Chief Marketing Officer

• Oct 2022 - Present

E-commerce Performance Director

• Jan 2021 - Oct 2022

● Leading Performance & Sales activities in Serbia & Slovenia● Develop media strategy across all paid media channels ● CRM, SEO & Content strategy● Responsible for Customer Experience including Design & Aesthetics, Content, Navigation, Information Architecture, Marketing, Performance, Functionality● Responsible for Performance marketing strategy & budgets ● Drive current business best practices to optimize team productivity and results while developing and implementing new strategies● Monitor and analyze Key Performance Indicators, visits, conversation rate, ROI, cost analysis, and CPA. Analyze sales patterns by category in order to identify opportunities and investigate unexpected sales declines.● Work cross-functionally with department heads and other collaborating team members to ensure brand and quality guidelines are met● Constantly Identify new areas of e-commerce opportunity beyond the current brand offering Show less

Digital & E-Commerce Consultant

• Oct 2020 - Jan 2021

● Campaign Audit● Budget optimization ● UX & UI Analysis ● Team management

E-Commerce & Digital Marketing Consulting

• Jul 2020 - Present

● Digital & E-Commerce consulting ● Performance Marketing strategy & consulting ● Finding, screening, interviewing and onboarding qualified job candidates ● E-commerce & Digital Team management and development ● E-Commerce P&L & Marketing Budget optimization ● Digital & E-Commerce consulting ● Performance Marketing strategy & consulting ● Finding, screening, interviewing and onboarding qualified job candidates ● E-commerce & Digital Team management and development ● E-Commerce P&L & Marketing Budget optimization

Digital Marketing Consulting

• Jul 2020 - Feb 2021

As a Performance Marketing Consultant, I was responsible for:● Developing and monitoring Performance Marketing Strategies for 9 countries● Optimizing and monitoring the Performance of Digital Budgets● Onboarding new colleagues● Providing Reporting on marketing efforts and results.● Reporting

Group E-Commerce Acquisition & Retention Manager

• Aug 2019 - Jul 2020

Drove sales of 30+ online shops in Balkans region with turnover and gross margin growth of 40% by devising new strategy, switching from classical Google Ads and social posts to a data-driven approach, introducing new performance campaigns on products with higher margins, and transferring to only high-margin products with full automation.● Managed 150+ performance marketing campaigns per week, resulting in a sales increase.● Introduced a new way of measurement, tracking, and campaign execution through data-driven campaign execution with a 70/30 campaign strategy.● Optimized overall marketing effectiveness by monitoring and evaluating KPIs of all marketing channels across 9 countries, and 30 E-commerce stores, and identifying necessary adjustments.● Expanded CRM database in both size and quality by leading CRM strategy implementation on e-commerce in collaboration with the CRM team and Retail. Show less

Head of E commerce Serbia | Group Web Manager

• Apr 2019 - Sep 2019

Digital Acquisition Manager SEE

• Aug 2020 - Jan 2021

●Led and managed regional SEE Digital Acquisition teams of 2-5 members per team. ●Increased the number of clicks by transferring from classic display campaigns to display campaigns with CTR objective and publisher commitment with planned CR and Lead conversion calculation. ● Introduced programmatic campaigns for bottom-funnel approach in Serbia, N. Macedonia, and Montenegro, accomplishing results considering industry limitations. ● Acquired new leads by negotiating deals with big data aggregators such as Super Kartica, Univerexport, and Delhaize Serbia and offering a 30-days free product trial. Show less

