Experience

Cochrane Toyota

• Canada
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Senior Marketing Communications Specialist

  • Dec 2021 - Present

  Work with management from the different business units to ensure that the marketing strategies are aligned with the company's business goals. Perform a market analysis and identify the best approaches to maximize revenue. Drive profitable sales, brand growth and loyalty for a number of business areas. Manage and enhance the company's brand or reputation in the public eye and coordinate objectives with the marketing creative team to ensure brand consistency and develop and enrich customer service experiences. Support events from idea through execution, helping to ensure all timelines are met. Create e-blasts, social media posts, and website posts. Monitor merchandising and maintain up-to-date inventory available on e-commerce and third-party channels. Develop and manage brand partnership programs with a focus on building market-specific activations and strong customer/community ties. Maintain relationships with retail partners, marketing/advertising clients and stakeholders. Show less



Lexus of Royal Oak

• Canada
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing & Business Development Manager

  • Sep 2020 - Dec 2021

  Manage digital marketing activities related to the company. Constant benchmarketing, looking for opportunities to increase our website traffic to increase revenues in all departments ultimately. Manage relationships with the company's marketing vendors. Take professional pictures/edits from time to time in relation to dealership activities, social events, staff requirements, and website requirements. Design Newsletter related to events, and information about the company. Manage all social media platforms, and websites, looking for opportunities to optimize the online content. Create, Update and monitor content, trends and applications to engage audiences on Facebook, Instagram, Twitter, Linkedin, YouTube and TikTok and generate conversions. Plan and execute various E-blasts, brochures, newsletters, website landing pages, blogs, proposals, print ads, and radio scripts. Create and manage content across all social media channels to drive online traffic to the website. Plan and execute various grassroots, guest events/initiatives from time to time-related to product launches, golf tournaments and other. Track and measure traffic and conversion rates and make improvements and updates to the website. Develop digital marketing campaigns with current offers. Design and produce marketing material for print and online. Manage and report expenses according to the budget assigned for different company marketing efforts. Show less



Cochrane Nissan

• Calgary, Canada Area

• Marketing Manager

  • May 2018 - Sep 2020

  Active participation for the launch and big opening of the store in June 2018. Plan and execute marketing campaigns to help achieve targets and increase the ROI of the company. Organize the company's participation in events that engaged the community. Create relationships with different vendors and all media sources that could us promote the store products and services / Book advertising. Maintain up-to-date all the promotions/incentives on the website & social media channels. Monitor CSI scores and take action to help improve them. Handle feedback from customers from different sources, including Podium and Google reviews. Manage and report expenses according to the budget assigned for different Marketing efforts of the company. Redesign of the new image of the Web site and content. Focus on user time and engagement based on Google analytics results. Content creation, graphic ads, newsletters, blog, video library: script, direction and edition. Manage all digital & social media channels, Google my business and YouTube. Look for opportunities to wow customers and optimize the service quality. To plan a yearly / monthly calendar with activities to implement, set up KPIs and specific goals for the short and long term. Design and implement internal and external communication plans. Merchandising Management on third-party platforms: Kijiji, Autotrader, Cargurus, Hey auto. Weekly leads report: sources and sold units. Tracking sales conversions in-store and online from Rapid RTC. Identify the most successful organic and paid ads on Google Ads and Social Media channels/ weekly. Show less



Group 1 Automotive

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Client Solutions Manager

  • Aug 2014 - Sep 2017

  Houston-based Group 1 Automotive, Inc. is an international, Fortune 300 automotive retailer. Since its initial public offering in October 1997, Group 1 Automotive, Inc. has become a leading operator in the automotive retail industry. Through our omnichannel platform, we sell new and used cars and light trucks; arrange related vehicle financing; sell service and insurance contracts; provide automotive maintenance and repair services, and sell vehicle parts. We operate in geographically diverse markets that extend across 17 states in the U.S. and across 35 towns in the U.K. As of December 31, 2021, our retail network consisted of 147 dealerships in the U.S. and 55 dealerships in the U.K. Presentations to the Management team of different dealer groups to ensure that all new members are informed of all the VIP benefits, periodic visits for follow up and induction program to the staff. Manage internal sales, and promote benefits for employees, their families, referrals and acquaintances. Create a VIP Program and invite entities to become part of it. Visit entities and organize events to introduce the benefits and create new partnerships to increase business opportunities for the group. Show less



Mitsui Automotriz

• Peru
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Marketing Manager

  • 2007 - 2013

  Japanese-owned Mitsui Automotriz S.A. is located in Lima, Peru since 1971 and is part of the Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers Industry. Mitsui Automotriz S.A. has 439 employees and generates $279.80 million in sales (USD). It's divided into the following 9 lines of business: New, used, service, body & paint, parts & accessories, Rent a Car, Hino, Forklifts, and Insurance. Responsible for planning, implementing and controlling marketing activities to promote products and services of the company. Hiring process and developing a training program for the Marketing and Customer Service team. Develop operations strategy: Marketing, Sales and post-sales, focus on increasing the market share, reach the selling goal, and generate profit end reliability. Led the implementation of the new CRM system and database update resulting in consistently winning the customer service award (every six months) and increased customer contacts by 60% Recovered 20% of customers, classifying them, identifying reasons for departure, implemented an action plan to establish periodic calls, visits, and weekly reports, and reviewed cost structure and service offerings. Manage a training program for people in charge of direct contact with the customers in order to increase our quality service. Launch and introduction of the brand Lexus in Peru; actively participate in the development and introduction plan of the product in the country, established layout conditions, assets investments, entrance strategy, and income sensitivity simulations. Led the implementation of the new website www.mitsuiautomotriz.com (5% of sales by internet first contact, service appointments increased by 35%) Prepare and present company performance to offsite upper management. Plan advertising and promotional activities, work with customers, sales departments and advertising agencies. Negotiated rates and strategic partnerships with main suppliers. Show less



Mitsui & Co., Ltd.

• International Trade and Development
• 700 & Above Employee

• Second Automotive Departament Executive

  • Apr 2010 - May 2011

  Mitsui & Co., Ltd. is one of the largest sogo shosha in Japan; with over 45,000 members worldwide, it is part of the Mitsui Group, and Its business area covers energy, machinery, chemicals, food, textile, logistics, finance, and more. Automotive Division- Prepare status reports related to the project's advance and execution, and make a formal presentation of the status once a month to the Management team. To design and optimize current organizational processes in order to improve results and increase productivity. (value chain, distribution, customer service, call center, online sales, claims management) Redesign organizational processes to increase productivity: Analyze market trends, segmentation, competitors' price strategy, profits by product, and suppliers benchmarking. Present monthly project status reports Supply chain management: Coordinate stock distribution to Colombia, Mexico and Ecuador of Toyota and Hino products. Business development studies of dealerships in Russia (New Lexus branch opening in Tyumen), Philippines and Thailand (New BDC and E-commerce implementation). Show less



Banco de Crédito BCP

• Peru
• Banking
• 700 & Above Employee

• Quality and Processes Department - Project Analyst

  • 2006 - 2007

  Prepare reports regarding the project's progress; updating risks lists, problems, changes and actions that should be taken, considering each project schedule. Update reports in reference to the achievements and summary of results by the end of the month. Manage and register administrative expenses (administrative items, suppliers payment) Lead the call center and new loans process redesign (implementation, control and upgrade). Collect information to analyze each process design in the area, looking for an opportunity for change or improvement in order to reduce inefficient time. (local and national) Update informative documentation concerning the projects, processes and procedures for the users. Show less