Sale (POS) 7-Eleven-retail store in Kolding, 6000, Denmark. ✪ Cashier-work, up-selling and customer service. ✪ Cleaning, storage-work and refilling the store with goods. ✪ Point of Sale (POS)

Education

  • Copenhagen Business School
    Master's degree, Master of Science (MSc) in Business Administration and Organizational Communication
    2019 - 2021
  • Telfer School of Management at the University of Ottawa
    International Exchange Student Programme in Ottawa, Canada, International Marketing
    2017 - 2018
  • Copenhagen Business School
    Bachelor's degree, Intercultural Market Communication (Bachelor of Arts)
    2015 - 2018
  • IBC International Business College
    HHX, Marketing & Innovation
    2012 - 2015
  • Foundation for Entrepreneurship - Young Enterprise (JA Worldwide)
    Start Up Programme, Business & Service
    2012 - 2013

Community

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