Web Manager

• May 2016 - Apr 2019

Established Gigatron as the number 1 consumer electronic webshop in Serbia by onboarding and building a cross-functional team of 60 e-commerce and performance marketing experts, including a contact center of 30 people with sales goals, training, and developing team capacities. ● Enhanced sales operations and increased operational efficiency by building, developing, and orchestrating Content, SEO, UX, CRM, Development, Operational, Logistics, and Performance Marketing teams ● Achieved the highest organic traffic rate in Serbia by implementing a long-term organic and content strategy. ● Transformed team mindset to strongly SEO-oriented and organic-growth-driven one by increasing the number of Developers, leading SEO improvements, and providing proper tools. ● Boosted organic traffic from 40% to 60% by harmonizing the audience from upper-funnel strategy with the performance team. ● Increased the number of customers by 2-fold in the first 2 years and by 50% in the 3 rd year by conceptualizing, managing, and maintaining creative parts of the customer acquisition funnel in cooperation with Marketing, Social, and Merchandising teams. ● Enabled backend improvements and automation with frontend redesign by increasing the Backend team and establishing dedicated positions. ● Streamlined operations for dropshipping suppliers that increased product portfolio from 10k to 30k products by automating stock and price exchange updates. ● Grew annual turnover by 100% in 1 st and 2 nd year, and by 70% in the 3 rd year by synchronizing the Performance, Sales, and Procurement departments around one mutual goal, emphasizing performance campaigns, and ensuring fresh offers daily. ● Leveraged extensive hands-on experience to execute end-to-end campaign management process, including campaign strategy, tagging, recommendations, console setup, delivery management, analysis, and reporting. Show less

Web development

• May 2011 - Jan 2017

Facilitated achievement of revenue and growth objectives by creating e-commerce sales strategies for ~10 clients per year. ● Identified growth possibilities by integrating and utilizing sales trends analytics. ● Cooperated with various cross-functional teams, including IT, Sales, and Operations from different countries, to attain client's e-commerce business strategies. ● Spearheaded e-commerce development by monitoring channel development strategies, web architecture, and infrastructure requirements. Show less

Regional & Social Media Marketing Manager

• Mar 2011 - Sep 2011

Business Manager

• Jul 2010 - Feb 2011

Reporting, Monitoring, and Analysis Coordination between departments Communication with local suppliers Monitoring support department in order to increase their performance and maintain quality in work Reporting, Monitoring, and Analysis Coordination between departments Communication with local suppliers Monitoring support department in order to increase their performance and maintain quality in work

Business Development Manager

• Jul 2008 - Jul 2010

· Managed and expanded the existing IT retail branch of the company whilst maintaining tight coordination with the marketing department. In charge of the day too- day price policy changes for retail stores and constant monitoring of competition’s prices and offers. · Managed a team of IT, Sales, Content, and Operations managers in order to increase revenue on the biggest IT e-commerce site: www.pakom.com · Established and implemented the employees' incentive program. Established and implemented customer relationship management and loyalty program in the retail outlets and the webshop. · Created and maintained content for retail stores and webshop, managed extensive communications with vendors handled marketing funds and coordinated joint actions. · Organized regional team building events including content and logistics, organizing polls and gathering suggestions and experiences from participants. · Successfully maintained profit for the retail branch throughout the economic crisis, kept the entire sales force intact. Show less

CEO

• Oct 2002 - Jun 2008

· Established managed and extended the retail chain of the company. · Day-to-day management tasks, delegating tasks within the company, negotiations with banks and vendors, hiring and firing of staff. · Established the biggest webshop at the time and managed teams responsible for sales, development, and marketing. · Created and maintained the company's image, launched a number of marketing campaigns in various media (print, TV, Internet). · Established and implemented the Eurolink loyalty club. Show less

Purchasing Manager

• Mar 2000 - Oct 2002

· Establish long-term and short-term purchase plans, purchase goods, negotiations with vendors and competitors. · Day-to-day market monitoring and constant adjustment of prices and new items on the market. · Coordinating with sales, marketing and the logistic department. · Establish long-term and short-term purchase plans, purchase goods, negotiations with vendors and competitors. · Day-to-day market monitoring and constant adjustment of prices and new items on the market. · Coordinating with sales, marketing and the logistic department.

Sales Manager

• Jun 1996 - Mar 2000

· Day-to-day communication with clients, preparation of offers, bidding on sales contracts for large customers. · Managing the sales team, hiring and training of sales force, creating sales reports and analysis for management, coordinating with the purchase department regarding new items in transit · Coordinating with accounting and the logistic department. · Day-to-day communication with clients, preparation of offers, bidding on sales contracts for large customers. · Managing the sales team, hiring and training of sales force, creating sales reports and analysis for management, coordinating with the purchase department regarding new items in transit · Coordinating with accounting and the logistic department.