Lily Law, MBA
Marketing Director at TAQTFUL- Claim this Profile
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Bio
Credentials
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Content Marketing: Social Media
LinkedInFeb, 2020- Oct, 2024 -
Standard – CPR / AED / First-Aid Certification Course
American Red Cross
Experience
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TAQTFUL
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United States
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Consumer Goods
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1 - 100 Employee
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Marketing Director
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Dec 2021 - Present
» Lead and manage a team of 12 to exceed the needs of clients and build their brands » Oversee content creation (shoots, posts, blogs, ads, videos, influencer events, etc.) for our entire client portfolio» Produce audiovisual marketing materials from concept, to execution, to promotion» Create lifestyle images and engaging videos for all social media accounts» Conceptualize brand strategy videos for campaign launches and promotions to boost lead generation and raise brand awareness» Develop, design, and maintain Amazon brand storefront pages for all our clients» Increase sales and revenue for 4 clients by 55% by creating and managing ads and marketing campaigns, and tailoring Amazon product listing pages to differentiate products in market and expand visibility» Provide strategic consulting services, such as direct sales development, financial performance, marketing and advertising, and business restructuring, to improve productivity and overall performance for clients by an average of 72%» Devise, deliver, and forecast demand for new product developments, resulting in a 17% increase in total sales» Collaborate with CEO & COO to develop short-term & long-term business strategy plan Show less
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Creative Brand Strategist
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Jun 2021 - Dec 2021
» Conducted market research to analyze competitors and identify consumer needs» Developed effective marketing strategies that raised brand awareness, increased sales, and improved brand positioning» Grew clients’ business by networking with industry contacts and using a variety of powerful advertising mediums that reached over 10,000 impressions every month
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Marketing Intern
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Jun 2020 - May 2021
» Invented a brand identity for a client by creating a brand video that connect the consumers with the brand» Constructed weekly presentations detailing project objectives, performance metrics, and key takeaways to inform business strategy execution» Developed and managed e-commerce channels such as Shopify and Amazon» Partnered with the creative director to implement strategic influencer campaigns» Maintained brand voice in social media copywriting on Instagram and TikTok» Articulated blog articles that increased web traffic by 76% Show less
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City of Los Angeles
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United States
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Government Administration
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700 & Above Employee
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Accounting Clerk
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Jul 2019 - Sep 2021
» Supported accounting department by providing accounting and clerical assistance to ensure all deadlines are met » Processed B-Permits, contract payments, and board reports » Maintained financial records with the strictest confidentiality » Processed financial transactions in database to ensure balanced transactions » Reconciled department accounts monthly and prepare reports to management » Supported accounting department by providing accounting and clerical assistance to ensure all deadlines are met » Processed B-Permits, contract payments, and board reports » Maintained financial records with the strictest confidentiality » Processed financial transactions in database to ensure balanced transactions » Reconciled department accounts monthly and prepare reports to management
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Private Tutor
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Aug 2016 - Aug 2019
» Tutored a special-needs student who has learning difficulties (ADHD and Dyslexic). » As a special-eds student, she is able to follow the standard curriculum of a non-special-eds student after my tutoring. » Since my tutoring, she has received As on her report card. » Demonstrated patience, understanding, and compassion. » Tutored her in the topics of math, reading, writing, and science. » With the new public school curriculum such as common core math, I self-taught and relearned how school subjects are taught nowadays before teaching my student. Show less
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GARFIELD HEALTH CENTER
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Social Media Manager
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Oct 2016 - Jul 2019
» Successfully launched and spearheaded 4 social media communities - Facebook, Instagram, Snapchat, and WeChat that resulted in a 33% increase in patient and follower count.» Oversaw company website design and social media to ensure content is effective, relevant, and professional. » Facilitated tracking and measurement of effectiveness of social media platforms through assessment initiatives including customer input survey analysis of 350+ patients. » Coordinated with the community outreach department to successfully build brand value by advocating health education and promoting wellness events.» Tracked and analyzed user site behavior, competitive offerings, and patient engagement to produce regular reports to the business team and other decision makers, which resulted in a 47% increase in patient satisfaction. » Contributed ideas to the Marketing team for content to be used with digital and social channels associated with the company. Show less
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Healthcare Operations Lead
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Jul 2016 - Jul 2019
» Checked patients in and out in a fast-paced working environment, ranging from 70-170 patients a day. » Facilitated coordination and drafted negotiated contracts between insurance companies and specialists’ clinics or hospitals. » Exercised problem-solving skills when handling phone calls and patients’ inquiries. » Designed, developed, and implemented health education programs to prevent illnesses from spreading. » Built health clinic website to create an online presence.» Analyzed relative costs of treatment alternatives that low-income families can afford through Excel. » Conducted and led daily staff meetings to ensure maximum efficiency. » Successfully prepared our clinic for audits. » Oversaw the clinic to ensure the smooth and efficient running of the clinic and all ancillary operations whilst leading a staff of 30 people. Show less
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Zot n' Go Conveience Store
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University of California, Irvine
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Zot n' Go Employee
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Mar 2015 - Apr 2016
» Operated cash register. » Served and assisted customers with their needs. » Contributed to a perfect score on secret shopper’s customer service test. » Conducted inventory, stocked orders, upsold products, and organized the store. » Operated cash register. » Served and assisted customers with their needs. » Contributed to a perfect score on secret shopper’s customer service test. » Conducted inventory, stocked orders, upsold products, and organized the store.
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Anaheim Regional Medical Center
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Hospitals and Health Care
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100 - 200 Employee
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Office Administrator Intern
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Sep 2015 - Jan 2016
» Created and analyzed performance reports on Excel. » Filed reports and did data entry. » Participated financial and social media meetings to track performance. » Organized and decorated monthly bulletin board. » Tended to patients’ needs. » Produced an optimal solution to cater to patients efficiently and quickly. » Created and analyzed performance reports on Excel. » Filed reports and did data entry. » Participated financial and social media meetings to track performance. » Organized and decorated monthly bulletin board. » Tended to patients’ needs. » Produced an optimal solution to cater to patients efficiently and quickly.
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American Red Cross Los Angeles Region
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Volunteer Services Intern
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Jun 2015 - Sep 2015
» Created and analyzed reports on Excel. » Provided support to the overall planning, coordination, and management of the projects within the volunteer services. » Followed up on past and existing volunteers to secure the continuation of service from loyal volunteers. » Incorporated ways to maximize volunteer experience by interaction and socialization achieving in 100% volunteer satisfaction. » Administered interventions I proposed to increase efficiency in volunteer database. » Redesigned and orchestrated orientation presentations to increase clarification and volunteer participation. » Assisted in anything that volunteers needed and guided them in the correct path to creating their own goals and objectives for American Red Cross. Show less
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Education
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2019 - 2021
California State University, Long Beach
Master of Business Administration - MBA -
2012 - 2016
University of California, Irvine
Bachelor of Arts - BA, Public Health Policy -
2012 - 2016
University of California, Irvine - The Paul Merage School of Business
Minor, Business, Management, Marketing, and Related Support Services
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