Experience

RhythmOne

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager, Influencer Activations

  • May 2015 - Present

  Manage end-to-end Influencer marketing campaigns for top brands including: • campaign strategy • influencer discovery • editorial content review • campaign optimization • content distribution via paid social, programmatic, and native ad formats Provide comprehensive analytics for clients (Powerpoint & iMovie) demonstrating KPIs achieved Drive renewals and new business by incorporating tracked benchmark data into client pitches Collaborate with 1R marketing to produce annual Influencer Benchmark report Establish and implement new operational processes for Influencer Activation team to improve efficiency Show less



Burst Media

• Engagement Manager, Social Influencer Programs

  • Jan 2014 - May 2015

  •Work directly with clients and internal teams to plan, execute and measure sponsored content and native advertising campaigns.•Drive social media tactics and channel strategies to build brand loyalty, stimulate interest, achieve client campaign goals, & enhance the Burst Influencer database•Compile data and analytics for client facing wrap up reports (Powerpoint & iMovie) in order to demonstrate key performance indicators, such as earned media value, brand lift, engagement & social reach through viral connections. Show less

• Campaign Management Specialist

  • Jun 2012 - Jan 2014

  •Managing high-profile, B2C online ad campaigns to ensure full delivery and performance success•Maintaining solid relationships between Account Executives and their clients on a daily basis•Strategizing with the AdOps team and other departments to enhance performance of campaigns, troubleshoot tags or creative, and achieve the best results possible•Responsible for the daily analysis of campaign data in order to deliver comprehensive reporting to clients throughout the flight•Delivering final campaign wrap-up reports to demonstrate successes in KPIs like CTR, engagement, viewability, frequency, reach, or targeting efficiency•Managing Social Media Sponsorship programs through our MomIQ, Ella, Stadium, & Giant Realm Publisher networks to achieve the highest possible earned media value for the client•Helping Account Executives use past-campaign success metrics to garner incremental budget, program renewals and new business opportunities Show less



Professional Freelance Writer

• Greater Boston Area

• Journalist/Photojournalist

  • Aug 2011 - Aug 2012

  Freelance Reporter and Photojournalist in Boston and its suburbs Seek and report on community issues, events, or politics that are of interest to the public at a hyper-local level. Freelance Reporter and Photojournalist in Boston and its suburbs Seek and report on community issues, events, or politics that are of interest to the public at a hyper-local level.



Bjornson Family Dentistry

• Lincoln, MA

• Office Manager/Executive Assistant

  • Jul 2011 - Jun 2012

  Coordinating the daily schedule of a small dental practice Managing patient relationships, accounts & public image Concepting monthly advertisements Expanding online presence through traditional & social outlets Coordinating the daily schedule of a small dental practice Managing patient relationships, accounts & public image Concepting monthly advertisements Expanding online presence through traditional & social outlets



American University

• United States
• Higher Education
• 700 & Above Employee

• Office Assistant at the Philosophy & Religion Department

  • Sep 2009 - May 2011

  Managing office operations Assisting faculty with daily tasks and unique requests Preparing for university events Managing office operations Assisting faculty with daily tasks and unique requests Preparing for university events



Praetorian Digital

• United States
• Information Services
• 1 - 100 Employee

• East Coast Editorial Intern

  • Aug 2010 - Feb 2011

  Aggregating and copy editing public safety news articles according to AP Style Publishing daily news articles, videos & photos to four public safety websites daily using CMS (Content Management System) Sites Managed: CorrectionsOne.com; PoliceOne.com; FireRescue1.com; EMS1.com Aggregating and copy editing public safety news articles according to AP Style Publishing daily news articles, videos & photos to four public safety websites daily using CMS (Content Management System) Sites Managed: CorrectionsOne.com; PoliceOne.com; FireRescue1.com; EMS1.com



ANN INC (Ann Taylor | LOFT | Lou & Grey)

• United States
• Retail
• 700 & Above Employee

• Sales & Stock Associate

  • 2007 - 2010

  Processed all new and existing inventory for the Acton store; maintained an organized stock room; assisted with changes of floor set designs; customer service for shoppers on store floor and in wardrobe room; new credit card activations; and sales at check-out register. Processed all new and existing inventory for the Acton store; maintained an organized stock room; assisted with changes of floor set designs; customer service for shoppers on store floor and in wardrobe room; new credit card activations; and sales at check-out register.



Lowell Sun

• Newspaper Publishing
• 1 - 100 Employee

• Lifestyles Intern/Freelance Reporter

  • Sep 2008 - Jan 2009

  Reporting on feature news stories in central Mass. Researching and developing weekly story ideas Interviewing local politicians and voters Featured Work: The 2009 Presidential Inauguration from the Capitol Reporting on feature news stories in central Mass. Researching and developing weekly story ideas Interviewing local politicians and voters Featured Work: The 2009 Presidential Inauguration from the Capitol